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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
I'm
seeing daylight from those thousands of
gosh awful emails that entered into my
boxes while I was gone. Sanity is
returning, but if you didn't get an
answer to your submitted enquiry it may
have been round filed as thousands were
that I simply could not scroll through
or I would have been committed to the
nearest mental ward by now...
Writing, whether it's a book or webpage,
is very important to success online or
in publishing and both coaches today can
help you optimize either area of your
need... Two different angles, depending
on which area you are interested in,
will determine which you find
interesting. But I learned something a
long time ago, even if something isn't
relevant today it may be tomorrow so you
might want to file away both writers
information for that relevant day...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Life is a checker
board, and the player opposite you is
time. If you hesitate before moving, or
neglect to move promptly, you will be
wiped off the board by time. You are
playing against a partner who will not
tolerate indecision!" He goes on,
"Previously you may have had a logical
excuse for not forcing life to come
through with whatever you asked, but
that alibi is now obsolete, because you
are in possession of the Master Key."
~ Napoleon Hill, author of "Think and
Grow Rich"
=====================
SHOWCASE
TODAY
=====================
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==========================
BUSINESS TIP
==========================
5 Tips to Get a 6
Figure Book Advance
It's the dream of 81% of
the population to write a book. No
matter how many times people tell you
how difficult it is to do, nearly
everyone wants to do it. There hangs a
certain romance around writers. I think
it's a kind of nostalgia or grieving for
some forgotten part of ourselves. We
long to return to a place where magic
and imagination are revered.
Others may just want the quick glory or
fast buck they associate with being an
author. But whatever you want, getting a
6-figure book advance is possible if you
have the skill, drive and know-how. Here
are five tips to get you started on
achieving the dream of becoming a
well-paid, respected author.
1. Know the Industry
Educate yourself on how the publishing
industry works. Unlike the old days when
publishers were looking to cultivate
long-term relationships with authors who
would be in their stable, today their
top priority is just to sell books.
When I was traveling in Mexico this year
I met a woman whose husband has been a
bestselling author for twenty years in
England. He has had the same agent and
publisher for those same twenty years.
Every time he came out with a new book
his publishers expected it to be "number
one" on the English equivalent of the
New York Times bestseller list. They
worked with him to make it so. In
America the bottom line is king. You
must be able to substantiate your claim
that your book will fly off the shelves,
without any help from the publisher.
2. Prove There is a Market for Your Book
In today's world you need to show that
your book will sell to one large
audience, or many smaller niche
audiences. Quantify each audience with
statistics that show that they buy books
on that subject. It's not enough to say
that this audience would be interested
in your topic. You must be able to prove
beyond a doubt with your well-researched
facts that your readers are a "book
buying" audience.
3. Develop a Platform
This is the most important aspect of
your proposal after you've proven that
there is a pressing need for your book
and that book buying audiences will
scoop it up. A platform is simply YOUR
ability to sell books to the audience
that you have said will buy-from you.
It's all about the numbers. How many
people are on your e-zine list? How many
people do you speak to every month? How
many people buy your products and
services now? Do you have big name
corporations or organizations that will
buy your books in bulk? Do you have a
regular column, or write for
publications? Are you frequently seen in
the media? If you don't have an
impressive platform you don't get a
6-figure advance.
4. Map out a Marketing Plan to Promote
Your Book.
Your plan should include everything from
speaking engagements, online marketing,
licensing, and media placements. It must
be realistic and do-able. In other words
you can't say that you'll speak to
organizations of 1000 people or more if
you've never done it.
When you say that you're right for
Oprah. Unless you've already been a
guest and taped the show please NEVER
say this if you don't want your
reputation instantly sullied.
Instead show how you will build on your
past publicity. If hosts or producers
say that they want you back for another
segment because you did such a good job
the first time, say it. But if you
haven't done much media to date, don't
fret.
You can begin today and get a
substantial number of profiles,
features, and comments in the media in a
few months by joining PRLeads, a service
which delivers reporters queries (the
stories they need experts for) daily to
your email box. Go here and sign up
today.
5. Get Endorsements
Big names sell products in a big way.
Getting known names of celebrities,
best-selling authors, actors, athletes,
well-known experts in your field, media
personalities, any famous name that has
glitter gives you the kind of
credibility that can't be bought.
One of my clients, who got a number of
New York Times bestselling authors to
write about him, accomplished three
things with his endorsements. Each
person who wrote about him told a
different story about why he would be a
winning author. The first one lauded him
as a highly successful professional. The
second stated that my client's book
filled a gap that her book failed to
address. The third demonstrated that the
people my client was trying to reach
were an avid book buying market hungry
for his type of book - as they had
bought hers.
These meaningful endorsements
effectively helped him get his 6-figure
advance. (And he got media coached by me
before he met the editors at the big New
York Publishing houses who then bid on
his book at auction).
