Lena Sanchez
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Click Here To Email Editor
928-636-9425
Tuesday June 15, 2004
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Health Facts Sun., Wed, Friday with
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This Ezine is available by
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The
Mission of
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Greetings and
welcome to the many new subscribers! Pay
really close attention to today's tip,
it could mean the difference in losing
everything or not!
It's a very busy day both business wise
and personal. Have about 7 gallons of
apricots sitting waiting to be canned so
have to spend some time with that today
as soon as I take care of the pending
business. That's the pleasure of having
a Home Business. I can work day or night
or not at all!
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying
healthy!
Lena
Reminder:
Don't Pass On Misinformation. to
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======================
MOTIVATIONAL
THOUGHT
======================
"It is not the
critic who counts, nor the one who
points out how the strong man stumbled
or how the doer of deeds might have done
them better. The credit belongs to the
man who is actually in the arena, whose
face is marred with sweat and dust and
blood; who errs and comes short again
and again; who knows the great
enthusiasms, the great devotions, and
spends
himself in a worthy cause; who, if he
wins, knows the triumph of high
achievement; and who, if he fails, at
least fails while daring greatly, so
that his place shall never be with those
cold and timid souls who know neither
victory nor defeat."
~ Theodore Roosevelt
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==========================
BUSINESS TIP
==========================
Three Key Processes
Necessary to Maintain Your POP3 Email
Software
Copyright ©
Stone Evans, The Home Biz Guy
http://www.Home-Business.com
Learning how to get the most
organization from your email
software is very likely the most
important skill you can learn
to conduct a successful online home
business.
There are three primary email
applications on the market that
folks use to manage their incoming POP3
email. Those three are:
·
Microsoft Outlook Express
·
Eudora
·
Netscape Mail
In order to get the most from your email
software, there are
three key processes that you should
learn. These processes are concerned
with data organization, saving time and
email database management.
SET UP EMAIL FOLDERS
Organization is key to any emails that
you intend to save.
Having 2000 emails in one folder is a
sure-fire road map to
confusion and lost communications and
information.
You are the best judge as to how to
organize your email into
topics that provide an easy method of
retrieval of the
information when you need it most.
Fortunately, the primary email browsers
make it easy to organize your
information. By allowing you to create
folders within your email software, you
can file specific emails into folders
dedicated to the topic of the email.
To create new folders:
OUTLOOK EXPRESS: 1. Click File - Folders
- New ---
alternatively, you may also right click
an item in the Folder
window --- and then type in the name of
your new folder.
Highlight the folder above where you
would like your new folder to be placed,
and then click OK.
EUDORA: Click on Mailbox - New --- or
right click on Eudora in the folders
window and then click on New. When the
window opens, type in the name of your
new mailbox and click OK. If you want to
create a folder to place other mailboxes
into, click the checkbox before clicking
OK.
NETSCAPE MAIL: Click File - New Folder.
Then from the drop-down menu, select the
folder that you wish to be the folder
directly above your new folder, before
clicking OK.
FILTERING EMAIL
Email filters are a tool to help you
save time and frustration.
Have you ever lost an incoming email
under the deluge of email
coming into your mailbox? With filters,
you can direct the
important email or not-so-important
email into certain
pre-ordained folders.
As part of the war against spam, most
ISP's use filters every
day in an attempt to keep the spam out
of your mailbox. In fact, I even use
filters to sort my incoming mail trying
to catch the spam my ISP missed.
Don't be fooled into thinking you need
some special software to filter your
email. Setting up filters is actually
quite easy.
To setup email filters:
OUTLOOK EXPRESS: Click on Tools -
Message Rules - Mail. A wizard will open
to help you create your new email
filters. Just follow the instructions
provided to direct mail based on certain
criteria into certain folders.
EUDORA: Click on Special - Make Filter.
Once again, just follow the instructions
in the Filter wizard.
NETSCAPE MAIL: Click on Edit - Mail
Filters. Then click on New in the
wizard. Once you click on New, you will
be taken to a new wizard window. Follow
the instructions here, then when you are
done, click on OK. This will return you
to the first window where you will set
up the sorting order of your filter.
CLEANING AND COMPRESSING YOUR MAIL DATA
This is an important part of your email
management. When you no longer need an
email, it should be deleted. When you
first
delete an email, your software will send
the email to the Trash
Bin. Your email is not actually deleted
until you first empty
your trash bin.
Emptying your trash bin compresses the
mailboxes from where the email was
originally filed. This is absolutely
paramount to the protection of your
email data. If you go too long between
compressing your email data, then your
email data could become corrupted and
you might need assistance in recovering
your email data.
Even after you have emptied your trash,
Compressing Folders is a recommended
step to prevent other data corruption.
Once you understand that an email does
not actually move from one folder to
another until the folder is compressed,
then you can better appreciate this
advice.
As an example, when Email A comes into
your main Inbox, the data connected to
Email A appears in two files. One file
contains the header and body of the
email. The other file contains only the
email header information.
When an email is moved from one folder
to the other, only the
header information is actually moved.
The body information will not be deleted
from the original folder until which
time the
original folder is compressed.
This explains the purpose of emptying
the trash AND compressing folders. If
the email was simply moved from the
Inbox to another folder, then emptying
the trash is not enough. The original
placement of the email is not actually
removed from the file that contains the
body information until the message has
been designated for compression.
