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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday August 2, 2007
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Building a home business with mentors
that have already been there and is doing it...
Watch For A Natural Environmental Facts
Health edition on Sun., Wed, Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow in Home
Business and give you Healthy Alternatives! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
REMINDER: If you have trouble unsubscribing from this ezine,
check to make sure you are unsubbing from the subscribed
email! 99.9% of those emailing me to unsub due to a problem
in their attempt, was because he/she used the wrong email
addy in that attempt and when notifying me to remove them.
Can't remove what isn't there!
I'm working from my
laptop at this moment as a virus managed to get by two virus
screening processes and wiped out my desktop so it's being
cleaned and reformatted. I really hate working this way but that's the penalty
of doing business online, there are some jerks out there who
love nothing more than making people as miserable as they
are and they have found that distributing viruses will do
that...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Deciding to commit yourself to long-term
results rather than short term fixes is as important as any
decision you'll make in your lifetime."
~ Anthony Robbins, speaker and author
====================
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==========================
BUSINESS TIP
==========================
Timeless Marketing Truth: How Do You Know
Your Advertising Copywriting Is Good?
By Robert Greenshields
There's only one way to know if your advertising copy is
any good. It's the same way that your customer knows
it—it sells!
We are not all born copywriters, but we are all born
customers. As a natural born customer, you can recognize
good copy…
Step outside yourself and read the copy fresh: does it
reach out and connect with you, does it hold your
interest, does it promise something real that you really
want, does it convince you?
"It has been said that advertising space without good
copy is like the wooden Indian in front of a cigar
store: It locates the store but it doesn't say
anything." Thus began an article about advertising copy
written in the year the Titanic went down. What else did
this sage of sales have to say in 1912?
"Good advertising copy does three things:
First: Attracts attention.
Second: Interests the reader.
Third: Convinces the reader.
"The first mission of an advertisement… is to attract
attention. The attention of the reader may be secured by
pictures, trade marks, striking headlines… Copy must be
terse, clear cut, and to the point. It must consist of
short, crisp sentences. Long words should be avoided
where possible. This is a busy world. Few people have
time for long-winded descriptions and explanations."
(Churchill, for one, agrees:
"Short words are best, and the old words when short
are best of all.")
Then and now, you know if the copy pulls you in. Even if
it's your product—even if it's your copy—you know. Now
for gaining and keeping interest…
"To make your advertising interesting, you must not only
set forth the merits and quality of the article
advertised, but you must make clear how it will benefit
the purchaser. For example, if you are advertising a
moving picture machine for use in the home… Point out
the great benefit to be derived from the ownership of
such a machine.
"Tell how it will entertain the whole family and their
friends both young and old. How it will help to keep the
boys at home in the evenings… In selling an automobile
the important thing to advertise is… the pleasure that
the car affords; the joy and healthfulness of riding
through the country… how it makes it convenient to call
on distant friends, etc. etc.
"To tell what the article advertised will do for the
purchaser in the way of entertainment, education,
comfort, convenience, etc., is really of more importance
than the thing itself."
These words may have been written over 100 years ago but
it's hard to express it any better today, which is why
you're reading them here.
Next, the bottom line—convincing the reader. That bottom
line is right where it has been all along, because it is
not drawn in the sand of fashion; it has nothing (and
everything) to do with hemlines and bumpers. The bottom
line is drawn in the unchanging human heart.
"A salesman must first sell to himself before he can
sell it to others… The advertisement that brings the
best results is the one that is written by the man who
honestly believes in the goods that he is selling."
Does that conviction come through? You'll know when it
does, because it's more contagious than influenza. Ted
Nicholas, "The Guru of Direct Mail Marketing," is as
savvy today as the wise man of 1912. "Certain words
produce amazing results, as if by magic. All you desire
in life, including everlasting wealth, can be yours
depending on the words with which you express yourself.
As with all the great truths, once known, they seem so
simple."
There's an old saying, "Be your own best customer."
That's all the more true when it comes to judging your
advertising.
About The Author: Robert Greenshields is a marketing
success coach who helps business owners and independent
professionals who are frustrated that they're working
too many hours for too little reward. Sign up for his
free tips on earning more and working less at
http://www.MindPowerMarketing.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Why Create Auto Advertising?
Author: Kevin Treman
Auto advertising and mobile
marketing campaigns in general are very beneficial to the
companies that choose to employ these opportunities. When the
idea first came about in the corporate sphere of things, it was
a new and innovative concept. Many people were surprised that
auto advertising could be such an effective and efficient means
to spread information. Still, it is not corporate establishments
that created the concept of auto advertising, despite the fact
that they seem to get more credit as compared to the ordinary
and every day individual. The truth is, auto advertising is not
a new concept. It has been used in order to generate specific
and desired results for a very long time. Using auto advertising
on a more grand scale may be a new approach, but the creation of
auto advertising has been evolving over time and in effect for
quite some time now. Some people do not just realize the many
ways in which auto advertising has already proved its worth and
powerful presence when it comes to capitalism and public appeal.
Reasons that we are prepared for auto advertising to succeed
include because it has already done so and because the method is
able to influence more people that could have otherwise missed
being exposed to the advertisement. How many people have seen
signs on vehicles saying that they were for sale? Likely,
many of us have been able to see this in progress. The
individual is trying to use auto advertising in a very literal
manner. Attempts to sell vehicles in this way are successful
because of the amount of people that are exposed to the auto
advertising method and because of the ability of the individual
to see exactly and specifically what they are getting involved
with as a result.
Since auto advertising was so successful, and it continues to
be, in the private sphere, many people can easily make the
connection as to how and why auto advertising is a good idea for
many companies. Getting exposed to other motorists and passing
cars is a great way for companies to stand out and be noticed.
The degree to which a car is redesigned in order to come across
with the proper auto advertising appeal that is desired by the
company will vary, but no matter what it is very difficult, if
not impossible, for one car to ignore another car. This could
lead to an accident. As individuals driving need to be
constantly aware of the other cars around them, auto advertising
is clearly a great choice for a marketing campaign.
About The Author: SignZoo's award winning vehicle graphics, and
national network of certified installers installs your auto wrap
at your convenience. Our in- house creative team will create
custom vehicle graphics and fleet wraps that gets you noticed.
http://www.signzoo.com/mobile-marketing/auto-advertising.html
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Change
Your Life Information Found Below!
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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