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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
Wednesday was a very good day. I had
lunch with Sherry, a longtime client who has become a friend at a delightful
restaurant AZ88 in Scottsdale, with this
unique Ahi fish sandwich....
Then my afternoon tea with Julie Donnelly of
AboutCTS from New York who
has accomplished so much in the way of
health for the Olympic athletes and
others and she will become much more
known in time as she
has so much to teach and help people
avoid surgery on tendons, muscle and the
body as a whole... Our visit was so
enlightening and fun getting to know
someone I've talked to and corresponded
with for a few years now.... If you have
a problem with Carpal Tunnel syndrome
you must
get Julie's video on correcting/repairing/preventing it in a
simply sane and easy manner... Yes, the
heat was miserable but you can bet I was
outside as short a time as possible...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"The person who
goes farthest is generally the one who
is willing to do and dare. The
sure-thing-boat never gets far from
shore."
~ Dale Carnegie
=====================
SHOWCASE
TODAY
=====================
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GET!
a. More quality time with your family!
b. Better financial security!
c. Job security (no down sizing or layoffs)!
d. Set our own work hours!
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==========================
BUSINESS TIP
==========================
Brand Recognition
Consistency in
advertising is key and most of your
larger companies have recognized the
value of brand recognition. McDonalds
has their arches, Goodyear has its blimp
and AOL has its distinctive pyramid.
While many people maintain that the
Internet creates a level playing field
with the larger companies, brand
recognition is often overlooked. Larger
companies do the majority of their
advertising offline. Sure, they will
reference their web sites in their ads,
but are not completely dependant on web
advertising.
Net based entrepreneurs must also create
this brand recognition if they hope to
succeed. This can be done in a number of
ways. Many people who have local
businesses, can promote their web site
with their web address on their letter
head or business card, but these are not
the people we're talking about here. To
them, the web site is simply an offshoot
of their existing "brick and mortar"
business.
We're referring to people trying to
compete on the national or international
level. There have been a number of
companies that have done this. One
example was Gary White's "Cookie
Cutter". His "dumb little ad" was their
brand recognition. Anyone who has been
around the web for awhile will remember
their ads. But, this may be a case where
the brand recognition worked against
them. Many people adopt a "been there -
seen that" attitude and immediately
"click on by".
Many of you will be interested in
learning that the domain name for his
program, expired on March 5 of this
year. Looks like Gary White is out of
business. I do recall that he tried to
parlay his success with Cookie Cutter
into a similar program, but apparently
he was unsuccessful.
So what do you do to try to achieve your
brand recognition? First - a consistency
of ad copy will go a long way. It is
suggested by most advertising gurus that
it takes 5 to 7 exposures to an ad
before someone may look further. If you
change your ad copy every time you post
it, people will not identify with your
ad.
If you use the same ad in many different
places, people will start to identify
with your ad, and may ultimately take a
further look. But that of course raises
a dilemma. How do you know if you have a
good ad that will draw, or one that
needs to be changed? Experimentation is
the key here. See which ads immediately
get your attention and try to model your
ads after them.
Keith Maurer, an Independent Marketing
Exec. for FreeLife keith@FreeLife.com
has broken the code. He runs several ads
in different Newsletters and hosts the
weekly health column by Dr. Earl Mindell.
Not only does he get exposure with the
ads, but has a very low key plug at the
end of each of Dr.Mindell's columns.
His "brand recognition" is his
association with Dr. Mindell. People
will begin to identify with his ad, and
after seeing it a number of times, and
in different places, will usually
investigate further.
After identifying a "killer ad", the
smart merchant then carries that same
theme through to their web site. Again,
consistency is the key here.
While you may not have your arches, or
own a blimp, your brand recognition is
no less important than it is to the "big
guys". Unquestionably, it is one of the
more important things you should try to
attain.
-----
Did you know that subscribers to Bob
Osgoodby's Free Ezine the "Tip of the
Day" get a Free Ad for their Business at
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===========================
BUSINESS COACH
OF THE DAY
===========================
The Easiest
Way to Hit a Goal Is to Give
Yourself One to Hit
Copyright
©
2005 Keynote Speaker Gregory
Scott Reid
The Millionaire Mentor
http://www.AlwaysGood.com
It seems as though so many
people are seeking more, wanting
more, and expecting more in
their lives, yet when pressed
about what ?more? would look
like, rarely can they give a
definitive answer.
They say things like, "I want to
be happy," or "I want to be
rich," or "I want the perfect
mate." To be honest, as
wonderful as those statements
are, they're far too vague to
ever be reached.
What does happiness look and
feel like? What's your
definition of rich? How would
you describe that perfect mate?
Each of us has a different
interpretation of what those
things mean.
For example, I define happiness
as having the freedom to do what
I please, when I please to do
it. Being rich means having tens
of millions of dollars in the
bank, and that perfect mate has
movie actress charm and the
heart of Mother Teresa.
To you, however, these
descriptions could be way off
course. For you, happiness could
mean taking a long-needed
vacation. Being rich could mean
not having to struggle to make
ends meet. Your perfect mate
might be the one beside you all
along.
The point is, we all need to
define our goals, and most
important, what they would look
like if we saw them. Once we do
that, the rest becomes easy.
Once we know what we're seeking,
it's simple to devise a plan to
make it happen.
By saying, "I want to be happy,
and that means taking that
trip," all you now have to do is
get out your calendar, circle
the date you want to go, get
some brochures on the desired
destination, and then plan a
course of ACTION to make your
dream come true. You might do it
by asking your boss to take $50
a week out of your paycheck and
save it toward the vacation. Or
you might want to work an extra
job to gain some additional
cash.
You see, once you have your
vision, you can create ways to
make it happen because . . .
The easiest way to hit a goal is
to give yourself one to hit.
Keep Smilin' !
*** Keynote Speaker Gregory
Scott Reid
mailto:GregReid@AlwaysGood.com
Speaker and two-time #1
best-selling author, The
Millionaire Mentor and Wake Up:
Live the Life You Love
http://www.AlwaysGood.com
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