To empty your trash:
OUTLOOK EXPRESS: Click on Edit - Empty
'Deleted Items' Folder. To compress the
remaining folders, click on Tools -
Options, then click on the tab for
Maintenance. Then click the button that
says, "Clean Up Now". Once the
compression is completed, click OK.
EUDORA: Click Special - Empty Trash. To
compress the remaining items that need
compression, then click on Special -
Compact Mailboxes.
NETSCAPE MAIL: Click on File - Empty
Trash Folder. To compress the mailboxes,
click on File - Compress Folders.
I cannot stress enough how important it
is that you utilize the
tools for emptying the trash and
compressing the mail folders.
Protecting your email data on a regular
basis is good practice
for avoiding disaster in your mailbox.
So many of us rely upon our email
software to keep our online
business running smoothly. Once you
master the tools provided in your email
software, your online business will run
smoothly also.
Let me share one important lesson I've
learned about computer software. One
should never be afraid to try new
things. Learning how to get the most out
of your software relies upon your
willingness to dig in and learn how to
use it.
Once you learn how to use your software
to its full potential,
then your life will be greatly
simplified and your effectiveness
will be dramatically improved.
About the author:
--------------------------------------------------------------
Stone Evans owns the Home Business
Resource Directory where you can find
everything you`ll ever need to start,
run and grow a home based business at:
http://www.Home-Business.com
-------------------------------------------------------------
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===========================
BUSINESS COACH
OF THE DAY
===========================
Increase Sales By Flying Under Your
Prospects' "Radar Defenses"
©
Jim Edwards - All Rights reserved
How do you persuade someone to do what
you want them to do?
A whole world of marketing exists around
us trying to do that every minute of the
day. Do you even notice it anymore or,
like your prospects, have you
subconsciously set up a system of "radar
defenses" against the daily bombardment
of marketing messages?
Take a minute and count up the
advertising methods which fight for your
attention (and money) every day. Just
the basic list includes:
·
Yellow page ads
·
Newspaper and magazine ads
·
Postcards, catalogs, and direct mail
circulars in your "snail mail" box
? Radio pitches interrupting the flow of
your favorite songs
· TV
ads - about 20 minutes worth per hour
now
·
Hundreds of storefronts, "mega" malls,
and strip malls
·
Highway billboards by the thousands
·
Circulars hung on your doorknob
·
Illegal signs on stop signs and
telephone poles
·
Legitimate email messages
·
Spam email or UCE (unsolicited
commercial email)
Just these 11 sources can overwhelm your
brain with marketing messages. Like
trapped rats, people develop defenses
against this never-ending onslaught.
They throw up a wall or a "radar
defense" that goes into action the
minute they smell a "pitch" or a sales
job. Don't blame them... We all do it!
So how can you, as an online merchant or
affiliate marketer, get around this
psychological wall against the constant
sales and marketing messages?
Well, the answer does NOT lie in hitting
people with more frequent and obnoxious
advertising or sly, sneaky tactics. You
might get them to trust you for a
minute, but it will backfire in the long
run.
You must do two things instead:
1. First, you must establish credibility
for yourself and your business as an
expert in your field or "niche" market.
2. Second, you must reduce your
prospect's fears about doing business
with you.
Doing these two things will get you past
their defenses and allow you the
opportunity to persuade them to buy your
product.
So how do you accomplish these two
"simple" things?
What will win someone's attention, raise
your credibility, and lower their fear
factor all at the same time? The
one-word answer really applies to most
everyone.
Trust!
If you, as the marketer, can get behind
their defenses with information which
makes them trust you, then that
credibility will carry over into a sale
much of the time.
How can you get this credibility
quickly?
Well, take this next fact as online
marketing "gospel," for many, many
people have proven its effectiveness.
Fact: Publishing and promoting with free
articles gives you one of the most
powerful opportunities available to tip
the buyer's credibility scale in your
favor.
How can I prove this works?
Quite easily actually! Take a break from
reading this and go check out a
newspaper or magazine for a minute.
Which do you trust more, the ads or the
articles? Most people will choose the
articles hands down. Why? Because the
articles don't try to "sell" you
anything. Instead, they hand out useful
information for educational or other
practical purposes.
Most of us grew up in a culture which
says we can believe and "trust" what
appears in the standard "news" or
"information" format. In other words, if
it appears in print, then we can believe
and trust the author.
So go ahead! Use this lifetime of
conditioning to your advantage in
selling your products and services!
Very few things will create an
atmosphere of trust and confidence in
people as reading one of your articles
on a subject that greatly interests
them. It shows you know your business.
It also demonstrates you will do more
than just try to "sell" them something.
Publishing articles literally lets you
fly under their advertising "radar
defenses" by establishing trust and
credibility.
So remember these points when deciding
whether or not to use articles to
promote your business:
1. Few things create as much trust and
confidence in the minds of potential
customers as reading an article you
wrote on a subject which specifically
and intensely interests them.
2. Articles establish credibility
quickly because, right or wrong, we've
all been trained to trust the "news."
3. An article, or series of articles,
will differentiate you from the
competition, who bombard people with
nothing but sales messages and "pitches"
while providing little useful content.
4. Providing content-rich,
non-sales-oriented articles will also
help build and solidify your
relationship with existing customers so
they give you repeat business... and
also help you attract new customers and
subscribers who find your approach a
refreshing change to what they're used
to getting from your competitors!
----
Jim Edwards is a syndicated newspaper
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