Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday September 4
, 2007

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told this is an ezine, so call it what you will; newsletter or ezine?
Watch For A Natural Environmental Facts Health edition on Sun., Wed, Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow your Home Business and educate you to Healthy Alternative lifestyle and treating! Without health your business cannot grow!  Archives



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=> IN THIS ISSUE!
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<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising Options Click Here

As I work to get back to a normal life after my computer suddenly crashed and had family here for the 3-day holiday weekend so I find myself desperately wanting to get into a routine that I know will escape me for days to come. Yet I strive to get there and hope you will bear with me as the ezines will be erratic and emails will take longer to answer. Sadly there will be one or two email questions and requests that were lost in my computer crash and will never be answered so if you  are one of those please resend your question, remarks, or request. I shall be backing up with each change from this time on so that doesn't happen again... Thank goodness for Tolerance StressX master formulas calming herbs or who knows what this 70 year-old body might do?
Even though I am not striving to be a millionaire - it just doesn't hold interest for me this late in my life - I know some readers are and I thought passing on some interesting info on being mentally capable of becoming one might help reach that goal. Glean and do to get where you want to go.

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone. 
Lena


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MOTIVATIONAL THOUGHT
======================

 "It is not the critic who counts, not the man who points out where the strong man stumbled, or where the doer of deeds could have done better.  The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes up short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at best, knows in the end of the triumph of high achievement, and who, at worst, if he fails, at least fails while daring greatly; so that his place shall never be with those cold and timid souls who know neither victory or defeat."
 
~Theodore Roosevelt


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SHOWCASE SPOTLIGHT
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BUSINESS TIP
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Five Ways To Make Your Email Marketing Copy More Consistent
By Jennifer Perez


As an email marketer, you want your recipients to open your emails and immediately know that they came from you. Building this familiarity through your email copy truly encourages customer loyalty. But it also requires planning. You should use the same style and "voice" for every single campaign.

To keep your email marketing copy the same every time, follow these suggestions:

* Build your own style guide

Think of a style guide as a sort of reference book and bible  for your email marketing campaign copy. When you struggle over whether to use "percent" or "%", you can pop open this guide (or word file) and see exactly what you chose to be your ongoing style. This ever-growing tome should function as your "go-to" reference for each and every email marketing campaign.

* Seek out the most popular word spellings and uses

Do a simple search on Google to see which spelling of a word brings up the most links. For instance, if you're not sure whether to use the word "email" or "e-mail" in your campaigns, you'll find  that even though e-mail is the proper spelling, far more sites ? and people ? have adopted the word email. Don't forget to research industry terms as well. For example, through the years, we've gone from air hostess to stewardess to flight attendant. Investigate proper terminology for goods and services and use them in your email or newsletter copy.

* Create boilerplate copy and use it for each and every campaign

Things like your contact information, a description of what your business does, or a quickie version of your company's philosophy should all be made into a boilerplate paragraph or sentence that's used every single time. Create and save a file containing this boilerplate info. For example, instead of retyping in your contact info each time, possibly using varying phone number formats, just copy the file from your boilerplate reference book and paste it into your layout. Even better, make it a part of your template.

* Be conscious of cross-cultural spellings and phrases

In the United States, we love the letter "z". We like the word "categorize" rather than the U.K. fave, "categorise". If you have a multi-cultural staff that works on your email copy, and they tend to use their own native spellings, be extra careful that you stick to one style. The same goes for common sayings. Certain word uses, phrases and sayings simply do not cross borders. Think about who you're writing for when you create your email copy and edit it accordingly.

* Create a writing style - and stick with it

Whether your writing style is ultra-formal or witty, stick with the same "voice" when you craft all of your email marketing campaigns. The most recognizable email campaigns follow the same writing style in every single issue. If you stray from your formula, cracking jokes when you usually follow a serious, ultra-professional style, you will not only confuse your customers, but change the way they look at your business. You want your customers to immediately recognize your emails. If you constantly skip around from writing style to writing style, you'll lose that immediate recognition.

About The Author: Jennifer Perez is the PR and Marketing Director for Benchmark Email, a leading Web and permission-based email marketing http://www.benchmarkemail.com service.
 


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BUSINESS COACH OF THE DAY
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Breakthrough To A Wealth Building Mentality!
By Lena Sanchez
©

Having a wealth mentality will comes about once you  Determine what it is! Most millionaires were not born  natural entrepreneurs. They cultivated it, some from  childhood but some didn't gain it until their 50's & 60's.

Here are some fallacies about being a millionaire that I  have gained from observing and living life!

# 1 Myth: Millionaires work 10 times as hard as the ordinary man in the street. In the beginning some do but not forever.  Once they have achieved their success it can be a coast if  they choose.

#2 myth, "Millionaires are more intelligent and better  educated than you and me." What a crock! The largest  millionaire/billionaire group are dropouts from college or  high school. They simply had a dream along with tenacity and followed it until they succeeded!

#3 myth, "Honest people don't get rich." Honesty is a  prerequisite for becoming a millionaire and keeping it.  Dishonesty will lose it eventually and those has-been's  learned the hard way!

#4 myth, "You need money to make money." Most millionaire/billionaires went bankrupt or failed at several  venues before finding the right niche for them!

#5 myth, "They had a backup plan if it didn't work." Wrong,  most had an idea and followed it but then branched out  into several venues and money comes from several areas!  Called diversifying!

Diversify or Not diversify?

You don't have to have Einstein as your best friend to  know that if you want to be successful on the Net you  must have products that are top sellers, unless you  have all the money you want and are doing it for fun!

Sure you can get by with selling one item on the Internet, but you better be the greatest sales person that ever lived.

Diversity does not mean having every associate program or every single product in the world but a few choice ones that have proven to be top sellers or fill a unique need.

So if you truly want to succeed find those items that are  proven top sellers and go to work selling them but you can also diversify with whatever your love or passion - be it herbs, candles, real estate, mortgages or soap. Killing two birds with one stone, so to speak! Have your love and top selling business as well!

The studies over the last eight years on the top selling products online as Internet related products. Be it domain  names and hosting, Ecommerce business packages,  software relating to Internet businesses and information  on profiting with Internet businesses. If you can get into those things, go for it and build fast!

The millionaires have found those steps to be where they wanted to be and worked them!

So if you want the ability to be successful, it will take the right  product, honesty, hard work and generosity. Helping others  get what they want will get you where you want to be!

Now go out and build your business as big or as small as you want!

Lena


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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