Lena Sanchez
Editor & Publisher
E-books To Build Your Online Business
Faster
Turn
Words Into Traffic
The Secret to
Non-Stop, FREE
Targeted Traffic!
7DayeBook
"How to Write and Publish your own eBook... in as little
as 7 Days"
eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your
Own eBook - (Whether You Wrote It Or Not!)
Lazy
Man's
Guide
"How to Work Less... get Paid More... and have tons more
Fun with your online business!"
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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday August 9, 2007
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Building a home business with mentors
that have already been there and is doing it...
Watch For A Natural Environmental Facts
Health edition on Sun., Wed, Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
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your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Here is some more great information from our success coaches
to use or not. Education is the key to a successful business.
I'm not talking about college but true success information from
those who have succeeded and are willing to pass on their
knowledge. That's what this ezine is all about, helping people
succeed... Use that
which will prosper you!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Finish each day
and be done with it. You have done what you could; some
blunders and absurdities have crept in; forget them as soon
as you can. Tomorrow is a new day; you shall begin it
serenely and with too high a spirit to be encumbered with
your old nonsense."
~ Ralph Waldo Emerson
====================
SHOWCASE
SPOTLIGHT
=====================
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PAID WEEK/MONTH
SPOTLIGHTS
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GET THE EDGE ON
YOUR OPPONENTS WITH OPTIMUM BRAIN POWER!
Unless your Brain Functioning is at it
best you lose! Your Business Will Suffer. CHANGE THAT! Get
the Assurance with proper daily supplements!
Click her for Information
==========================
BUSINESS TIP
==========================
FYI HotMail Slowing Down Business!
A Lot of my advertisers use hotmail so think
this should be valuable to know! On the other hand most
of us have to send email to hotmail boxes and this
affects that part of our business!
HotMail is disabling URLs in emails. That means that if
you have a Hotmail account, you won't be able to click
on any links in emails you receive. If you want to
follow them, you'll have to go to the effort of copying
and pasting the links into a browser. Copy and Paste
will be commonplace with HotMail users and we all know
most people are too lazy to copy and paste so business
can suffer because of it!
Coupled with that bit of news; Hotmail and MSN are also
setting to block a whole lot more emails than ever
before and since they are already one of the worst for
getting through might make sense to use something like
Eudora or other email programs. It seems that these two,
specifically, will treat any domain from which emails
come from as suspect, and will block emails from it, if
they don't have prior experience of them.
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
before the normal buyer will take advantage of your offer...GET THAT ADVANTAGE HERE!
Spotlight your product or service for $15
Choose #1 up to 400 words for 1 day
or #2 Ad spot 5-days
Pay and publish info
Click
Here
===========================
BUSINESS COACH OF THE DAY
===========================
Timeless Marketing Truth:
When Headlines Really Draw, Who Needs Pictures?
By Robert Greenshields
"A great title is a work of genius," said E. Haldeman-Julius
in the 1920s.
Haldeman-Julius sold 200 million (really) of his "Little Blue
Books." His headlines were his product, because he sold his
books by the title. About halfway through his brilliant
marketing career he wrote a book called "The First Hundred
Million," in which he shared some of his secrets?
EHJ had a system. If a title didn't sell over 10,000 copies in
a year, it was sent to a place in his office called "The
Hospital" to be given a new title. And if the new title bombed,
then it went into "The Morgue." As an example, "Art of
Controversy" didn't meet his 10,000 copy quota. The title was
changed to: "How to Argue Logically" and sales soared to 30,000
copies. He changed nothing about the book?just the title.
Haldeman-Julius discovered that certain words could increase the
sales of almost any book. In 1925 "Patent Medicine" sold a
measly 3,000 copies. Haldeman-Julius changed the title to: "The
Truth About Patent Medicine" and sales rose to a respectable
10,000 copies.
EHJ found that the words "The Truth About" had some sort of
magic. But far and away the best was "How To." "How to
Psycho-analyze Yourself" out-sold "Psycho-analysis Explained"
and "How I Psycho-analyzed Myself" almost four times over. He
found that the words: Life; Love; Sexy; Romance;
Self-improvement; and Entertainment also worked well in titles.
Small changes in his titles resulted in massive differences in
sales.
Has the crafting of learning-laden and benefit-promising
headlines gone out of style? Gary Halbert was a copywriting
legend of recent times in the way that EHJ was in the `20s.
Here's what he said: "Go read a copy of `The First Hundred
Million.' It is where I learned my magic words? the ones that
make copy SIZZLE and my headlines impossible to ignore."
In the "Information Age," facts drive the internet. Think that's
new? Good old EHJ found that "The Facts You Should Know About?"
was a massive hit again and again. The more things change, the
more they stay the same. Yet so many advertisers run any
headline at all, or no headline at all, because their creators
think it's trendy or clever. Seldom will such an ad succeed.
Arguably, the most famous headline of all time was written by
John Caples: "They Laughed When I Sat Down at The Piano?but
When I Started to Play...." This ad was written for the U.S.
School of Music and people are still copying it today. Caples
was a past master of the headline that promised both learning
and benefit?and of copy (and products) that delivered them.
Maxwell Sackheim was a great ad writer from E. Haldeman-Julius's
era. His most famous headline was "Do You Make These Mistakes in
English?" You may well have seen that classic headline before,
but you almost surely don't know that the first draft was "Are
You Afraid of Making Mistakes in English?" See how one word
changed the product from boring to exciting?"these." That one
demonstrative pronoun promised specific information and real
benefits.
Pardon a somewhat personal question: What Mistakes Do You Make
in English With Your Headlines?
About The Author: Robert Greenshields is a marketing success
coach who helps business owners and independent professionals
who are frustrated that they're working too many hours for too
little reward. Sign up for his free tips on earning more and
working less at
http://www.MindPowerMarketing.com
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. Since the editor
nor publisher is not associated with the following
advertisers we suggest that you exercise due diligence!
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