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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday June 27, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
The thick smoky
haze from the Sedona fire drifts our way leaving me feeling
sad for all the people and animals that are being displaced.
That beautiful area will not be the same for many years to
come. There are a lot of home business people living in the
Sedona Arizona area who have been displaced and having their
business interrupted so keep them in your thoughts and
prayers.
Bob, "Today's
Coach" writes about the email problems that exist with the
same feelings about it that I have so thought you might like
to think on it as well!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Yes,
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word from your vocabulary: impossible."
~ Robert Schuller
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==========================
BUSINESS TIP
==========================
5 Things To
Consider When Publishing A Newsletter
By Anton
Cheranev
Providing a newsletter for your opt-in list subscribers
provides many benefits in terms of driving traffic into your
site as well as boosting the sales and profits of your site
and company. This is a marketing ploy that will not hugely
dent your marketing budget and will not also require many
man-hours in developing this project.
With a newsletter, you can inform the public about your
company and products as well as services. You can keep them
posted and updated about what's going-on with your company
as well as many of your promotions and offerings. With
these, you keep on reminding your subscribers that you are
still here and is willing to offer them good deals and
services.
Newsletters also allow you to impress your subscribers. It
can show your expertise and knowledge about the topic at
hand and the many benefits you can offer them. When you
impress people, they will become potential customers and
another great thing is that they can recommend you to their
friends, colleagues and family. All of them could very well
be customers in the future.
If you do not have a newsletter or publishing one for your
site, then you may have to consider about researching and be
well informed on how to publish one. It is not as easy as it
seems but if and when you get the right idea and process, it
will be smooth sailing from there on. Try to take the time
to learn what you need to learn and get that newsletter
ready and good to attract subscribers to your newsletter as
well as traffic to your site.
In the next few paragraphs, I will provide you with some
things to reflect on when you decide to start your own
newsletter for your site. Here are five things to consider
when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to
and closely associated with your business or the theme of
your site. Do not dwell too far on what could be regarded as
your field of expertise. You have started a site and your
theme for your site will always be something you are
knowledgeable about. For example; if you have a site that
sells auto car parts, your newsletter must contain articles
or content like photos that pertain to cars, auto parts and
such. You may also include content about your company and
your staff.
Remember that visitors of a certain site are there because
they are interested in what the site has to offer. If they
sign up for an opt-in list or for a newsletter this means
that they want to be updated for that certain theme or
subject. Be sure that when you publish your newsletter you
are providing for the need of the subscriber as well as
their interests.
2) Ensure that you have well written, information riddled
and content rich articles. You articles will be the body of
your newsletter and that they should be able to excite your
readers as well as provide information. Articles should be
well written and checked for errors such as spelling and
grammatical errors for it to look professional and
believable. The trust of your client to you and newsletter
is at stake here.
3) Fact-check your articles. Make sure that you provide true
facts and figures so that your reputation as an expert and
knowledgeable in that field is not questioned. If you lose
the trust of your subscribers these may persuade them to
unsubscribe to your newsletter. You will lose many potential
sales this way.
4) Provide fresh and new articles that can provide new
information to your subscribers. If you publish stale and
old news in your newsletter, there is a tendency that people
or your subscribers already have read and known about them.
This will lose their interest in your newsletter and they
wont get to read what is most important, your ads. They may
not open or read any of your succeeding newsletters losing
your intention in writing and publishing newsletters, to get
them to visit your site and make a purchase.
5) Never use copyrighted materials such as photos and
articles. This is outright plagiarism, you may get into a
lot of trouble for this. You can lose your business and get
sued over copyright infringement. If you do not have the
time to write your own articles, there are many willing and
able professional article writers that can do it for you for
a reasonable fee. All your investment in writing and
publishing articles will be well worth it when you see your
list build up and your traffic increasing.
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===========================
BUSINESS COACH OF THE DAY
===========================
Bane or a Boon
Email to some
is simply a way to contact friends and family and keep in
touch. To others, it is a very important method of
communicating with business associates.
Unfortunately, those who send out unsolicited ads have
created a problem for both. It seems the amount of spam
received daily increases geometrically, and try as we might,
we just can't keep ahead of the game.
Let's talk about some of the more serious offenders. We
have all received email, and tried to respond, only to have
the response returned as undeliverable. These people forge
an email address, and are basically dishonest. Anyone who
does business with them, deserves what they get.
High up on the list of "pains in the neck" are people who
list an auto-responder as their return address, and program
it to send out a series of emails on a regular basis. If
you reply to them and ask to be removed, you will get at
least five or more emails from them over a short period of
time. These people are simply naive, as they continue
bothering you, even though you asked them to cease and
desist.
Another winner in this "hit parade" is the "fresh from the
farm newbie" who harvests (or if they are really dumb buys a
list) thousands of names and starts sending out unsolicited
email. Thinking they have found the keys to the vault, they
start sending out spam by the thousands. They really take
offense when their ISP (Internet Service Provider) cancels
their account.
Many people try to disguise the subject of their email. They
try to make it look like something else, just to get you to
open it. Don't these morons realize that if I'm not
interested in their porno site, or what ever other offer
they are making, trying to trick me isn't going to change my
mind. In point of fact, it is aggravating, and if there ever
was a spark of interest in what they are hawking, that
quickly disappeared.
And don't you just love the "brain trust" who sends out
his/her thousands of emails and shows the email address of
everyone they sent it to. Spammers who may receive their ad
have just added another thousand or so
names to their list.
Let's look at the flip side of this coin. First let's agree
that we don't like spam. Some people however, really "flip
out" and make it their holy grail to get even. In the early
days of the Internet, one solution was to send back hundreds
of copies of a long document hoping to fill their
mailboxes. That worked for a while, but modern email
readers let someone preview an email and they quickly delete
this "reverse spam".
Another group sends complaints to the ISP of the offender.
If the spammer used a forged address however, they quickly
learn that this is a waste of time. They receive back a
very nice note from the ISP, telling them that the address
they are complaining about doesn't exist on their server.
They stop doing this very quickly, but still hate spam.
They then buy software that will parse a note and send a
complaint to every URL or email address contained in the
spam. Or worse yet, they complain to some self-appointed
guardian of the web who does it for them. This is OK if it
is a legitimate piece of spam, but I have seen this done by
someone who subscribed to a Newsletter, had a very senior
moment, forgot they had subscribed, and did it to the
publisher.
This means that the ISP of every single URL or email address
contained in the newsletter gets sent a complaint. This
includes everyone who is identifiable in the Newsletter such
as the authors of the articles, the advertisers in the
Newsletter and anyone else who happens to have their web
site listed there. Hey folks this just isn't fair.
There are too many other ways to solve the problem of spam
arriving in your mailbox. First of all, much spam is
generated if you use your email address on the web or in a
chat room. Your best bet is get free "throw away"
addresses, and when the need for the address doesn't exist
any longer, simply cancel it.
If you own your own domain, use an address that you tie in
with your advertising. When that starts to get overloaded,
and it will, change it in your ads and filter messages to
the old address to your trash bin.
Is it a bane or is it a boon. If you let it control you, it
falls into the first category. But if you use it
intelligently, it can be a most valuable asset to you and
your business.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business
at his Web Site - Great Business and Computer Tips - Monday.
Wednesday. And Friday. Instructions on how to place an ad
are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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