Your Home Business Coach Ezine 

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Turn Words Into Traffic 
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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  June 22, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

As the week zooms along I wonder what you are doing to improve you home business? Does this ezine improve your knowledge? What could I do different to help you? Let me know your ideas!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

"Put the extra effort into people who are already good clients. Reward them with a discount or small gift every time they shop with you or use your service. At least send a phone call or thank you note, especially if they bring you a new client. But chocolate or movie tickets work better."

~ Kevin Nunley

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PAID WEEK/MONTH SPOTLIGHTS
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The Other Text Link
By Deanna Mascle

If you have spent more than a few minutes studying search engine optimization and web traffic building then you know that text links are important -- most especially one-way links from quality sites.
 
So many people interested in building traffic to their sites spend a lot of time, effort, and money building text links to their sites. They purchase links in link directories, buy links from brokers and site owners, and even swap links. Others try different methods like forum posting, blog commenting, and article writing.
 
But most of these people overlook one very easy and inexpensive way to achieve one-way, often permanent, text links from quality sites. What is this method of text linking? It is usually called Ezine Advertising!
 
That's right, just like pork is the other white meat, ezine advertising is the other way to text link.
 
There are many advantages of ezine advertising when it comes to text link building:
 
1. You get the added bonus of email marketing benefits.
 
2. Text link surrounded by relevant content, your ad copy, that you wrote specifically for that purpose.
 
3. Limited outbound links competing with yours. Ezines only sell a few ads per issue (many only sell one or two) so your text link will be only one of a few.
 
4. When the issue is archived on the web (which is how you achieve your permanent text link) the page is usually text-heavy with the content that search engines love
 
5. The site where your permanent text link resides (the ezine archives) is regularly updated and in turn regularly visited by search engines
 
All these advantages roll into one additional bonus for you. The text links appear to have developed organically and naturally -- not as so many traditional text links do -- which makes them even more powerful and effective in terms of traffic building and search engine optimization.
 
And unlike so many text links which are purchased monthly or for a limited time, an ezine ad is purchased for a particular issue and will remain alive for the months or years that the issue is archived. If you aren't sure how long an ezine archives then check their web site. Many ezines and newsletters archive for years.


About The Author: Deanna Mascle shares her Ezine Advertising tips in the free ebook at http://ezineadvertisingworks.info/power.php . Publishers who want to reprint this article and/or give away the ebook away should visit http://howtoadvertisewithezines.info/affiliate.php to learn how to benefit.

Blink Of An Eye

It has been said that a person's reputation is the most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future.

Many people who start a business fall into the "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known, and respected in his or her field.  

If you intend to do business on the web a good reputation is extremely important. The web is a difficult medium to pursue a business on if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with a picture will go a long way.

But that is just the beginning. You must also be known on the web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is the key. How can you get your name in front of people as an expert.

Some go the "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information from forged addresses, concerning recasting my home mortgage, on a daily basis.  These are the last people with whom I would do business.

Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search of the web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submissions. Many publishers frequent these sites looking for content for their publications. A good place to start is the web site at: http://www.marketing-seek.com where you can easily submit your article.

Publishing your own newsletter also helps. It doesn't have to be long or involved, but it should be published on a definite schedule. There is a lot of different thinking on how frequently it should be published. Some people think that a monthly schedule is a waste of time, as people may forget who you are between publications. Some feel that weekly is OK and others, myself included, feel that the more exposure you have the better.

Whatever frequency you select, it is imperative that it is published on a regular basis. If it is once a week, pick a day that it will be published, and stick with it. If you are not going to publish in any given week, be sure to notify your subscribers in advance so they don't wonder what happened. Building a subscriber base is normally a slow process. You should have a sign-up process on your website.

You can use either a form for this or have them send you an email. A form is the preferred way as it is immediately identifiable as a subscription when it is received. If you don't use a form, then at least list your email address with subscribe in the subject so it doesn't get "trashed" with the rest of the spam you receive.

Use something that will immediately identify it as a submission like
mailto:bob@adv-marketing.com?subject=Subscribe - this way it will automatically insert the word "Subscribe" in the subject of the email.

Whatever route you take on your road to building your reputation,
probably the most important thing to remember is that the memory of most folks is short, and you will be forgotten the "blink of an eye". There are thousands of new prospects becoming available everyday. If you hope to do business on the web, you must not only build a good reputation, but you must be visible to your prospects on an ongoing and regular basis.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of  the Day" get a Free Ad for their Business at his Web Site - Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm