Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

BUILD your ezine/newsletter list with the help of the following

"The Noozles
 Newsletter and Ezine Network"

"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas to  Alternative Treatments

Ten Commandments Of Health

+++++++++++

ZERO BUDGET? NO PROBLEM
Get The Information Making It Possible To Write The Ad That Will Get Attention! Or Learn how a multimillionaire made it online in a few short years! Get That Information By Clicking Here 

++++++++++

"Your Home Business Coaching Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  July 6, 2006

````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

First a welcome insight into the outside world around me; It seems as though we are going to have a real monsoon season this year, something that has passed us by for the last 9 years. If it continues as it has the last week we shall have a bit higher water table but it will take many more years of monsoons to get back to where the drought has brought us.

After the brief respite earlier this week I believe it's time to get down to business and build your life and wealth! If you need more information or are just getting started try our library of information from those who have already become wealthy online! Click Here

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"It is the highest form of self-respect to admit mistakes and to make amends for them."
 
~ John J. McCloy, American diplomat

$============================$
PAID WEEK/MONTH SPOTLIGHTS
$============================$

Reduce Stress, Stress Damage and Tension Without Drugs! Get Details Click Here

LENA'S COMMENT: The following really works as I send out Post Cards twice or three times a year and invariably my sales increase the follow few weeks.  
                
Postcards Versus Catalogues
By Joy Gendusa

What do successful cataloguers do when they market?
 
There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a "little-known datum". So, what's the secret, you ask!?!?
 
Successful cataloguers use postcards to market.
 
You may wonder how they can possibly sell their wares with something as miniscule as a postcard.
 
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who might like to shop in their particular catalogue. Many big catalogue companies do it - JC Penny, Spiegel, Brighton - they all use postcards.
 
First off, why send out an expensive-to-produce-and-mail catalogue before you KNOW FOR SURE that the recipient will even open it - let alone order something?
 
Plus, postcards can lead your prospect to your website where they may just place an order; - you may not even need to send them an expensive catalogue at all to get that first order.
 
But even for the non-internet users, you will get their attention and they'll call if they want your catalogue.
 
You may think that the recipients of postcards won't order your catalogue because they are not able to see all your merchandise on the postcard. Well, there is a fantastic marketing datum that I learned in the Hubbard Management System that I have found to really work. It is called "Come-on Dissemination". Basically, if you satisfy your prospect with all the answers to their questions, then you lose their interest (curiosity) and
then you lose the sale. If they find out everything they wanted to know before they had to buy or order, their curiosity gets satiated and they do not buy. Postcards handle that particular aspect by giving them enough data to peak their interest. You want them to be so interested that they order. If you satisfy them before they buy you will inhibit their reach (reason to order, call, buy, etc.).
 
And just in case you are also thinking that the bigger catalogues are only successful at it because people are more familiar with their products, reputation or branding - the answer is...No, they just like to keep more of the money they are making! They know that when their prospects get their catalogue (that costs anywhere from $2 on up per piece to send out), they may throw it away immediately - without even looking at it! People do the same with a postcard, but:
 
a)The recipient will at least have to look at the message on the postcard before they throw it away - so you have 2 seconds to grab their attention and
 
b)Postcards are cheap - .35 cents (that includes postage, design, mailing list, etc.). These big cataloguers market smart by continuing to send postcards out until their prospects finally decide to order their catalogue. Catalogues are too expensive to shell out like that! Postcards are more cost effective.
 
 
The Best Way to Go About It...
 
The trick with postcards is to advertise on your postcard one of your best selling items and mail it to your prospective buyer list. Then design another postcard with another one of your best selling items and mail it to the same list one to two weeks later. Do the same again and again for about four to five postcards. Make an offer on your postcard, like, you will send them a catalogue for free and 10% off their first order if they order within 30 days of ordering their catalogue.
 
Then, when you have exhausted those five postcards on that prospect list, tally your results but definitely hit `em again. Same rotation of postcards mailed out every one to two weeks. And those recipients that didn't order your catalogue the first time they got the postcards might this time. Or they'll go to your website.
 
And you do it again. And the ones that didn't order the second round, will this time. People are different and have different response times. Some respond immediately and some require quite a lot of communication.
 
And you do it again...it's a numbers game; it's a communication game. Sometimes you have to beat people over with head with an idea before the light bulb goes off. Same with marketing. Except you are gently nudging via their mail boxes.
 
