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Published Tuesday &
Thursday with an occasional Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Tuesday August 10, 2004
````````````````````````````````````````````````````
Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
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subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Greetings New and Old Subscribers and thank you for
subscribing.
I do hope your weekend was good and
the week started another great business
week for you!
As some areas of the world school
began yesterday so if you are going out
on the road PLEASE WATCH FOR THOSE
LITTLE PEOPLE to dart in front of you.
Excitement is high for them this week
and they do not think
before running to meet their school
friends and that run may be in front of you.
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Wishing you a wealth and health building
day!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it is
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Life is either a daring adventure or
nothing. Security does not exist in
nature, nor do the children of men as a
whole experience it. Avoiding danger is
no safer in the long run than exposure."
~ Helen Keller
====================
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==========================
BUSINESS TIP
==========================
Create a Subject Line
Swap File
©
2004 Charlie Page
You are probably aware that email
marketing is the most powerful form of
marketing online today. Even in 2004, as
we debate new ways to stop the bad guys
and ensure that we know who the email
comes from, every top marketer uses
email to deliver their message because
it is simply the most effective method
available on the Net.
I know that you know that email
marketing works, and is stronger than
ever. After all, you are reading this
email! ;)
What you might not know is how much
impact the subject line of your email
has on the effectiveness of your
message.
After all, you can go to great effort to
write a compelling message, paying
careful attention to all the nuances of
paragraph length, just the right word
here or there, and more. But if your
message is never opened all of that work
is wasted!
So let's look at how you can get more of
your email messages opened and read.
The key element here is the subject
line. Almost everyone gets too much
email or uses filters to reduce the
amount they receive. And almost everyone
is busy, with too little time to do what
he or she wants to do online.
This has created a generation of
scanners. We scan 100 or 200 emails,
looking for the ones that are worthy of
our time, in about 5 minutes time.
And that's why YOUR subject line MUST
shine if you want to compete and win.
The subject line is your headline. We
often hear copywriters say that the
right headline can "increase sales up to
800%". While that's probably a bit hyped
up, the right headline can have a huge
impact on sales. And so can the right
subject line have a huge impact on your
email open rate.
Rather that reinvent the wheel, we can
create a subject line swap file for use
anytime we need it. Here's how to do it
in three easy steps.
NOTE: A "swap file" is just a way
to say a document that contains bits of
copy that you will use later on. Many
writers use swap files for headlines,
the closing section of a web page and
more.
1. Choose what to put in your swap file.
Look for headlines that appeal to you.
If something appeals to you, the chances
are it will appeal to others as well.
These are the messages to keep.
Look for email that gets filtered into
your "junk" folder. You must avoid these
like the plague! These emails are the
ones not getting opened now. Don't let
yours become a victim of the filters
too.
2. Separate these emails into a special
folder.
No need to clog up you inbox with these
messages, so either copy them and put
them in a text document or create a
special folder just for them. Creating a
special folder is better since you will
be able to sort them by sender or
subject, which is the next step.
3. Group them by type of product or
sender.
The key here is to look first for who
sent the message. If it's someone you
know is successful online, like Shawn
Casey or Yanik Silver, pay close
attention to the subject line. I can
promise you that they did. These are
often the best subject lines from which
to draw your inspiration.
Next, you want to read each message to
see what it's about. Then group the
messages by the type of product being
promoted. Information products are
promoted differently that Network
Marketing which is different from real
estate. By grouping the messages you
have a mini-swap file by the type of
product you are promoting.
4. Pay special attention to repeating
ideas or subject lines
These are often the messages that have
stood the test of time. I have about
five messages in my swap file from 2001.
I still get these messages today and can
assure you that they would not still be
sent if they did not work.
Now that you have created your swap
file, it's time to do some marketing.
Pick your top selling product (or the
one you want to sell) and find a subject
line where the message is for a similar
product. Then rework that subject line
until it retains the same meaning but is
your own.
Of course, never use a subject line as
you find it. The point here is not to
steal someone's work, but use that work
as inspiration for your own work.
Now sent out a selling message using
your new subject line and see how it
goes. If it's successful, copy it to a
permanent file to be used again. If not,
go on to the next or refine it and try
again.
By always staying truthful in your
subject lines, using proven concepts
found in your subject line swap file,
and being consistent in your efforts,
you will see an increase in the
profitability of your email marketing.
And that's a very good thing indeed. ;)
***Charlie Page is a copywriter who owns
the Directory of Ezines and the new
Directory of Marketing. Discover
marketing techniques that work in the
real world and get Charlie's series "A
Dozen Ways To Succeed Online" at
http://www.directoryofmarketing.com
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===========================
BUSINESS COACH
OF THE DAY
===========================
5 Tips To Create A Kick-Butt
Mini-Course That Pulls In Thousands of
Rabid Subscribers... in a Flash!
©
Jim Edwards - All Rights Reserved
One of the fastest ways to develop,
build, and grow your own list of
subscribers is to develop a "mini"
course with an incredibly compelling
promise.
