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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
As our
Monsoon storms continue daily I marvel
at how the world can become so jaded and
ignore the beauty by only seeing the bad
part. I have yet to see anything that is
totally bad in the Monsoon. It brings us
beauty beyond belief, replenishes our
lakes and water tables, makes it
possible for our September wild flower
show that comes after a good season of
rain and washes nature clean and allows
the wild creatures to reproduce and
continue life... Yes, it's not at all
pleasant to have to drive in it and it
makes for bad hair days and gloomy skies
off and on during the day and yes it is
humid when the sun peaks through but I
can live with those things... Why do
people miss the beauty? I have found out
that most of it comes from the fact they
are too busy working to take the time to
see and enjoy it... Having a JOB tends
to do that more than those who are
independent and work for themselves...
Think about it!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
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======================
MOTIVATIONAL
THOUGHT
======================
"When you make a
mistake, don't look back at it long.
Take the reason of the thing into your
mind and then look forward. Mistakes are
lessons of wisdom. The past cannot be
changed. The future is yet in your
power. "
~ Hugh White
=====================
SHOWCASE
TODAY
=====================
==========================
BUSINESS TIP
==========================
Self-Appointed
Guardians
To help combat unsolicited commercial
email (UCE), many ISP's (Internet
Service Providers) are installing
content filters which automatically
relegates anything "they think" is spam
to trash, and the message never gets
delivered to the intended recipient -
you.
Sounds good on the surface, but the
problem is that there is no personal
judgment at the level of the ISP to
determine if a note is spam or not. They
have installed content filters that
"dump" any email that happens to match
the keywords they have installed. How
dare they determine what I should
receive or not receive. Because a word
in the note (or the length of the note)
met their reject parameters, they will
not deliver it? This is wrong!
Shame on them! I don't know about you,
but I don't want my ISP acting like "big
brother" on my behalf, and determining
what I should read and what I
shouldn't.
If you suddenly don't receive what you
have been receiving in the past that you
do want, contact your ISP to see if they
are using content filters and tell them
to "cease and desist".
I do agree that spam is not only a
nuisance, but is a daily problem that
takes my time to sort through and get
rid of the "junk" I didn't ask for, and
don't want to get. But let me make that
determination. I can set up filters that
automatically delete email I don't wish
to get myself. I don't need, nor do I
want someone else making that decision
on my behalf.
It has been reported to me that some
ISPs are blocking newsletters that
people have asked to receive. Some
investigation turned up that certain
words were on their "banned" list and
they appeared in the newsletter. Each
one of our publications for example,
includes a medical column by a prominent
Doctor. Will there be words in that
column that match the filters these
"self appointed guardians of email" have
installed - Sure. Will the newsletters
exceed some magical length they have
determined to be spam - Right again. Is
this spam - No!
How about an email constructed in an
HTML format? Some ISPs automatically
delete anything without text in the body
of the email - wrong. Others will delete
something sent out as bulk mail where
the "To" address is different from the
actual address of the person receiving
it. Most newsletters with a large
circulation don't have the time to
personally address each one, and use
bulk mail instead, and the addresses are
going to be different.
The "Can Spam Act" is a failure. We
still receive email with false header
information. I received an ad the other
day for a mortgage supposedly sent by me
to me - sure. Deceptive subject lines
abound and most have no opt-out method.
The message should also contain clear
and conspicuous notice that the message
is an advertisement or solicitation, and
it also must include their valid
physical postal address.
Why is it a failure - why not ask your
elected representatives. Some suggest
that the domains of the spam houses are
blocked. Get real! Domains are a dime a
dozen. If one gets blocked they simply
use another.
The early days of the Internet, which
were the sole property of the
academicians where spam was anathema,
are over. The Internet is ideally suited
to support e-commerce, which it does
very well. Online advertising is now a
way of life.
Now - don't feel I am supporting spam
but for goodness sake, I don't want
someone else monitoring my email and
determining what I should read or not
read. I was in Florida this Spring and
the only ISP I had available was AOL.
Now I don't use AOL on a regular basis
and was trying to send email through
their server using my own email
software. It was being intercepted and
blocked and I was never notified that it
wasn't sent.
