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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday September 14, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
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EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Being home is
great but business as usual
is hard to come by after two weeks off but it is happening.
Dedication, and stick-to-it-ive-ness are the keys to
reaching that point and that explains me! Not all
information printed in "Your Home Business Coach ezine" will be
conducive for everyone so you will want to read and decide
if what you read will help your business and today's coaches
have information to help most build a home business so don't
fail to learn from them...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"It
is not the critic who counts, not the man who points out
where the strong man stumbled, or where the doer of deeds
could have done better. The credit belongs to the man who
is actually in the arena; whose face is marred by dust and
sweat and blood; who strives valiantly; who errs and comes
up short again and again; who knows the great enthusiasms,
the great devotions and spends himself in a worthy cause;
who at best, knows in the end of the triumph of high
achievement, and who, at worst, if he fails, at least fails
while daring greatly; so that his place shall never be with
those cold and timid souls who know neither victory or
defeat."
~Theodore Roosevelt
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BUSINESS TIP
==========================
Home
Business Marketing: Advertising On A Tight Budget
By Mick
Marshall
For small businesses, advertising can often be costly,
often prohibitively so. Many small business owners find
it difficult to engage in home business marketing,
because it just seems to be so expensive. However, there
are many ideas that you can use to increase your
visibility.
Here are some ideas that can be very useful in home
business marketing:
Start a frequent buyer club. Your loyal customers should
be rewarded for patronizing your store. That way, they
will give their business to you, and no one else. It
might be helpful for you to track the purchase
information of your customers, and once they've reached
a certain threshold, give them a gift certificate or a
rebate. Alternatively, you can give them future
discounts, or simply a free gift. These ideas can be
varied almost endlessly, so get creative and experiment
with what works best for you.
Use your phone time wisely. There are many ways to use
your phone time for advertising purposes. Again, you
simply have to be a little creative. For example, when
you put your customers on-hold, instead of playing some
music, remind them of some of the upcoming events
concerning your company. For, example, invite them to a
sale.
Give away business cards. This is pretty intuitive, so
you really shouldn't need someone to tell you this.
However, a reminder always helps. Business cards are one
of the most inexpensive ways you can advertise, so to
neglect their use would be pretty foolish. As much as
possible, the card should have an attractive design, and
it must include all information relevant to your
business. Give your business cards to just about
everyone that you meet. You never know when your little
"gift" will earn you money.
Utilize e-mail signatures. Whenever you mail a potential
customer, furnish him or her with your complete business
information. This helps you to form associations in your
prospect's mind - you want them to remember the business
when they think of your name, and vice versa.
Website promotion. Aside from the usual methods of
getting listed in online directories and optimizing for
the search engines, you should seriously consider other,
less prestigious methods. For example, try to include
your URL on just about every surface available - on your
business cards, on the uniforms of employees, and on all
promotion items such as key chains, coffee mugs, and
T-shirts. You want people to be reminded of your site
everywhere they turn.
Home business marketing is not as difficult as it may
first seem. As long as you have a good supply of
creativity, you should be able to generate enough ideas
to promote your business. The ideas enumerated here
should get you started, but make sure you think up your
own variations!
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===========================
BUSINESS COACH OF THE DAY
===========================
Success Comes After Failure In
Marketing Too
By Slava Diamy
Remember that principle Napoleon Hill (if I'm not mistaken)
taught us, that success is a funny guy that follows as the
biggest failure happens in our lives. Well, that happens in
Internet Marketing as well.
This happened to me in 2005. I've put a lot of effort to
build one site. It was growing steadily until one day
traffic from Google dropped by 95%. And since most of the
traffic was from Google - overall visitors dropped 90%. I
smelled a failure. One year of honest work and all of a
sudden you find yourself with almost nothing.
It was a biggest failure of that time for me. I tried my
best and failed miserable. Days kept going and traffic was
going down. Without new traffic to site - nothing is
updating and you have no strength to carry on doing regular
stuff, like writing new content.
My attitude at that time was so pessimistic that I thought
of closing the site and starting all over again.
Well, I found some strength a week later. I just kept going
and going. Adding new content, exchanging links and trying
my best to get links and make the site better.
Funny thing happened two weeks later after that moment. Not
only all of my traffic returned to regular numbers, but it
actually doubled! I did so much in those two weeks that
Google Algorithm improved all of my positions and gave me
some decent listings in very related words. It was a
success! Double traffic to the site that was my only at that
time.
Now I strongly believe that success comes after the biggest
failure. Failure tries to catch us when we are most relaxed,
it tests us if we grew enough to achieve success. If we are
- it will give us the most astonishing success ride we ever
see.
About The Author: Slava Diamy is an editor for "Web Success"
category
http://blogsok.com/websuccess at
http://BlogsOK.com. If you'd like to know how to become
successful in Internet Marketing - head to the site
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