Your Home Business Coach Ezine 

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Turn Words Into Traffic 
The Secret to
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7DayeBook
"How to Write and Publish your own eBook... in as little
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eBook
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Lazy Man's
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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  September 20, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Have much to do today to be ready to return to California later this week and be there when my daughter has her biopsies so I want to say today has some interesting information to help you build your business... Enjoy!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

"We Make a Living by What we Do,
But We Make a Life by What We Give."
 
~ Winston Churchill

"YOU CAN TRACE EVERY SICKNESS, EVERY DISEASE, AND EVERY AILMENT TO A MINERAL DEFICIENCY" ~ Linus Pauling, Ph. D, Scientist & Two- time Nobel Prize winner .

"It is not commonly realized, however, that vitamins control the body’s appropriation of minerals, and that in the absence of minerals vitamins have no function to perform. Lacking vitamins, the system can make some use of minerals, but lacking minerals, vitamins are useless" ~ Senate Document 264 1936 Congressional release 

For the quality affordable fast absorbing minerals to make sure you are getting the most from your diet and supplements >>20 drops morning & afternoon in Juice of "Life Transfusion Ionic Liquid Minerals" <<

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PAID WEEK/MONTH SPOTLIGHTS
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No Customer Left Behind
by Jim Edwards

As more companies make the jump to cyberspace every week and billions of dollars flow across the Internet, nobody can deny that ecommerce plays a significant roll in business today.

However, as the aisles of your local online shopping site get more crowded, the tendency for customer service issues and contact to fall through the cracks increases dramatically.

The main problem for any site revolves around the fact that email as a means of communication has become unreliable over the last couple of years.

Spam (unsolicited commercial email) lies at the heart of the problem since it clogs the email boxes of both the company and the customer.

In an attempt to stem the tide of spam, email gets filtered, lost, or deleted on both sides, often leading to hard feelings as customers think their emails have been ignored when actually they've never been received.

As a result, many companies, large and small, have started using "help desk" software to manage their customer communication.

Gone are the days of just emailing for support and getting a simple reply back from a live human being on the other end.

Spam makes it impossible for a company of any size to operate with email-only support.

A help desk makes it possible not only to maintain a "chain" of communication, but also avoids messages disappearing into cyberspace.

Help desk solutions run the range from free to several thousands of dollars for a custom program.

Two very workable and reasonably priced solutions are Kayako.com and Perldesk.com.

(You can also do a search in Google for "free help desk software" if you don't want to spend any money.)

Both offer the choice of installing the software on your own server, or paying a monthly fee to get a copy of the software installed and maintained on the provider's server.

Which option you choose depends on your level of technical ability, level of customization needed, and how much support you'll need over time.

I suggest starting out with the hosted version until you get the hang of the system, then switch over to a version on your own server to avoid the monthly charges.

An online help desk operates fairly simply.

A customer submits a ticket through a form on your website, the customer support staff (even if it's a staff of one) responds to the ticket through the website, and all communication gets posted on a private web page.

Both Kayako and Perldesk enable customers to search a "knowledgebase" or collection of articles to try solving their problems on their own (especially during non-business hours), thus frequently eliminating the need to get a live response.

Anyone who does business online should consider installing a help desk solution from the start rather than putting it off until the future.

Get your customers conditioned to operating with a ticket system rather than switching on them in mid-stream once your business gets too busy to handle support via email.

Here are a couple of other tips to help you.

Designate one person to act as the "sorter" answering the basic issues, then referring off the ones they can't answer to other staff members.

Also, post your help desk hours and stick to them.

Answer questions the same day if possible, but no later than the next business day.

-----

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://tinyurl.com/3bwpk 
 

Do You Make These Terrible Internet Marketing Mistakes?
By Peter Geisheker

I have been involved in Internet marketing since the world-wide-web began and I consider myself to be an Internet marketing expert. From my experience helping clients build successful websites, I have learned what works and what does not work when selling on the Internet. To help you avoid costly mistakes, I have listed what I have found to be the biggest
Internet marketing mistakes.

Mistake 1: Using too much Flash. If your website is one big Flash presentation, you are making a huge mistake! Why? Because consumers go to your website to seek information, not to watch an "I'm so cool" Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentation or do you click the "skip flash" link to get to the real information? If you are like most people, you click the "skip flash intro" link as quickly as you can find it.

Another major problem with Flash is that it is only "interesting" the first time a visitor goes to your website. If they actually return to your website, they will do everything they can to skip your Flash presentation so they can quickly get to the information they want. In my experience NOTHING kills Internet sales more than Flash. That is why you almost never see the world's top websites like Google, AOL, MSN, and Yahoo using Flash as the basis for their web pages. If you are making this mistake, get rid of the Flash immediately and make your website a valuable source of information, because that is what consumers want.

Mistake 2: Letting your webmaster write the text for your website. This is another huge mistake that companies make. On nearly a daily basis I get a call from a company that has spent a fortune building a website and they cannot understand why they are not generating any sales. My first question is, "who wrote the text for your website?" In nearly every case they tell me their webmaster wrote it.

Why is it a mistake to have your webmaster write your website marketing text? Here is a hint: webmasters are programmers, NOT a professional marketing copywriter who know how to write text that sells. If you want your website to generate sales, you must hire a person who is an excellent copywriter and knows how to write words that make people want to buy! Would you hire your webmaster to write a display advertisement for you? Of course not! Then why on earth would you allow them to write the text for your website? By having your webmaster write the text for your website, you are ensuring your website will be a poor sales tool. To solve this problem, hire a professional marketing copywriter to write the text for your website.

Mistake 3: Making your website hard to navigate. Have you ever been to a website where you have to click on various generic graphics or parts of a flash picture to try and find a link to the information you are looking for? Why on earth do companies do this? It is not fun, it is not clever, it is STUPID AND ANNOYING! When designing your website's navigation (links to
information) use the acronym K.I.S.S., which stands for KEEP IT SIMPLE STUPID! Simple sells. Complex does not. If your webmaster tries to sell you on using parts of a Flash picture for links or some other complex navigation system, FIRE THEM IMMEDIATELY!

Mistake 4: Not having a telephone number on your website. People rarely trust companies that do not have a telephone number. I certainly don't. If I am considering buying a product from a website and they do not have a telephone number, I don't buy. And I know others feel the same way. For example, I have had several clients hire to develop their marketing program because I had a telephone number on my website and the other marketing consultant websites they were looking at did not. Therefore, if you want customers to buy from you, make it easy for them to contact you by having a telephone number on your website. In fact, you should have your telephone number on EVERY page of your website. If you want to make sales on the
Internet, make it easy for your customers to buy.


About The Author: Peter Geisheker is President and CEO of The Geisheker Group, Inc., a no-nonsense marketing firm that specializes in developing results-driven marketing programs to help companies attract new customers and increase profits. For more information, please visit http://www.geisheker.com or call (920) 884-9041.