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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday August 23, 2007
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Free Information on building a home business with mentors
that have already been there and is doing it...
Watch For A Natural Environmental Facts
Health edition on Sun., Wed, Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
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third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow
your Home
Business and educate you to Healthy Alternative lifestyle
and treating! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Are you geared up for your Holiday marketing? If you have
not started it you stand to lose money in sales... Too early you
say! Costco is already stocked with their Christmas products.
Why? Because they know it's time to start and have been
successful with early sales for years! Holiday marketing should
be gearing up for Sept.1! September is just around the corner,
when your marketing should go out to garner your share of the
holiday market, so be prepared! Being prepared before and
beyond is today's theme!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
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Here
======================
MOTIVATIONAL THOUGHT
======================
"Most
people never run far enough on their first wind to find out
if they've got a second. Give your dreams all you've got
and you'll be amazed at the energy that comes out of you."
~ William James, psychologist
====================
SHOWCASE
SPOTLIGHT
=====================
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==========================
BUSINESS TIP
==========================
Timeless Marketing Truth: How To Add
Character To Your Marketing And Bring Your Message Alive
By Robert Greenshields
Making a character out of the advertiser brings the
message alive. Maxwell Sackheim is most famous for
inventing the Book-of-the-Month Club. But before that,
he invented some dramatic, and dramatically successful,
advertising.
One of his patented techniques was to make a character
out of the advertiser, writing ads as if the clients
themselves were actually talking. One Sackheim client
was Frank E. Davis, "The Gloucester Fisherman". This is
how Sackheim wrote for him:
"There is no use trying. I've tried and tried to tell
people about my fish, but I wasn't rigged out to be an
ad writer and I can't do it. I can close-haul a sail
with the best of them. I know how to pick out the best
fish of the catch... But I'll never learn the knack of
writing an ad that will tell people why my kind of
fish-fresh caught, with the deep sea tang still in it-is
lots better than the ordinary store kind.
"At least you can taste the difference. So you won't
mind, will you, if I ship some of my fish direct to your
home? It won't cost you anything unless you feel like
keeping it. All I ask is that you try some of my fish at
my expense and judge for yourself whether it isn't
exactly what you have always wanted."
This copy sold tens of thousands of tubs of fish right
across the country. The authentic character of the
Gloucester Fisherman brought life, and customers, to the
product.
You're thinking, "Great then, but now? Come on." Maybe
you've heard of a couple multi-millionaires named Harry
and David? Ever wonder how they got started? Years after
Sackheim, a copywriter called G. Lynn Sumner wrote an ad
for a pair of pear growers. The ad set off with the
headline: "Imagine Harry and Me Advertising Our Pears in
Fortune!"
Here's a snippet of Sumner's copy: "Out here on the
ranch we don't pretend to know much about advertising,
and maybe we're foolish spending the price of a tractor
for this space; but my brother and I got an idea the
other night, and we believe you folks who read Fortune
are the kind of folks who'd like to know about it. So
here's our story..."
Years later again, in the `70s, Frank Schulz took a Joe
Sugarman seminar. Joe suggested the character formula.
Frank wrote a headline: "A Fluke of Nature." He told of
the accidental invention of the "ruby red" grapefruit,
and about how picky they are in picking the fruit. The
rest is marketing history.
One variation on the character gambit is the open
letter. Norman Cousins resigned from The Saturday Review
to launch his own World Review Magazine. Showing one
heck of a lot of character, he put up $15,711 for three
insertions in The New York Times. They were headed, "An
Open Letter to the Readers of The New York Times." He
told them what was wrong with the journalism of the day
and what they'd get from the World Review. That first
round of advertising netted Cousins $54,923.00 in
subscriptions.
Every viable enterprise has a character behind it
somewhere. When you find it, then you know what's unique
about the company-and that's at least halfway to great
advertising!
About The Author: Robert Greenshields is a marketing
success coach who helps business owners and independent
professionals who are frustrated that they're working
too many hours for too little reward. Sign up for his
free tips on earning more and working less at
http://www.MindPowerMarketing.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Holiday Spirit
With the coming of the holidays, many home
based entrepreneurs are getting caught up in the spirit of the
season. Instead of approaching their business with the same
vigor and vitality as usual, they have dropped their guard a bit
and think they can coast through the end of the year. They might
figure they've got to buy presents for family and friends, and
funds will be a little short. After all they reason, everyone is
doing this and December will be slow anyway.
Nothing could be further from the truth. Now is the time to
double, and maybe even redouble your efforts! The people who
feel they can renew their advertising efforts in January will
miss this boat.
Your plan at this point should be to aggressively advertise your
business. Think about it. Many people will be short of funds, or
overextended due to the holiday gifting, and won't be standing
in line during the next few weeks to take advantage of your
opportunity. But, we all know it takes between 5 and 7 exposures
to get someone's attention. While the ads may not pay big
dividends in December, you will be reinforcing your branding
with your potential clients.
Take a lesson from the "brick and mortar" establishments. They
will be pounding us with their ads now more than ever, trying to
get their share of our holiday shopping dollars. And they will
continue this until well in January realizing that some people
have more expendable income after the holidays than before.
But, how about all those people getting first time computers?
Don't forget that the Internet doesn't take a holiday. There
are thousands of prospects going online everyday. If you relax
now, you may be missing those prospects that you might otherwise
get.
If you are in an affiliate program or in multi-level marketing,
now is the ideal time to make yourself known. Many of these
programs allow participation with little or no up front
expenditure. If yours is one, feature this in your ads.
The design of your ads is critical at this time of the year. The
question you should pose is not "can you afford it now, but can
you afford not to".
The concept of advertising is sometimes difficult for people to
understand, especially by those involved for the first time. The
most important time to advertise is when business is slow. The
pre-holiday season will be slow if you market an online
opportunity. Now, many people will not realize this and curtail
their activities. The smart ones will and increase their ad
expenditures. They will get the "lion's share" of the business
available.
Some people will receive money as a holiday gift, and now is the
time to get their attention. The winner of this race will be
the first person they think of when the funds become available.
The number of first time PC users increases everyday. New
two-way satellite services are emerging as a viable broadband
alternative to cable modem and DSL service. The satellite is
likely to appeal to consumers who want high-speed Internet
access, but who either face long waits trying to obtain cable
modem or DSL access, or live in a rural area where it is not
available.
If you are in business on the web, or planning to do so, now
just might be the time to take advantage of the lethargy that
others will face. While it "Tis the Season To Be Jolly", it is
not the time to slow down or discontinue your marketing efforts.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips ? Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
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nor publisher is not associated with the following
advertisers we suggest that you exercise due diligence!
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