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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  September 15, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Busy day for me so I will just say that today's ezine has a fantastic business building tips so apply and be successful... Home Business doesn't present the opportunity to build self esteem and in lots of instances can tear it down so Today's Coach presents some ways of building that part of your business and life...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"The man is a success who has lived well, laughed often, and loved much; who has gained the respect of intelligent men and the love of children; who has filled his niche and accomplished his task; who leaves the world better than he found it, whether by an improved poppy, a perfect poem, or a rescued soul; who never lacked appreciation of earth's beauty or failed to express it; who looked for the best in others and gave the best he had."

~ Robert Louis Stevenson
 

"YOU CAN TRACE EVERY SICKNESS, EVERY DISEASE, AND EVERY AILMENT TO A MINERAL DEFICIENCY" ~ Linus Pauling, Ph. D, Scientist & Two- time Nobel Prize winner .

"It is not commonly realized, however, that vitamins control the body’s appropriation of minerals, and that in the absence of minerals vitamins have no function to perform. Lacking vitamins, the system can make some use of minerals, but lacking minerals, vitamins are useless" ~ Senate Document 264 1936 Congressional release 

For the quality affordable fast absorbing minerals to make sure you are getting the most from your diet and supplements >>20 drops morning & afternoon in Juice of "Ionic Blast Life Transfusing Liquid Minerals" <<

DON'T PUT IT OFF ANOTHER MINUTE STAY HEALTHY ORDER  NOW at Click Here for ionic_liquid_minerals.htm  

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PAID WEEK/MONTH SPOTLIGHTS
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6 Ways To Get More Sales From Your Advertisement
by Paul Curran

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising
masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e. what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them.
Your main message must make the customer say. 'This is important to me, I must found out more'.


2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.


3. Make The Layout & Design Reader Friendly

Layout:
* Don't wrap around a photo, i.e. put blocks of text around it.
* Emphasize specific phrases by putting more white space around them.
* Base your layout on the fact that most people look at the 2nd quarter of the page from the top, first.
* Use your single most important benefit as your headline.
* Put a benefit laden caption under the photo as 80% of readers will read that first or instead of the copy.
* Don't use more than four secondary benefit messages.

Typography:
* Use Serif typeface (e.g. Garamond) for copy, stylish headings and sub-headings.
* Sans Serif (e.g. Helvetica) can be used for headlines, sub-headings, captions and labels.
* Consider larger font size if your target audience is older people.
* Print out alternatives and have them test read by others.


4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your
competitors.


5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.


6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feeling like they are part of your advertisment story.

*** (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at http://www.wealth-building-secrets.com, brings you sales & marketing strategies, promotional marketing products and advice for personal and business success. 
 

10 Tips to Improve Your Self Esteem
Copyright 2005 Peter Dobler

Striving to improve our self esteem is on everybody's mind. It doesn't matter if you actively pursue this goal or you subconsciously working on improving your self esteem. The problem with this is that you really don't know exactly what you want to improve. You're acting intuitively on external signals.

Do you know how to improve your self esteem? Probably not. To make it a little bit easier for you and to achieve your goals quicker I put together 10 tips that you can utilize right away.

1. Build up your self-esteem. You must take an inventory. What do you want to improve or change about the way you interact with others? Try to make only one change at a time. Always check you progress before making another
change.

2. Celebrate your journey, not your destination.  Learn to always feel good about where you are now, and to exude self-confidence about anywhere you might find yourself tomorrow.

3. Set clear goals for yourself before every interaction. Know what you want. Think about how the people you will be meeting can help you reach those goals. Then decide how to approach each person accordingly. Apply this regularly and you will notice a difference.

4. Be proactive. Take the initiative. Be decisive. Let the other person know exactly how he or she can help you. Proactive people tent to be more successful in their career.

5. Treat each person you meet as if she or he is truly important. (You'll be amazed how this works.)

6. Give a firm handshake; look the other person straight in the eye. Practice both of these. Your handshake should be just right. Not too firm and not too loose. Train yourself to notice something you like or find attractive in the person.

7. Listen! Listen! Listen! Teach yourself to develop good listening skills. Learn a way to remember the other person's name. If in doubt simply ask for the name again 2 or 3 sentences into the conversation.

8. Visibly respond to the other person. Smile, nod agreement, and address him or her by name. Apply all you listening skills to visibly respond. The body language is the most important part of a conversation. Practice,
practice, practice?

9. Pay more attention to the other person than to yourself. Are you responding to what may be going on in his or her life? Don't filter out bad news. Put yourself in the other person's shoes. Be caring.

10. Stay "in the moment."  Don't mentally cut off the other person.  Don't reload while he or she is speaking. What this means is that you need to focus on the other person 100% during a conversation. Anything less is considered rude.


Next time you meet somebody new look out for these behaviors. Put a mental checkmark on the each of the 10 tips and see how well this person scored. Chances are that the person scored very high if you tent to like her/him. On the contraire the person probably scored low if you don't seem to connect.

The more you practice the more likely you will create a positive aura which is commonly known as charisma. To step up to become a charismatic personality it takes more than just these 10 tips.

Creating a positive aura will benefit you in every thing you do. You will create a warmer ambience with your family. You will be more successful in your career. Even while trying to meet a partner of the opposite sex you will notice a difference on how people perceive you.

Unfortunately a small article can't do justice on the wide spectrum of creating a positive aura and developing a charismatic personality. You will get the complete picture and step by step explanations in Race Kale's new book ?The Power of Charisma?.

*** Peter Dobler is an active real estate investor and a successful home business entrepreneur. Learn how to develop a charismatic personality in this new book. http://www.powerofcharismabook.com