How many legitimate emails do we have to
"not get" because others are making that
decision for us. How many requests for
information should get "blown away"
because the reply violated some ISP's
spam filters. My feeling is that they
should get over it, and not be the
self-appointed guardians of my inbox.
-----
Did you know that subscribers to Bob
Osgoodby's Free Ezine the "Tip of the
Day" get a Free Ad for their Business at
his Web Site? Great Business and
Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an
ad are in the Newsletter. Subscribe at:
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===========================
BUSINESS COACH
OF THE DAY
===========================
Guerrilla
Marketing in Action
© 2005 Al
Lautenslager
Guerrilla Marketing is using
time, energy and imagination to
market a product, business or
person without spending massive
amounts of hard earned profit
dollars. It also has been
defined as non-traditional
marketing, something unusual,
unexpected and designed to be
noticed. Of course all marketing
is designed to be notice. Its
just that some isn't, believe it
or not.
There are many examples over
time that have passed the
guerrilla test. I will save
those for another speech,
article or book. For now I would
like to share examples of
Guerrilla Marketing in Action. I
have actually seen these in just
the past few months. Someone out
there is using a whole lot of
imagination and not spending
gobs of money to market. Here we
go with some examples of
non-traditional marketing
observed; odd places for media;
unexpected messages:
Restaurant Pager
No doubt, you have been in
restaurants where you have
waited for a table to become
available. In many restaurants
they give you the big half-frisbee
sized pager that blinks
incessantly when your number is
called. No longer are these
plain blinking pagers. In the
center is a full color graphic
either advertising the
restaurants drink special or the
retail location adjacent to the
restaurant; certainly unusual
and probably noticed most of the
time.
Gas Pump Handles
Pump gas and you have to look at
the handle to secure it in the
tank opening and then to execute
the gas pumping process. Some
genius squared off the top of
the back of the handle, (the
part you look at) and made a
space for a 2" x 2"
advertisement. Ice for 99 cents,
Candy Bars two for one, Car Wash
Specials, etc. are all
advertised to get that gas
pumping consumer to think of one
more item to buy than gas.
Java Jacket
Grab a Starbucks and undoubtedly
your next stop is the breath
mint aisle in your local
convenient store. Oh what to
buy? Alas, the brand is
suggested to you, at the exact
right time, right there on the
java jacket, the corrugated
sleeve around your coffee cup to
keep you from burning your hand.
I recently had this thought and
I looked at the jacket only to
see the brand name, Eclipse,
advertising their newest gum
flavor. Guess what I bought
next? In marketing we always
talk about putting your message
where your target market is.
This is the epitome of that.
Plastic Room Key
Most hotels have gone to the
credit card like plastic room
key that slides in the activator
right on the door handle. I was
traveling the other day and was
craving a Domino's pizza. Being
out of town and not having a
clue as to the phone number, I
wondered? I looked down at my
room key and Domino's had
purchased the advertising space
on the room key complete with a
phone number. Guess who I
called? Thanks room key.
Escalator Step
I haven't seen this done but I
have often thought it would make
great advertising space: the
front side of an up-escalator
step. As you ride up, you come
eye level with a step about 3 or
4 ahead of you. What a great
place to put an advertisement.
What a great place to charge for
advertising. Lots of exposure
and right where your target
market is if you are in the
retail business or service
business in a retail location.
Let me know if you see this in
action. Send me a picture of it
and I will send you a free copy
of Guerrilla Marketing in 30
Days.
Get a free 7 step PR plan by
sending a blank email to prplan@market-for-profits.com
or get a report on how to
instantly add 50 people to your
network by going to
http://www.market-for-profits.com
.
Buy Guerrilla Marketing in 30
Days at
http://www.market-for-profits.com
where you can also get two free
chapters.
Al also is a professional
speaker for your group, company,
association or conference.
*** Al Lautenslager is a
speaker, author, business owner,
consultant, a certified
guerrilla marketing coach who
helps businesses and
professionals increase their
revenue through focused
marketing and an increased
client base. He is the
bestselling co-author of
Guerrilla Marketing in 30 Days
and a featured business coach
for entrepreneur.com. He can be
contacted at al@market-for-profits.com
or through his website,
http://www.market-for-profits.com.
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