Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

BUILD your ezine/newsletter list with the help of the following

"The Noozles
 Newsletter and Ezine Network"

"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas to  Alternative Treatments

Ten Commandments Of Health

+++++++++++

ZERO BUDGET? NO PROBLEM
Get The Information Making It Possible To Write The Ad That Will Get Attention! Or Learn how a multimillionaire made it online in a few short years! Get That Information By Clicking Here 

++++++++++

"Your Home Business Coaching Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  July 11, 2006

````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

Today's Business Tip is really a big one and one that I cringe at when I receive ads that are so blatantly not going to sell or attract the right attention and I know the person writing the ad is going to blame my ezine for not receiving an answer to that ad and "Doesn't Have a Clue". Pay attention!!!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and to move forward with your life. "

~ Dr. David Burns, Psychiatrist and Author

$============================$
PAID WEEK/MONTH SPOTLIGHTS
$============================$

Reduce Stress, Stress Damage and Tension Without Drugs! Get Details Click Here

Doesn't Have a Clue

You can't expect to dash off an ad for your product or service during a TV Commercial, and expect it to work. They should be constructed carefully with no misspellings and URLs that work. But some folks don't take the proper care and wonder why they're not doing any business. Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you?  Going through our archives, I found some real gems - what do you think about these offers?

"Join our M-L-M and earn beg income". This is either a typo or they are promising very little in the way of earnings. This person obviously didn't proof their copy before submitting the ad.

Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found.  Guess they figure it is so powerful an offer, we will "beat a path to their door and find them" - another waste of time.

"Make Money - Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one.

"You can make 500% Profit without investing any money" - need I say more!

"0nline Pharmacy - No Perscription Needed?" I knew the medical profession had handwriting that was difficult to decipher, but I thought they could at least spell. Run, don't walk to the nearest delete key on this one.

"Tired of the "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say.

"Exciting,EasyandProfitable" - guess this person never learned how to use that big bar on the bottom of the keyboard.  I think you see where this article is going.

If you are going to advertise a business on the web, and you present less than a professional image - you're not going to do business. If you present yourself like the above examples, enjoy your "walk on the quiet side". Most people are not idiots, and I'm sure the authors of the above ads are not either. But why give that impression? I sure wouldn't do business with any one of them.

I read another ad for Web Design and the HTML coding in his ad was wrong. That surely built a lot of confidence in his ability to design sites for me.

Many people rely too heavily on the spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close to the article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check.

Remember - you usually get only one chance to make a sale when a person sees your ad. If it is well written, and has an attention getting headline, you just might make that sale. If you want to do business on the web, get serious or people will come to the conclusion that you are someone who "Doesn't Have a Clue" and look elsewhere.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

The Big Bang Publicity Campaign
By Anne Marie Baugh

Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand.

Fame will bring your business into the forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence in the consumer. It makes you a shining star with infinite possibilities. So what are the steps you ask? Well paste a gold star to your forehead and let's get started.

1. Press Releases:
Increase awareness through a press release. Yes, I know, press releases have become quite the popular little tool around cyberspace with releases being blasted hither and there, but are they working? Probably not. Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one-page press release and target publications that would be most interested in you and your business. Don't drone out the details; make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, let the press release be the invitation to your follow up phone call. Begin making connections with the media. Be polite, be excited, and be patient.

2. Create A Press Kit:
A Press kit is basically an exaggerated press release turned into a package. It's more complex, tells more about you and your company, and is all pulled together into a nice neat folder. Of all the questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:

A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet
(This contains the facts about you or your business.)
D. Bio Sheet
(Which is a biography of you and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. A Business Card

Send your press kit when an editor, publisher, or producer wants to know more about you.

3. Newsletters Offline.
Don't forget that a whole world exists offline. Locate newsletters or smaller print publications offline and submit articles. This can be a very dynamic way to increase your exposure as well as add to your press kit. You can locate newsletters in your subject area by visiting the local university library reference section. Ask for a directory of trade newsletters and do your research. Once you have been published, it's easier to step up to the larger publications. Fame starts small and then snowballs onto itself.

4. Speak Up!
Yep, that's right. Start giving speeches on your area of expertise. Start locally at civic clubs and local educational programs. Then find the local talk radio shows and make your case to the producer. It's surprising how many talk radio shows are actively looking for new speakers. Once you have achieved Talk Radio, the opportunities will start coming to you.

5. Publicity Pitches:
Put together several dynamic article ideas. Just the ideas, not the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them to editors of targeted publications. This can work very well as it saves Editors time and puts the outline right into their hands. As a past Editor I know how well this works. Editors love ideas, especially ideas that are completely outlined and correct for their readership. This means don't send pet article ideas to cooking magazines. Send pet articles ideas to pet publications. Seems like a no brainer, huh? But you'd be amazed at what editors see that don't apply to their own publication.

Fame comes from planning and persistence. It has its rejections, but if you can learn not to take it personally, it will eventually work. Remember, once you start, keep going. Once you stop, you have to start all over.

About The Author: Anne Marie Baugh is a noted publicist and published author. She owns and operates Write-Promotion, an online marketing and publicity firm that work hands-on with businesses looking for promotional avenues to cyber-success! Visit today at: http://www.write-promotion.com for a package that will fit your budget and propel your business to success.