You will get reaches. You will get orders. You will save money. And you will be doing what successful retailers and cataloguers have been doing for eons. How do I know? I service some really successful cataloguers and I see what they do that is successful.
 
So, although you may think that because you produced a catalogue (which was no easy task) and you mailed it out that you are marketing. Well, you are...to a degree but it is foolish to be in business these days and not market in huge quantity. You have to market aggressively. There is so much mass communication out there today that you have to constantly be in your target market's face in order to make an impact. Twenty years ago it was not that way. Forty years ago it really was not that way. Come up to present time and market smart. Postcards are one of the smartest ways to go. Brochures are the next smartest. Postcards followed up with brochures are just plain intelligent.


About The Author: Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine's prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at http://www.postcardmania.com

Heavy Hitters

In the game of baseball, each player has what is referred to as a batting average. Simplistically this reflects the batters prowess by assigning a number to their success in hitting the ball while at bat. An average of 300 would then indicate that for every 10 times at bat, the person would hit the ball and get on base 3 times. But let's look at this from a different perspective.  It also means that for every 10 times at bat, they didn't get a hit 7 times.

Now most people think that a 300 average is pretty respectable. But folks in business, especially those just starting out, have one setback and throw in the towel. Let's face it - you can't hit a homerun every time you're at bat, just as you can't expect success from every venture you try.

How is it that some people can make a success out of their business, and others, who try virtually the exact same thing can't? While the answer seems simplistic, it really isn't. Those that are successful work. They are not of the school that believes the hype that you can make six figures without working. You really can't loll about all day and the only effort required is to make your deposits in the bank.

I personally know a few folks who do make those six figures a year, and believe me, the first number for some isn't a one. I know many more however who don't. What makes one person a success and the other a failure. Whoa Bessie - time out. A failure? But you said you can't expect a homerun every time at bat. This is true - you do have to expect that some of the ventures you try will not succeed.

Perhaps a failure is a bad choice of words.  Maybe "quitter" would be more appropriate. Don't forget that a person who is a success most likely failed a few times along the way, but they didn't quit. From each venture they tried that didn't work they learned something. Now does this mean that if you don't succeed the first time, you should move along to a new and different venture? Not necessarily - perhaps the smartest thing that you could do is to approach what you tried from a different direction.

One of the most important things you must do, if you hope to have a shot at success, is to pick your venture carefully. If you don't have a talent or a hobby that you can turn into a cash cow, most likely you will turn to an existing opportunity such as an M-L-M program. If you do, you have to exercise extreme care in the selection of the company you wish to work with.

Realize that an M-L-M company's "success" is not a reliable indicator of its legitimacy. Pyramid schemes are notorious for their meteoric rise in sales and numbers of followers. Does it use the fees paid by new recruits to pay commissions to those who brought them into the program. If so, they will reach a point that the fees paid by the new recruits cannot support the commission due, and the whole thing collapses like a "house of cards." The company you select must emphasize retailing over recruiting.

To succeed, you not only have to work hard, but you have to work smart. After picking a program to work with, you must develop your business plan. While a replicatable program sounds good on the surface, those at the bottom of the downline (who by the way, make up 90% of all M-L-Ms) must also think for themselves. After a while, those replicatable websites and ads get tired very quickly, and become non-productive.

You must have your own website - period - end of that discussion. The websites provided by the company with your name on them are virtually a waste of time, and will generate little, if any business. Why should I buy from you when I have seen the same offer countless times before, and the only difference is the name of the distributor?

Can you make money from M-L-M - you betcha. But in addition to working hard, you must work smart. Realize that you have to spend money to make money. You must have a war chest of funds available to promote your venture. It doesn't have to be an exorbitant amount however. Ads in Ezines, Newsletters and on Web sites are extremely affordable.

Write your own copy or get help from someone not in the program. Get friends to review it, and once you agree on an ad, run it as a test in various Ezines.  Let it run at least 7 or 8 times before making a decision about its pulling power. If it works - keep it and expand your advertising to other publications. If it doesn't work, write it off as a failure and try another. Remember, a crummy ad will not draw business even in the best of publications.

Like the baseball player who doesn't hit a homerun every time at bat, neither will you have success with everything you try. If you work smart and persevere however, you will see your batting average improve, and you might just be among the heavy hitters.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm