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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday August 03, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Today looks
promising for clear skies and free of storms that have
plagued us for the last two weeks. Mind you I'm not
complaining as we need every drop of moisture we can get and
then some... It will just be a relief to have a day of
sunshine all day... I'm just hoping the record setting heat
wave doesn't return with the clear skies... Today's
coaches, as usual, has some great information on building
your business and I hope you will pay attention!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Every sales letter should begin with an eye-catching
headline. But how should they end? Usually sales letters are
structured so that you say the most important things first.
But there is one all-important thing you must always include
at the end of your letter--the guarantee!"
~ Dr.
Kevin Nunely
====================
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==========================
BUSINESS TIP
==========================
10 Marketing
Tips For Entrepreneurs
By Sharif
Khan
Nothing happens in business until a sale is made.
Marketing is simply about getting new customers and
keeping them. If you're not doing something everyday to
market and promote your business, your competitors are.
Here are ten easy-to-implement tips to effectively
market and grow your business:
1. Partner with large email database list owners and
offer to cross promote each other. The list owner will
advertise your event, product, or service to their email
database and you'll offer to do the same to your list.
2. Create your own blog which is an online journal with
frequently updated posts to entertain and excite
existing and potential customers. It's more personal and
immediate then a website and keeps people engaged and
hopefully coming back for more. You can even create one
for free at
http://www.blogger.com.
3. If you want to increase word-of-mouth fast, do
something beyond normal industry expectations. For
example, Mr. Lube offers fast and affordable tune-up
service to customers right on the spot, without having
to leave the car, while offering coffee, cappuccino, and
a fresh newspaper.
4. Always ask happy clients for endorsements or
testimonials and put them on your website and other
marketing collateral. They're worth their weight in
gold. Try to get some recognizable names in your
community for additional cachet.
5. Put a special offer or product advertorial on every
invoice and statement you send out. Likewise, you can
also negotiate a deal with another company to advertise
your product or service on all their invoices for a
percentage of revenues from placed orders.
6. Make your business cards stand out and be natural
keepers. Offer important information on the back such as
emergency phone numbers, a map, or special dates to
remember. Have a slogan that offers a powerful benefit
statement to your prospective customer.
7. Offer special bonus packages with your product or
service offering. Get corporate sponsors to give away
products as part of the bonus package in exchange for
free exposure.
8. Align your business with a cause or charity. Give
back to your community. Customers appreciate doing
business with companies that are bettering their
communities and the environment and being good corporate
citizens.
9. Find an angle that makes your work controversial. The
banning of Mark Twain's "The Adventures of Huckleberry
Finn, reviewed as "trashy and vicious," was a blessing
in disguise. Twain made a poster advertising the ban,
which significantly increased sales.
10. Post frequently in online message boards/forums
relevant to your business or expertise. Include your
signature and offer tips and valuable advice. Eventually
you will begin gaining word-of-mouth exposure as a
leader in your field. Posting messages with your company
information also helps to increase your search engine
rankings and drive traffic to your site.
[Excerpted from Sharif Khan's new ebooklet: "101 Ways to
Market Your Business,"
http://tinyurl.com/m2nsf ].
About The Author: Sharif Khan
http://www.herosoul.com
sharif@herosoul.com
is a freelance writer, motivational speaker, coach, and
author of "Psychology of the Hero Soul," an
inspirational book on awakening the hero within and
developing people's leadership potential. Call
416-417-1259 to learn about Sharif's business writing,
copywriting, and speaking services.
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===========================
BUSINESS COACH OF THE DAY
===========================
How To Achieve Business
Development
By Mark Dodd
"I am here for a purpose and that purpose is to grow into
a mountain, not to shrink to a grain of sand. Henceforth
will I apply ALL my efforts to become the highest mountain
of all and I will strain my potential until it cries for
mercy."
This line from Og Mandino's "The Greatest Salesman of the
World" emphasizes that life is but a business arena. You
meet people, you gain, you lose, you prosper, and you fail.
In order for one to make it big, he must equip himself with
the three BEs. BE reliable, BE confident and BE brave.
Like life, these three BEs are essential in making it well
in business development. An individual's triumph depends on
how he or she veils his or her persona with the winner's
advantage over all the pressing competition. In the world of
business, you must lay down all your positive points and
maximize them.
BE RELIABLE
Reliability builds trust. Trust is the main reason why
people do business with another. Trust is established not by
what you promise to your clients. It is not existent if you
announce the wonders of your goods. There are underlying
proofs of trust.
Reliability is being founded in many ways. For many, the
psychology which is: popular name sells still breathes. Yes,
products or services which have been staying and garnering
good sales are really tough to beat. In the long run, having
the thought of advantage, they play immature sometimes. They
try to use any means though it is not of sense because they
think the popularity will save them. This is not the right
approach to having reliability as a niche.
True reliability means understanding the clients or
customers. With this, you must know their concerns and
problems and provide them with solutions. This is the real
source of reliability and trust will not be that far.
BE CONFIDENT
Confidence means belief in one's abilities and the thought
that he could do it. Being confident in business development
is important. Knowing what to do, how to do it and how it
works for one's advantage is a result of confidence.
Confidence which is existent in his self and in one's
business development process needs studying, learning and
practicing I order to be achieved.
Confidence is maintaining a good performance even under
pressure. It does not solely mean knowing what to do in your
business development method but knowing how to do it. Having
the knowledge, we use that to learn and practice. Upon
trying it on, there will be some errors and corrections. In
the end, we will be more confident. Being confident is not
perfection but you are a step closer.
BE BRAVE
Bravery means having the confidence to face and accept the
dangerous and difficult challenges in the world of business.
In business development, being brave roots from being
confident. When one has the confidence he is able to stand
on his feet as he thinks that he could really make the best
out of every test he encounters.
Bravery believes that in business development, we could help
customers out. Believing that you can provide solutions to
their problems no matter how tough it is signals the
presence of bravery. Bravery comes in many guises. In
business, it is the courage to venture and believe you could
give solutions.
These three BEs will help you become the greatest salesman
not only in the field of business but beyond. Yes, life
itself.
About The Author: Mark Dodd is an independent writer who
writes for several major publications. His latest project
can be seen at the Business Development Blog
http://www.fbusinessdevelopment.com/.
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Change
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
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responsibility for their honesty or integrity.
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