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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday July 5, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Having a home business isn't always easy but what is? Today
my husband and I mark our 49th wedding anniversary, it wasn't always easy to
stick it out and get beyond our differences but we did and
our children and grandchildren are happy for that. So is a
home business similar, not easy at times but worth it when
success hits... Now I am
going to make this short and get on with celebrating...
Be sure to glean and use what you can from our mentors...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Life is either a
daring adventure or nothing. Security does not exist in
nature, nor do the children of men as a whole experience it.
Avoiding danger is no safer in the long run than exposure."
~ Helen Keller
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BUSINESS TIP
==========================
2 Simple Ways To Generate Traffic To Your
Website
By Shane Wilson
Traffic generation is one of the most talked about, most
needed, and probably the area where people waste the
most amount of money. The ability to generate traffic to
your website is a significant factor that determines a
websites online success. There are many ways to generate
traffic to your site and I'll discuss a few here. One
thing to keep in mind when generating traffic is this.
It is not so much the amount of traffic you generate but
the quality of that traffic that is more important. When
I say quality traffic I mean targeted traffic. Having
visitors to your site who are interested in what you
have to offer is a far cry from just anyone stopping by.
While there are ways to jumpstart your traffic flows,
many sites don't have the resources that others have to
increase web site traffic. When your first starting out
online it can be hard to generate traffic to your site
let alone targeted traffic. One of the quickest ways to
generate traffic when first starting out is through
writing and submitting articles. Article marketing is a
powerful source of generating traffic and generating
back links to your website. We'll discuss backlinks in a
moment but first let's talk about article marketing.
As I stated above, article marketing is a powerful
source of generating traffic and generating back links
to your website. Article marketing of course is the
process of writing articles and submitting them to the
various online article directories and websites that
accept articles for the purpose of generating direct
traffic and back links to your website. When submitting
articles to the article directories you are allowed to
leave an author bio. In this author bio you can write a
short call to action, use your writing skills to make
someone want to click through to your site, and leave an
actual link to your site. When the article directories
publish your articles, you receive backlinks to your web
site thus generating traffic.
The really great thing about submitting articles to
directories is that after it is published other site
owners can post that article on their site. For a site
owner to post your article on their site they have to
also post the author's bio as well. And of course with
the author's bio comes a direct link back to your site.
This can be done by tens and even hundreds of site
webmaster's all creating backlinks and generating
traffic to your site.
Another way to drive traffic to your site is through
one-way or reciprocal links. There are three ways to
acquire links: (1) you can pay for them; (2) you can
join a free link exchange; and/or (3) you can manually
add links. Some examples of attaining one-way links
would be through article marketing, writing press
releases and submitting your site to directories.
Building incoming links done properly will repay the
effort and your site will not be subject to the whims of
the search engines.
As your number of backlinks increases, your web site
will rise in search engine rankings for the keywords
around which your web site is optimized. The more links
you have pointing to your website, the higher your Page
Rank may be. The amount of traffic that can be attained
from being on the first page of the Google results for a
particular search term is tremendous. Let's discuss
what search engines are and what they can do for your
site's traffic needs.
The search engines are the primary sources of site
traffic. The search engines take a customer's desired
keyword(s) and provides them with the most relevant
results it can find. These search engines are major
providers of free web site traffic and can assist even
small online businesses to operate successfully.
The core way to ranking high in the search engines is
though the development of a linking strategy. The more
relevant and high quality sites your have directly
linking to you the better. The incoming links you have
to your site will tell the search engines you are
important and therefore place you higher in their search
results. The higher you are in the results the more
traffic you will receive, guaranteed.
Traffic generation is of course important because
without traffic, you generally do not have a business.
Traffic generation is a significant factor that
determines a websites online success. Many big companies
generate tens of thousands of visitors a day and a
measly ten to fifteen percent actually buys, but that
small percentage is enough to provide them with good
business. The key is to drive as much targeted traffic
to your site as possible. Do this and your business will
thrive.
About The Author: Hi, I'm Shane Wilson and I want to
thank you for reading my article. For more information
on Elite Marketing Resources online then I invite you to
stop by
http://www.marketingdossier.com. It's all free.
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===========================
BUSINESS COACH OF THE DAY
===========================
The Key To Creating
Headlines That Sell
By Robert Greenshields
E. Haldeman-Julius never wrote a book, but he knew how to sell
them. He sold literally millions of books in the 1920s. If a
title didn't sell over 10,000 copies a year, it went to a place
in his office called "The Hospital," where Haldeman-Julius gave
it a new title. It the book didn't break through with the new
title, it went to "The Morgue."
One of his books was first called Art of Controversy. It sold
less than the 10,000-copy minimum with that title. Haldeman-Julius
resurrected the book as How to Argue Logically, and sold over
30,000 copies. The contents of the book did not change. All that
changed was the title ? and its sales figures!
Another successful patient in his "hospital" was a book that
sold only 3,000 copies when released as Patent Medicine.
Haldeman-Julius simply added one magic phrase, and he found that
The Truth About Patent Medicine sold a perfectly respectable
10,000 copies.
In fact, the phrases, "How to?" or "The Truth About?" have
proven to be consistent bestsellers for marketers. Other winning
phrases are, "The Facts About?," "The Key to?," "The Story of?,"
and the all-important question, "Do You??"
No matter what you're selling, the most important part of your
copy is its title or headline. Another legend of marketing, John
Caples, wrote, "On average, five times as many people read the
headline as read the body copy. Therefore, unless your headlines
sell your product, you've wasted 90% of your money." He went on
to say that your ad should offer a clear benefit to the reader,
right in the headline, such as a "whiter wash" or "more miles to
the gallon." The content of your copy may be stellar, but if
your prospect never reads it, where does it get you?
Today, some copywriters consider it hip to use clever headlines
that make the reader guess at their meaning. If that's your
purpose, then so be it. But if the purpose of your marketing is
to sell your product or service, forgo the trendy and tell your
reader why they should continue to read and buy from you.
The magic phrases first discovered by Haldeman-Julius worked
well, because they told readers exactly what benefits they'd
receive from his books. They would learn to argue well, possess
the truth about medicine, or get the facts they wanted.
Although short and simple is best in advertising, a long
headline that really says something is much better than a short
one that says nothing. One of the most famous headlines of all
time was written by John Caples for the U.S. School of Music:
"They Laughed When I Sat Down at the Piano ? but When I Started
to Play?" You can adapt this ad to your own uses. It's still
being used effectively today.
Or follow the example of master copywriter David Ogilvy, who
wrote out his headlines and practiced them on friends and
family. He's famous for this still-famous headline, "At 60 miles
an hour, the loudest noise in the new Rolls Royce comes from the
electric clock." It was hugely successful and more than rewarded
Ogilvy for the 104 other headlines his loved ones auditioned,
before he came up with the winner.
You can use the wisdom of these marketing greats in your
business today, no matter what your field. Try out your
headlines on those around you. Remember to make the benefit
clear to your readers. Play with Haldeman-Julius' magic phrases
in the title of your articles, reports or ad copy. With
practice, you'll come up with your own magic phrases that sell.
About The Author: Robert Greenshields is a marketing success
coach who helps business owners and independent professionals
who are frustrated that they're working too many hours for too
little reward. Sign up for his free tips on earning more and
working less at
http://www.MindPowerMarketing.com
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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