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"Your Home Business Coaching Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  July 18, 2006

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

With the heat wave about me and a houseful of grandkids I'm hurrying this along so please excuse any errors that might pop up but do tell me when you find them... Today's Business tip may seem like old news to some but since thousands of new people go online daily and some are subscribing to this ezine it is relevant to those who have not had this knowledge so you oldies bear with that column today...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"You will never find peace of mind by allowing other people to live your life for you."

~ Napoleon Hill

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Increasing Website Activity Through Email Signatures
By Anton Cheranev

Making sure your website has a steady amount of activity is one of the most important aspects to maintaining a successful website. Increasing website activity is one of the easiest ways you can make your site more popular as well as help your business if it is ran over your site. By using specific tools, such as email signatures, you can passively increase your website's activity with no extra effort required. Even if you have been using email for years, you may not be aware that you can add signatures to your emails. Email signatures consist of a few lines of text that are automatically added to the bottom of each email you send. You can usually create these signatures using a "preferences" tab on the email program you most often use. After you create an email signature, each time you send an email, your email program will automatically add whatever you saved as your signature to the bottom of the email, without you needing to do anything.
 
Before you can enjoy the increase in website activity through email signatures, you will need to create an appropriate signature. To do this, you should consider two things. First, consider how much space your email program allows you for your signature. This will be important, as you may need to condense your content to fit the program you use. Secondly, and most importantly, you need to think about what you want to say with your signature. If you are running a business it is probably best to use your name, the business name, address, phone number, and website address. This is a very professional and passive way to promote your website. If you have a more casual website, you may want to include your name, the website link, and a nice quote or two that you find inspiring, entertaining, or relevant to your website. Think about the overall feel of your website and try to keep your signature in the same tone of writing. 
 
There are a few "rules" in creating an email signature to help website activity. The first rule is to keep your signature limited to four lines or less. If you create long signatures, it is likely the reader will completely tune out and not remember anything in your signature. There is also that possibility that they will not even read it because it "looks too long". This can occur frequently. Keep in mind that most people use email because it is easy to use as well as fast. Therefore, they will not be prompted to read areas of email that are long because they will feel they take up too much time. Another rule is to make sure your email signature is appropriate for all ages, genders, and ethnicities. The last thing you want to do is offend someone with your signature because this will not attract website activity, but deter it.
 
After you successfully create your signature, be sure to save it in your email program so that it is added each time you email someone. You may have to ?check? a specific box in your "preferences" to get to this point. You can check to make sure it is working correctly by sending yourself an email. Your signature should show up exactly how others will view it on the email. After everything is working properly, all you need to do is send emails like normal. The more emails you send, the more often your website link will be viewed. When you send emails that are forwarded by the recipient, your signature will be viewed even more than expected. The chain of email is a complicated one with many viewers, so you will likely get viewers that you don't expect, which is great for your website. The more the link is viewed, the more traffic you will have on your website. 
 
Increasing website traffic through email signatures is one of the most effortless and passive ways of advertising. You will probably even forget that you are advertising because you don't need to do anything to do so after the initial setup phase. Email signatures are a great tool that cost nothing and can deliver results. Those who don't use them are often those that have no idea how to use them. By learning to set up your own email signature you can immediately begin seeing an increase in traffic to your website.


About The Author: Achieve 100% Message Delivery Rate, Boost Your Customer Loyalty, Skyrocket Your Message Response Rates, Recover 'Lost' Revenues & Generate Mega Sales from Your Messages and Newsletter! Here's How: http://www.thedirect2client.com  

Top 10 Tips For Writing A Good Press Release
By Gary Sims

Writing a press release doesn't need to be difficult. Here are 10 tips for writing a successful press release.
 
1 - You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.
 
2 - Start with a strong "lead"
The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. You need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.
 
3 - What is your angle?
The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.

 
4 - Who, what, where, when and why
A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.
 
5 - Why should anyone care?
Company launches, new websites and changes of management happen all the time and so aren't interesting. You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.
 
6 - Add the human touch
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfill a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.
 
7 - Keep to the point
Use enough words to tell your story, no more and no less. Don't pad your release with unnecessary adjectives or flowery language. But at the same time make each word count.
 
8 - Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.
 
9 - Add an "About" section
Make sure you add an "About" section where you describe your company and services. This will be useful for setting the press release in a context. Don't forget to add the URL of your website.
 
10 - Add good contact information
If a journalist picks up on your press release they will want to talk with you. Just adding your website URL isn't enough. As a minimum you need to add a contact name and an email address. Even better add a phone number where you can be contacted.


About The Author: Gary Sims has a degree in Business Information Systems from a British university. He worked for 10 years as a software engineer and is now a freelance consultant and writer. http://www.free-press-release-center.info