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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday September 19, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Today's coaches
want to help you succeed... Copywriting is the most
important way of getting your point across so read and
learn... Another is to help you achieve that goal and your
part is simply to read, glean and succeed. Have a great
week!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
We
know from decades of advertising that people will believe
your claims about a product unless your competitor is
advertising at the same time. If he claims the exact
opposite, your ads are likely to cancel each other out.
Nobody believes either one of them. This is why radio, TV
stations, and newspapers often separate competitor's ads
from each other.
Kevin Nunley
====================
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SPOTLIGHT
=====================
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==========================
BUSINESS TIP
==========================
Five (5)
Major Pitfalls Of Ad Copywriting And What You Can Do To
Avoid Them
By Carla
Lendor
For all of us involved in advertising the challenge of
producing that one piece of copywriting magic that sends
our sales soaring is never far from our minds. Face it,
copywriting is not all about aesthetically pleasing
language, it is about sales. The most aesthetically
pleasing copywriting is not necessarily the most
persuasive that will produce the greatest sales. More
often than not, simple language is what produces the
most sales. This, in no way implies that you should
abandon your artistic abilities when writing your ad
copy.
Great copywriting demands discipline, imagination,
creativity and hard work. You will not become a great
copywriter overnight. Even for the best of us, it takes
time to master the skill of ad copywriting. With hard
work, dedication and purpose you will be able to acquire
the techniques that will
have you producing great ad copy.
In this article you will learn about the pitfalls you
must avoid if you wish to improve your ad copy:
Wrong or Misleading Information
There is nothing worse than an ad copy that
misrepresents it products or services. The only person
it hurts is you. Yes, you make a few quick bucks but
misleading information will eventually destroy your
credibility.
Solution: Thoroughly check the facts of your copy before
submitting it.
No call to action
Many times we are guilty of producing great ad copy be
omit the call to action. You must tell your readers
exactly you expect of them, whether to sign up to your
mailing list or buy your product. The call for action is
what turns visitors into customers.
Solution: State precisely what action you want from your
readers
Sexist language
Sexist or gender specific language can be offensive to
people and will only serve to alienate your readers.
Solution: Use gender-neutral phrases. Use of plurals is
also recommended.
Alienation of Readers
Your audience should always be the primary focus of
copywriting and thus your writing style should reflect
that of your audience. Unnecessary words and phrases
will confuse your audience and take the punch out of
your ad copy.
Solution: Avoid the use of technical jargon. Simplicity
is the key to effective communication. Make sure your
copy is concise. Don't speak over the heads of your
readers or try to impress them with words and phrases
they do not understand.
Emotionless Language
Emotion is the central nervous system of copywriting.
People buy on emotion not words. Bland copy does not
appeal to the emotion of your readers. To write
emotionally charged copy that creates an attachment
between your readers and products you must first
understand your customers needs, moods, personality and
desires.
Solution: You must try to understand what motivates them
into buying your product. Get to know your customers and
understand what motivates them into buying your product.
Appeal to the emotions of your readers. Emphasise with
your customers.
If you keep those tips in mind when preparing your ad
copy, you will see significant improvements in your
copywriting.
About The Author: Carla Lendor is a Small Business
Strategist. Visit
http://www.patantconsult.com/,
http://www.talkcsme.com/ or
http://www.jewelsinthesun/ for more information on
her.
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===========================
BUSINESS COACH OF THE DAY
===========================
Cyber Schmooze Your Way To The
Top!
By Kristie Tamsevicius
What if I told you that there was a secret force right under
your nose that could help you to be successful, if only you
reached out and claimed it. Well, it?s true! There are
people all around you who can help you to be smarter,
achieve greater success, and do incredible things with your
life. So how do you identify those people and more
importantly, how do you MEET them? Here are 4 simple steps
for how to network your way to ?King? of the Cyber Mountain!
=> Step 1. Who would you like in your Dream Network?
If you had a magic phone and could pick it up and talk to
ANYONE in the world, whom would you want to talk to and why?