Don't just get endorsements saying
you're terrific. Make your endorsements
do double duty by helping you prove
there is a market and that you're the
one they want to buy from. This is the
type of information that makes you stand
out from the other 150,000 authors who
are published every year, most of whom
never earn back their advance. Don't be
one of them. Instead, follow this advice
and you'll be well on your way to
earning a 6 figure book advance. Good
luck!
Do you dream of making big money for
your book idea... even before you write
it... (even if it's your first book.)
Want to be paid $975,000 or more for
your book? Let me show you how. You'll
discover how to land a top literary
agent and sign that coveted 6 figure
deal. Get more fr.e.e tips here:
http://www.prsecrets.com/sixfigurebookproposal.html
Copyright (c) 2005 by Susan Harrow, All
Rights Reserved. CEO of
www.PRSecrets.com and
www.BookedOnOprah.com, is a top
media coach, marketing strategist and
author of *Sell Yourself Without Selling
Your Soul* (HarperCollins), *The
Ultimate Guide to Getting Booked on
Oprah*, and *Get a 6- Figure Book
Advance.* Clients include Fortune 500
CEOs, bestselling authors and
entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA
Today, Parade, People, O, NY Times, WSJ,
and Inc.
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===========================
BUSINESS COACH
OF THE DAY
===========================
Why Have
Optimized Content?
© 2005
Amrit Hallan
Ever since the beginning of the
search-engines dominated
Internet, the importance of
keywords and key phrases has
remained undiminished. Although
PPC and other technologies have
tried to take precedence over
them, they have remained the
tool of the masses to get found
on the search engines. Millions
of searches are conducted every
month using Google, Yahoo!, MSN
and other mediums. Those who can
pay, bid for positions and
clicks. Those who cannot, or
don't want to, optimize their
websites for the relevant
keywords.
Optimized content is rapidly
gaining prominence throughout
the world. It is written in such
a manner that it is liked both
by the readers and the search
engine robots. The content is
woven in such a manner that
keywords and key phrases are
repeated again and again without
sounding repetitive or
nonsensical.
But why write such content?
Especially why should it be
important to those webmasters
who can pay for every click or
who can bid for ranking? There
are a few good reasons why your
website needs optimized content.
== OPTIMIZED CONTENT HELPS YOU
FOCUS ==
When you try to write your web
page content both for search
engines and for humans, you work
hard to focus on the relevant
subject. If you get 10000
visitors everyday and no sale
takes place or they don't stay
over 30 seconds, then, although
you have made maybe the search
engines happy, your website is
making no sense to the visitors.
On the other hand, if you have
remarkable copy but don't have
enough keywords to attract the
search engine robots, then you
might not be covering the
subject in the right manner and
people looking for that
particular keyword may found
confounded. In this case not
even pay-per-click will work. So
if you write both for search
engines and for humans, there is
a better chance you will write
optimized content.
== OPTIMIZED CONTENT HELPS YOU
ORGANIZE ==
Optimized content not only helps
you focus, it also helps you
organize your web pages in a
better way. Ideally, a single
web page should be optimized for
not more than three words and
key phrases. This way, you don't
try to put all the eggs in the
same basket (ok, this expression
has been beaten to pulp I know).
If you restrict yourself to just
a few keywords, you can write
more about them without making
your reader scroll down a lot.
== OPTIMIZED CONTENT HELPS YOU
UNDERSTAND YOUR VISITORS ==
Why should people be looking for
you? This I write from my
personal experience. I spent
more than a year optimizing my
website
http://www.amrithallan.com/ah.asp?d=ar
for "copywriting". For more than
a year the website remained on
the first pages of Google and
Yahoo!. But did I get business?
Not at all. Why? I was targeting
the wrong keyword. People
searching for "copywriting" were
not looking for a content
writer, they were looking for
articles and tips on
copywriting. Instead, I should
have optimized for "web page
content writer", or I should
have optimized for "website
content writer", or something
like that. My change of key
phrases not only got me good
ranking, it also increased my
business.
== OPTIMIZATION HELPS YOU
FINETUNE YOUR PAGE SOURCE ==
Relevant content of your web
pages should be accessible to
search engine robots as soon as
possible when they are trying to
"crawl" your website. When you
optimize your web page, you
should also get rid of the
unwanted junk code such as
formatting tags and fancy,
good-for-nothing JavaScripts.
For formatting your web pages,
use external style sheets as
much as possible. Put all your
JavaScripts in another file and
call the script from there, and
if possible, insert the script
at the end of the page rather
than in the beginning of your
page.
If you optimize the source of
your web page properly, you can
reduce its size by more than
40%-60%.
At this point I would like to
end the article. This subject is
as wide as you can make it, and
this is just a beginning.
Gradually webmasters are
realizing the importance of
optimized content. Good,
talented writers are needed to
write optimized content because
your command over the language
has to be really good in order
to manipulate the words the way
to orchestrate the desired
result.
*** Amrit Hallan is a freelance
copywriter, and a website
content writer. He also writes
optimized content for better
Search Engine Ranking. To know
more about his services, visit
his website site at
http://www.amrithallan.com/ah.asp?d=ar.
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