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"Alone we can do so little; together we can do so much."

~ Helen Keller

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SPOTLIGHT OF THE DAY (top ad)
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BUSINESS TIP
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About Us-Use this section of your website to boost your sales!
By Donald Nelson , Copyright, 2004


Many websites have an "About Us" page. However, when you click on the "about us" button and reach some of these pages, often you do not learn much about who is behind the website. This is a pity, for you, but it is also a loss for the person who owns the website, for he/she has missed a chance to convince you why you should do business with his/her.

If you have a website which is trying to convince your viewers to buy goods or services from you, here are some ways to use the "about us" section to back up and support your sales message.


1. Put your photo on the page.  No one likes to deal with a faceless person. How would you feel if you went into a store and the sales people were hidden in shadows or had masks over their faces? You most certainly would find it odd. Similarly, when someone comes to your website and clicks on the "about us" button she wants to find out who she is dealing with.

One of the best things you can do to answer this desire is to put your photograph or some of your staff photographs on this page. This immediately let's your potential customer know that she is dealing with "real" people.

2. Explain your special features  and why your visitor should do business with you. The Internet is crammed with websites selling almost the same goods and services, and in the case of affiliate sites, exactly the same products. Why should someone do business with you and not your competitor?

Suppose you have a site selling DVD rental plans. On your "About Us" page you could explain your passion, interest and knowledge of films and  show how you have used this zeal to build a unique website.  This information could make you stand out from the many other sites offering the same rental plans.

3. Don't try to be what you are not. Anyone can build a slickly-designed corporate looking website and pretend that they have a huge organization, when in reality they are a home-based business working from one computer in their living room.  

If you are a small business, don't hide it. Often it works to your advantage because many people prefer to deal with one person  or a few persons with whom they feel they will be able to communicate easily.

On the other hand, if you have a well-organized corporate structure, use the about us page to give some background on your set-up and to show how this organization serves the needs of its clients.

5. Give as much information as you can.  Trust is one of the most important factors in successful selling on the Internet. You are asking your customers to take a leap of faith and send money to you, a complete stranger. Make it easier for them to do so by providing accurate information, contact details and anything else that will give people confidence in you.    

So, take a look at your website's About Us section, and see if you can provide the kind of information that will improve  your website's ability to build trust and convert your visitors into buyers.

***Donald Nelson is a web developer, editor and social worker. He has been working on the Internet since 1995, and is currently the director of A1-Optimization ( http://www.a1-optimization.com  ), a firm providing low cost search engine optimization, submission, website copywriting and web promotion services.

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BUSINESS COACH OF THE DAY
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GETTING THE BEST FROM THOSE YOU LEAD

A teacher was sitting at her desk grading papers when her first grade class came back from lunch. One of her students informed her, "Robert has to go to the principal's office."

"I wonder why?" the teacher mused.

"Because he's a following person," the child replied.

"A what?" the teacher asked.

"It came over the loudspeaker: 'The following persons are to go to the office.'"

Some people are "leading people" and some are "following people." And actually, we are each followers and leaders at various times. But if you are ever in a leadership position, this advice from college football coaching legend "Bear" Bryant about how to get the best from those you're leading can be useful.

"I'm just a plow hand in Arkansas," Bear said, "but I have learned how to hold a team together. How to lift some men up, how to calm down others, until finally they've got one heartbeat together, a team. There are just three things I'd ever say: 'If anything goes bad, I did it. If anything goes semi-good, then we did it. If anything goes real good, then you did it.' That's all it takes to get people to win football games for you."

I suspect that's all it takes to get people to be effective in any
situation. For leaders are only as good as those who follow them, and followers are at their best when leaders are quick to give credit for successes.

British classical scholar Benjamin Jowett put it like this: "The way to get things done is not to mind who gets the credit for doing them." That's especially good to know when you're a "leading person."

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Steve Goodier Publisher@LifeSupportSystem.com  is a professional speaker, consultant and author of numerous books. Visit his site for more information, or to sign up for his FREE newsletter of Life, Love and Laughter at http://LifeSupportSystem.com .

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