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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday June 26, 2007
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Archives
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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
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Another week and another chance to succeed at your home
business! If you aren't utilizing the experience of others
you are making a big mistake. Since it is imperative that
you build name recognition and knowledge of your field in
order to be considered a legitimate business person I found
that writing about those things I know best, which also
happens to pertain to my successful home business, I learned
to write articles. Today's ezine gives you insight as to the
why's and how's of articles and article writing so use and
learn what you need...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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Find out if it is
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======================
MOTIVATIONAL THOUGHT
======================
"Life is too
short to spend your precious time trying to convince a
person who wants to live in gloom and doom otherwise. Give
lifting that person your best shot, but don't hang around
long enough for his or her bad attitude to pull you down.
Instead, surround yourself with optimistic people."
~ Zig Ziglar
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BUSINESS TIP
==========================
Article Marketing: What Is It?
By Peter Nisbet
What is article marketing? It is a question asked by
people that have come across the term when seeking ways
to promote their website and generate traffic. Many
people write articles, or have them professionally
written, without understanding their real purpose.
If they do not understand how article marketing can be
used to derive massive amounts of traffic to targeted
web pages on their site, how can they possibly be
prepared to write an article intended to achieve that?
That raises a question. The term is quite common in the
world of internet marketing yet it appears that there
are many people who have no idea what it actually means.
Probably that is due to the misuse of the word by many
article companies, so the intention here is to put the
matter straight.
For a start, there are far too many writers supplying
article services who have no idea what they are doing,
and have obviously no interest in the needs of the
person for whom they are writing. Websites offering
freelance writing services are full of them. It is full
of people who can neither write grammatical and well
spelled English, nor understand the needs of their
customers.
There is a difference in writing style and vocabulary
between writing to persuade a reader to click on a link
offering further information, and actually providing
that information in the article itself. A teasing
article, containing excellent information but not quite
enough, and that compels a reader to click for the rest,
is more difficult to write than 1000 words about a topic
in general. It takes planning, and is easy for a
professional writer to spot an article that has not been
planned properly.
Article marketing is, in fact, the art of marketing
through the use of articles, in the same way that
internet marketing is the art of marketing through the
use of the internet. There is no other possible
definition. Therefore, what that defines is that those
who write articles intended of the purpose of article
marketing should not only understand what the term
means, but should fully understand how articles can be
used to market a product.
Perhaps that product is a tangible product, such as a
flat screen TV, perhaps it is something less tangible
such as a concept involved in search engine
optimization, or perhaps it is a website. Whatever it is
that is marketed, if it is done so by the means of
articles, then that infers strongly that the articles
involved must not only be read, but must be well enough
written as to maintain the interest of the reader to the
extent that they visit the writer's website. Otherwise,
the marketing technique will fail.
That is what article marketing is in terms of the
concept. In practice, it involves the writing of
articles that readers will find interesting enough to
want to know more. Such article services should provide
a compelling reason for reader to click for more
information. They must want to click on the link
provided by the writer to his or her website to find out
more about the topic.
If the article is written badly, this will not happen.
The reader will leave the website or directory that
contains the article. Sometimes it will be better to
have an article professionally written so that it grabs
the attention of the reader, but how do you know who is
professional enough to do that. It takes us back to the
beginning of this article, whereby you do not know the
standard of writing you will get if you hire someone
online to write for you.
Although a well written article will attract the
reader's attention, you should also have a well designed
bio or `author's resource box' to attract the click to
your website. If the article is written well enough, and
is easily read and understood, then you can use the
resource box to direct readers to your website. But not
only that: the power of article marketing is that you
can send visitors to any page on your website that you
want. Simply write an article relevant to that web page.
The way to make the best use of articles is to make sure
that they are well written, whether you write them
yourself or not, are relevant to the topic and interest
anybody who is reading them. Then, you will attract
visitors to the page on your resource box, and also
might just persuade someone to copy your article for
their own website.
What is article marketing able to do for you? If you
make sure that your articles are written well enough it
can provide you with traffic to your website and one way
links back to the page of your choice from each article
directory that accepts it. You should also make sure
that any site that provides article services intended to
promote your product or website has a good record in
doing so, and understands fully the meaning of the term
`article marketing'.
About The Author: Peter is a freelance writer, and more
information on article marketing is available from his
web page
http://www.article-services.com/articlemarketing.html
More information on his writing services can be obtained
from his website
http://www.article-services.com where he can be
contacted personally.
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===========================
BUSINESS COACH OF THE DAY
===========================
Article Directories
By Carolyn Clayton
You may have heard about article directories with respect to
advertising and marketing online as well as for "free content,"
but you may not be entirely sure what they're all about. So what
are article directories and what are they used for?
Simply put, an article directory is a website that serves as a
host for article submission. This means when people sign up to
be a member of an article directory-which is almost always
free-they can write and submit articles to that directory.
However, it doesn't end there. The article submitted by the
member should contain a short biography at the end, complete
with contact information (like an e-mail address) and an
embedded link to his or her Web site(s).
Article directories essentially serve two major purposes. First,
they are an excellent way to promote and drive traffic to your
Web site, because article directories are such high-traffic
areas. Writers and Web site owners actually use the service
offered by article directories to make money off their own
sites. How does this work?
As mentioned, when you become a member of an article directory,
you write and post articles on almost any topic. In your bio at
the end of your article, include a link to your Web site. This
hyperlink counts toward your overall popularity in the search
engines. People who read your article and are impressed with
your content can then click on the link, which will take them to
your Web site, where they can view more content and purchase
your products or services.
The trick is to write about a topic that has to do with your Web
site. For example, if you own a Web site that gives information
about pet care and sells pet care products, write your articles
for directory submission about pet care. If you're a writer
trying to sell your services, you can write articles for
directories about why quality, unique content is so important
for webmasters.
This way, you'll get highly targeted (instead of random) traffic
to your site. People who land on your article after a search and
read it are obviously interested in the topic, so it only makes
sense that if they click on the link in your bio that it will
take them to more of the same content, and the ability to
purchase products and services related to that content.
Another trick is to ensure your articles are well-written.
Sloppy, haphazard "articles" full of fragments, incoherent
thoughts, and spelling mistakes won't make you look professional
or like an expert, and will greatly reduce the chance that
readers will click on your embedded link to your Web site.
The best way to take advantage of article directories is to sign
up with many article directories and submit articles to all of
them. However, while this is generally free, it is quite a
time-consuming endeavour, which is why many writers and
webmasters choose to use special software that allows you to
submit an article to many different article directories at once
without having to do it manually-for a fee, of course. This
makes using article directories a great form of viral marketing.
Secondly, article directories are used by webmasters as sources
of free content to be used on their Web sites. When webmasters
need appropriate and useful content to fill up their sites, and
either don't have the time, the capacity, or the ability to
write it themselves-or the money to pay for a Web content
writer-then using content off article directories is a great
alternative.
Keep in mind, however, that these articles are probably not
exclusive-meaning that while they are unique to the author, they
have likely been distributed to other article directories, the
author may have used it on a blog or in a mailing list, and
other webmasters may have picked it up-that's what you get for
free. It's a quick, easy, convenient, and free way to get
content on your Web site.
About The Author: Carolyn Clayton is one of the webmasters of
Article Alley a popular
http://www.articlealley.com/index_1_105.html free article
site. Please feel free to republish this article providing this
resource box remains intact with a working hyperlink to our
site.
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