Dream big? How you like to meet Oprah, or Bill Gates, Cheryl
Richardson or even Brad Pitt? The first step to building a
powerful network is to ask yourself, ?Who do I want to
meet??
Take a piece of paper and write at the words, ?My dream
team? at the top and then jot down the names of these
individuals. By writing it down, it becomes more than an
intention, it becomes a personal goal. You may even want to
post pictures of these people by your desk. Have fun with
this. You could even draw a picture of you and your dream
network all standing arm and arm like pals at a party. The
key here is that if you can picture it, you can make it
happen!
=> Step 2. Where can I go to meet my Dream Network people?
If you are creative, there are lots of ways to meet people.
First, check if they have a web site. If they do, look to
see if their contact information is listed. Another way to
check is to see whom the individual is affiliated with. Do
they partner with any other companies? Is their contact
information on a recent press release or news article? Is
their information listed in the Who Is database for their
domain? Now, write down their contact info.
Step 3. What will I say to when I approach someone in my
Dream Network?
If you were having dinner with Oprah, what would you talk
about? Ask yourself, ?Why should they care?? Remember that
these people don't know you from Adam. You need to give
Oprah a reason to be interested and care about what you have
to say. The more you know about the your dream network
individuals, the more it will allow you to have a genuine
conversation with them.
Tell Oprah how much you liked her recent show on ?Work at
Home Success?. Tell her home much you loved the latest book
in her book club. Tell her how she has inspired you in your
life. People love to talk about themselves. So be interested
and ASK!
For example, if you read their newsletter or use their
product, tell them what you like about it and why. After you
engage with them, them ask, what you can offer them, how you
can help them, why you like them, who you know that could
help them. If you end the conversation with this, you are
establishing a connection and a way that you can work
together.
If you don't know much about the person, then you need to
learn what they do, why they do it and what makes them tick.
Below are some key questions you could ask.
KEY QUESTIONS TO ASK
A) Connect with them, learn more about them
If you say, ?Tell me about yourself?, people freeze up. For
better results, ask them a specific question.
- How'd you hear about this event?
- How do you know the host?
- What type of work do you do?
- How did you get in this line of work?
- What projects are you working on?
- What do you hope to accomplish?
B) Ask out how they can help you
- Could I ask your advice about a particular situation you
are facing?
- Who do you know that I should talk to?
C) How can you help them?
- Ask them how you could help them. If you have listened to
them, you should be a to tailor an answer that offers a true
way to assist them.
- Invite them to participate a project or event with you.
- Invite them to attend a seminar
- Tell them who YOU know that could help them.
=> Step 4: Make the connection.
Ready to take the plunge and make the connection? You could
start by making an initial contact by email or phone.
Another way is to learn if there are any bulletin boards
that they frequent. What business events are they attending?
It may be well worth the price of attending a seminar, if
you get a chance to meet the right people. Are they a member
of any groups or associations that you can join? Do they
support any charity causes that you could get involved in?
Why not send them a surprise? No one can resist a thoughtful
gesture such as sending flowers, a book, or other small
gift. Even a hand written card will make a nice first
impression. If you can't seem to contact them directly, then
find out who the gatekeeper is.
SUMMARY
I encourage you to start dreaming about who you'd like to
meet, and how they could help you. What type of people would
you like to add to your mastermind group? Who Could you add
to your list of advisors? Who could you partner with? The
Internet makes the world a smaller place. Now we can reach
out and connect with neighbors, friends, and potential
partners anywhere with the click of a mouse. Dare to start
connecting today and you'll be on your way to making your
dream network come true!
About The Author: Article by Kristie Tamsevicius - Kristie
Tamsevicius turns entrepreneurs into the lavishly paid
in-demand experts in their field. Learn how to attract
customers, build income, & gain visibility while
successfully promoting your business online with our FREE
report "Web Branding Secrets" by visiting
http://www.brandingonthenet.com/branding1.htm
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submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
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