I have personally used "mini" courses to
build lists of several thousand
subscribers in as little as a week.
A "mini" course is simply a series of
e-mail's where you teach people a
specific skill, set of skills, or reveal
other information they really want to
know.
In the process of providing this
focused, valuable information, you prove
to your subscribers that you are THE
expert in a particular area - and, you
also encourage people to pay you to get
even BETTER information from ebooks and
information products you've either
written or recommend.
An example of a "mini" course offer I've
used with great
success is the free mini course at
www.7dayebook.com that appears in
the exit pop up window when you leave
the site. The promise of this "mini"
course is strong and compelling. Here's
what it says...
FREE eBook Mini-Course
"How to Write and Profit from
your own eBook...
while you're still young enough
to enjoy it!"
All the registration page asks for is
first name and email address... and this
mini-course has generated thousands of
subscribers!
So here's the basic formula in a
nutshell:
Strong promise+ low risk+ high perceived
reward=Subscribers
Now, if you'd like to build your own
list of rabid subscribers, here are 5
sure-fire tips for creating a
mini-course that truly kicks butt!
Tip #1 - The Promise
If you want to launch a successful
mini-course, target an audience with a
specific need and then make them the
biggest possible promise you can deliver
on.
People are pressed for time and rarely
see as much value in something they get
for free as opposed to something they
pay a lot of money for.
Add to this the fact that the Internet
gets more and more crowded everyday and
you can see that the best offers are the
ones that grab people's attention by
making a benefit-driven promise they
can't resist.
Even though you offer your mini-course
for free, you still must SELL people on
WHY they should pay you with their time
and attention.
Example: If you want to do a mini-course
on real estate investing, look for the
biggest and best promise you can make
for people.
Let's look at these various promises for
identical mini-course content:
Good: How to make a fortune in
foreclosures.
Better: How to find and buy a profitable
foreclosure within
2 weeks.
Best: How to find and buy a profitable
foreclosure property in your area within
2 weeks - using none of your own money!
** The promise you make has everything
to do with whether or not people sign
up. IMPORTANT: After they sign up, make
sure you deliver on the promise.
Tip #2 - Don't reinvent the wheel
Look for existing content - your own or
other people's - you can adapt directly
or indirectly into the mini-course.
Hey, I understand you're busy... I'm
busy too!
Why would you want to spend 2 days
coming up with all the content for your
mini-course if you already have past
information you can adapt!?
If you don't have any existing material,
then find someone else who has written
an article and use that for part of your
mini-course - with their permission of
course.
You'd be surprised at all the pieces of
the puzzle that are out there
independently which you could combine
into a great mini-course without nearly
the mountain of effort you might expect.
Tip #3 - Give yourself lots of chances
to make money
One way to build more value into your
mini-course and make sure people hang
onto your messages instead of deleting
them is to put lots of quality links
into your mini-course.
This allows people to get additional
information on specific aspects of the
mini-course.
Some of those links can be to free
resources, others to resources where you
earn an affiliate commission, and still
others to your own products and
services.
The more links you have that actually
contribute to your students learning the
subject of your mini-course and
fulfilling the promise you made to get
them to sign up, the better your chances
of them clicking those links.
If you create lessons people save for
future reference because they have great
links in them, you'll make more money!
For an example look no further than your
"in-box"! Almost everybody has email
messages they've saved from other eople
because they contain links to sites you
want to use now or access in the future.
Tip #4 - Build anticipation for the next
message
If you're going to take the time to put
together the mini-course, wouldn't it be
great of the majority of people who
subscribed actually read your messages!?
If you want to launch a successful
mini-course, you've got to rise ABOVE
the noise of all the other email
messages people receive every single
day.
One way to do this is to always end each
lesson with a small "ad" or excitement
builder for the next message. You do
this by really playing up a big benefit
they'll receive as a result of reading
the next message you promise to send
them.
Here's an example:
"The next and final installment in this
mini-course will give you five tips for
how to get 10,000 visitors to your
website without spending a dime on
pay-per-click traffic! So stay tuned for
the next lesson in 2 days..."
It's a simple, yet very powerful way to
build anticipation for the next message
into EVERY message you send.
This simple step helps make them look
forward to the next message so it gets
read... not trashed!
Tip #5 - Tell them what they don't know!
If you're using the mini-course to
promote a product that covers a much
"bigger picture" of the topic as a
whole, constantly remind people that the
mini-course is just a "tiny piece" of
the whole product.
Remind them of what else they need to
know and tell them if they buy the
product then they'll get this benefit,
and that benefit, and even more specific
information.
Remember, you didn't publish this
mini-course to practice your typing
skills! You are in this to make money,
to get subscribers, and to make sales!
Once you deliver quality content that
gives people a real
taste of what's in store when they
actually purchase, then
it's time to close the sale... you
deserve it!
Affiliate details are available here:
http://www.ebookfire.com
If you do use the material please send
us a note so we can take a look. Thanks.
©
Guaranteed Response Marketing, LLC
P.O. Box 878
Lightfoot, VA 23188
(757) 715-2157
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