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"Your Home Business Coach Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday August 18, 2005
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Warning
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber. You will notice some small format
changes today so look closely!
I am too exhausted to chatter today.
Got the last canner of green beans off the stove at 11:30
last night and have to do spiced green beans today so in between
calls emails and canning I'm exhausted... That routine will
continue today so I don't see a rest for at least 24 more
hours. My husband's garden and I are in conflict with time,
mother nature just doesn't give me those veggies when I want
them... Have a good day!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Have a wealth building day while keeping healthy!
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Take Time"
Take time to work, it is the price of success.
Take time to think, it is the source of power.
Take time to play, it is the secret of perpetual youth.
Take time to read, it is the foundation of wisdom.
Take time to be friendly, it is the road to happiness.
Take time to dream, it is hitching your wagon to a star.
Take time to love and be loved, it is the privilege of the gods.
Take time to look around, it is too short a day to be selfish.
Take time to laugh, it is the music of the soul.
====================
SHOWCASE
SPOTLIGHT
=====================
HIDDEN DANGERS
IN YOUR MORNING SHOWER, CUP OF COFFEE/TEA
You wouldn't knowingly bathe in toxins every morning...or set out to
ravage your lungs and sinuses, irritate your allergies, aggravate your skin, or...perhaps most horrifying of all...
Willingly increase your risk of cancer... would you Knowingly take another person's medication? Are You sure about that?
Read
Waterways
Click below to find out how to purify your water of toxins, chlorine
and dangerous chlorine by-products that are putting your
health at risk.
See
What I Use and Recommend With 3-phases - One more than most
$============================$
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$============================$
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==========================
BUSINESS TIP
==========================
How MSN and Yahoo Sells Your Traffic
©
Nicholas Dixon
Yes, it really happens. Now you might find it hard to believe
but you will understand after I explain.
Prior to late 2004, Google undisputedly ruled the search engine
world. During the second half of the year things took a dramatic
turn when Yahoo and MSN decided to challenge the Big G for some
of their lucrative market share.
Search engines are a big source of revenue especially when it
comes to advertising and for many this is their bread and
butter. With the emerging prominence of both Yahoo and MSN,
advertisers have more channels through which to advertise their
goods and services.
What marks Google apart from it's two big rivals in this area is
the way they display their ads. They deliver their ads through a
system called Adwords which is unobtrusive to viewers. The ads
are placed to the right to clearly distinguish them from the
search results. Occasionally they will place ads above the SERPS.
Overture is the company which handles the placement of ads for
both Yahoo and MSN. Now if you should search for a popular
keyword in either of them, you will notice that the ads are
above the results, to your right and at the bottom of the page
just above the Next button. This is where it gets interesting.
Having the privilege of working in a public computer lab, I
decided to run some experiments. When customers came in and
requested information on various topics I instructed them to use
Yahoo or MSN for their search enquiries. The first one looked
for "bridal gowns" and another looked for "tourism in Jamaica".
In both cases they click on the first available information
which of course is the relevant ads displayed.
I continued my experiment for a week and came to a decisive
conclusion. Some search engines are selling our traffic right
under our noses! The only time I observed the top ranking
websites getting regular click through was when the keywords are
not that competitive to involve ad placement.
This leads me to question the quality of traffic one receives
from Yahoo and MSN. For every visitor you receive what is the
ratio for that which you lose to a sponsored result? And what is
the use of optimizing your website for them?
Now mind you, I enjoy a few good rankings on both Yahoo and MSN
but they are for keywords that are not that too competitive. For
these I enjoy consistent traffic flow but I think that the
quality is something to take another look at.
I didn't write this to bash these guys on how they choose to do
their business particularly how they choose to place their ads.
My aim is to point out to you that while you may enjoy a top ten
result on Yahoo and MSN, chances are you are not getting the
amount of visitors you should and could receive.
© Oceanroc Web Publishing
Article writing tips, techniques and strategies are available at
http://WWW.Oceanroc.blogspot.com Receive free article
resources by sending a blank email to
SubmityourArticles@Getresponse.com
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===========================
BUSINESS COACH OF THE DAY
===========================
How To Market Your Business When You're
Broke
By Peter Geisheker
A question that keeps countless small business owners awake
at night is how do I attract customers and grow my business
when I have little or no money for marketing?
Small business marketing expert, Peter Geisheker of The
Geisheker Group, Inc., solves this marketing problem for
small business owners by teaching them how to use low cost
"Guerrilla Marketing" strategies to grow their business.
Peter Geisheker's Top 5 most effective low cost marketing
strategies are as follows:
1. Create a revenue sharing partnership with a business that
sells a non-competing product to your target market. The way
to structure this partnership is that your partner includes
information about your product or service in their marketing
materials and in exchange you give them a commission on each
sale.
2. Join a local and/or national barter exchange network and
trade your products or services for advertising services
such as radio or print advertising. For more information, go
to
http://www.bni.com
3. Write and distribute a news release telling the media
about your business news. You can announce a new product or
service, a unique way of doing business, a company
anniversary, new employees you have hired, a new office
location, etc.
4. If you have a website, you can inexpensively drive very
targeted customers to your website using the Google Adwords
pay per click search engine marketing service. Depending on
the keywords you choose, this service can cost as little as
five cents to send a prospective buyer to your website. This
marketing tool works wonders when you have a well written
sales message on your website. For more information, go to
https://adwords.google.com
5. Create step-by-step sales scripts to help you and your
sales force make powerful presentations and close more
sales. Create several responses to each objection you
routinely hear from prospective customers and memorize those
responses. The more confident you sound when talking to
prospective customers, the more those customers will trust
you and have faith in your ability to help them. You must
also create and memorize several closes so when you are
talking to a client, you know how to confidently ask for the
sale.
About The Author: Peter Geisheker is the President and CEO
of The Geisheker Group, Inc., a marketing firm that
specializes in developing powerful marketing programs to
help businesses attract new customers and increase sales.
For more information, please visit
http://www.geisheker.com or call (920) 884-9041.
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##################################
Change
Your Life Information Found Below!
##################################
======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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We have accepted all advertisements in good
faith, but the advertisers
are completely responsible for the content and accuracy of their
advertisements. We do not give any warranties and accept no
responsibility.
The editor and publisher suggest that you exercise due
diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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928-636-9425
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