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Published Tuesday &
Thursday with an occasional Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Thursday June 16, 2005
````````````````````````````````````````````````````
Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
I
shall be out of the office part of today
and if you need to reach me on my cell
phone call 928-713-3624 or
leave a message in the office and I will
return your call ASAP upon return...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"It is the highest
form of self-respect to admit mistakes
and to make amends for them."
~ John J. McCloy, American diplomat
and lawyer
=====================
SHOWCASE
TODAY
=====================
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GET!
a. More quality time with your family!
b. Better financial security!
c. Job security (no down sizing or layoffs)!
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==========================
BUSINESS TIP
==========================
Using Autoresponders
To Multiply Marketing Power
By Choochat
Khositchaiwat
An autoresponder gives you the ability
to send messages effortlessly for months
on end. So if you captured an email
address six months ago, your
autoresponder can repeatedly contact
that person to offer your product or
service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top
marketers first used effectively in the
offline world. When you conduct a direct
mail campaign, you send out message
after message until it`s no longer
cost-effective. This strategy yields a
much higher response rate than with a
one-shot mailing (typically just 1% or
less).
-From the Research Labs: Research shows
that, on average, A PROSPECT MUST BE
CONTACTED SEVEN TIMES before you have
any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your
Internet marketing campaigns, you'll
have a real edge over the competition.
Remember: 90% of businesses do not
follow-up with prospects!
AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL"
TECHNIQUE
You don`t want an email-inbox crammed
with ads and sales letters, and neither
does anyone else. Don`t send out sales
letter after sales letter. Your messages
will become an annoyance and the
recipient will either unsubscribe or
just delete the messages whenever they
arrive.
By sending a series of sales letters
SPACED APART BY 2-4 DAYS, you`ll keep
your prospect aware of your business and
develop credibility over time without
being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU"
TECHNIQUE
Send freebies such as ebooks, info
reports, newsletters, software, or even
product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the
newsletter you have an excellent
opportunity to plug your product with a
few lines of irresistible copy.
With the soft sell approach, you can
contact your prospect once or even twice
a week with "valuable information" --
which coincidentally mentions your
product or service -- without seeming
like you`re over-selling. If you`re a
vacuum cleaner distributor, for example,
send a newsletter on allergies and dust
mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL
EARN TECHNIQUE
Give away a valuable training course via
email that has special appeal to your
recipients! You can create a simple
3-day, 5-day, 7 day, or even longer
course. And at the end of some of then
course lessons you can add a few lines
of copy plugging your product or
service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER
TECHNIQUE
Use a variation of the hard sell, soft
sell approach. Simply alternate your
messages. A balance of 40% hard-sell and
60% soft-sell is generally about right.
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===========================
BUSINESS COACH
OF THE DAY
===========================
The Gold is
in the Opt-in List
By Kathleen Gage
When I consult with small and
home based business owners, more
times than not one of the
greatest concerns they have is
how to increase reach to a
targeted market while keeping
costs down. Hands down,
effectively using the power of
the Internet is the cornerstone
to achieving this outcome. More
times than not, companies are
not using their Internet
presence as effectively as they
can.
I often see a company that has a
website that looks great from a
design perspective, yet from a
marketing and sales perspective
the site is not working. Many
people are under the mistaken
belief that if a potential
customer or client visits their
site they will be so impressed
they will automatically return
time and again. Fact is, this is
not what happens in the real
world of the Internet. Chances
are within minutes most visitors
have forgotten sites they looked
at unless there was something
that encouraged them to
remember.
People remember based on the
value you create and a problem
being solved. They also remember
by you keeping your name and
company fresh in their mind.
One way to do this is to offer
visitors the opportunity to opt
in to your mailing list. If
people have taken the time to
visit your site, you need to
encourage them to leave their
contact information. You do this
by offering them something that
is incredibly valuable that they
sign up for.
It's incredible how many
companies, large and small, miss
the opportunity to encourage
visitors to sign up for
something. It is in the signing
up you will build a mailing list
that is worth more than its
weight in gold.
Most people are so overloaded
with information that if you
don't immediately solve a
problem for them they are not
going to be interested in
signing up for anything.
Additionally, once they sign up
if your information does not
continue to solve their problem
they will want off your list.
In today's world of Internet
marketing, your job is to look
for ways to continually offer
value while increasing your
distribution list.
Specific Strategies to Increase
Your Distribution List
If you are in the retail
industry, every time someone
comes to your store, simply ask
them if you can add them to your
distribution list to keep them
updated on specials, events, and
unique offers. In most cases if
they are attracted to your
store, they will gladly give you
their information. Make sure to
get their email address.
If you have a current mailing
list of clients, conduct a
survey and offer an incentive
for people to respond. Direct
them to your site where they
fill out a survey and perhaps
receive a free report or eBook.
If you do any type of
presentations as a part of your
job, collect contact information
from the attendees. Send a
follow-up message within 48
hours inviting them to sign up
for your Ezine.
Use your email signature file to
encourage people to sign up for
an incentive on your website.
Put the web link right in your
signature.
Put a sign-up box on every page
of your site. Many websites have
a sign-up on the main page but
have not put one up on other
pages of their site. Fact is, a
web search for a specific
product or service can take
people anywhere on your site,
not just the main page. Make it
easy for them to sign-up for
something from every page.
Write and distribute articles
online with a strong byline at
the end of the article. A byline
is simply an information piece
that is usually a few sentences
in length. In the byline direct
readers back to your website for
something of value.
Offer a free report from your
site. Make sure it is compelling
enough for people to want to
sign up.
Offer free eBooks to encourage
people to leave their contact
information in order to download
the file.
Opt-in lists are one of the most
powerful marketing tools you
have in your online and offline
marketing. Complemented by a
good Ezine, website, consistent
focus on driving traffic to your
site and gaining visibility, the
potential for growing your
business is unlimited.
***Kathleen Gage is a keynote
speaker, author and business
advisor specializing in
marketing and promotions. Access
Gage's FREE eBook Street Smarts
Marketing On the Internet at
http://www.streetsmartsmarketing.com/free-ebook.htm
GOOD MONEY IN EBOOK'S
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Never mind the naysayers
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URL's being correct or incorrect. Ads are simply copied and pasted as
submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
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We do not give
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suggest that you exercise due
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