Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday October 2
, 2007

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told this is an ezine. Newsletter or ezine, you decide?
Watch For A Natural Environmental Facts Health edition on Sun., Wed, Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow your Home Business and educate you to Healthy Alternative lifestyle and treating! Without health your business cannot grow!  Archives



============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. Advertising Options Click Here

Here we are in a new month and very close to the end of the year. Did you make the most of last month? Do you have your goals set for this new month? Are you adamant about your business or are you in it just for money? I've found the most successful home businesses are those who are really adamant about what they do and are doing it for the betterment of the world and not just for money. I realize you can't stay in business if you don't make money but also your fervor for the good of others can bring in that money. Listen and learn from our different coaches
, each edition, and their forms of being successful and you will go far...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone. 
Lena


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======================
MOTIVATIONAL THOUGHT
======================

"Just as there are three R's there are also three A's of business life. They are: Ability, Ambition, and Attitude.
Ability establishes what a worker does and will bring him a paycheck.
Ambition determines how much he does and will get him a raise.
Attitude guarantees how well he does."
 
- Wilbert E. Sheer 


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BUSINESS TIP
==========================

Having Something To Say Versus Something To Sell
By Kim Klaver


Blogs, anyone?

Via Dave Winer, "99 percent of blogs are about what someone has to say. 99 percent of traditional media is about making money."

So who do you think writes more interesting, from the heart, sincere, authentic and believable (to their audience) stuff?

Moral: Be the human voice you'd want to hear whenever you talk about your business or product. Skip the bombastic boasts and puffed up language no one understands or cares about. Tell your authentic personal story as you would to a friend over coffee, where you are not trying to sell it, just tell it. 

How to blog for your business...

How might a network marketer create and use a blog to develop her business?

That's the question discussed on a recent teleconference (available here, episodes 16 & 17) by Ryan Azevedo, CEO of the giant online audiobook store Jiggerbug. It includes hundreds of categories, thousands of audiobooks, plus a network marketing section. . :)

Ryan's a blogging nut, and has been blogging a lot to improve his company's search engine position. He offered all manner of little tricks and tips, from setting up your blog to getting it noticed to how successful bloggers write theirs. Delightful. Available for your pleasure here.

Anyway, towards the end, one gal, a veteran Shaklee rep, asked,  "Well what should I write about when what I want to do is sell my products? I KNOW not to sell my  products on my blog, because I wouldn't want to read people's blogs if they're just selling their things. So what DO I write about?"

Good question.

Ryan agreed: Don't sell on your blog, or people won't come back. Who wants to go online to read ads? Instead, he told her, "write about something that matters to you, something you are passionate about."

"Well," she said, "I really like what the product did for me..."??Ahh. "You can be a resource for others who might be looking for a fix for the same problem you had," he advised.

Blogging rule #1: Be a resource, not a salesperson.

Everyone's an expert on something, aren't they? So, consider these steps.

1) Say you picture yourself as a health nut, and ?2) you are especially keen on the importance of fruits and veggies in your diet, and 3) you market a nutritional product that has those nutrients in them, then ?4) you might start a blog about what various nutrients in fruits and veggies do for bodies, INDEPENDENT of your product, of course.

Why, you ask, can't you just hurry up and sell sell sell?

Because people don't know you yet, or your product, so step one is to establish yourself as an authority on the subject you are writing about. Or someone with a point a  view, a human voice. If you're crazy in love with it, chances are you'll be one of these. If not, write about something where you meet one of these criteria.

EXAMPLE: Health Nut blog post

The Sex Berry, Kings and Concubines

Do you know the secret sex berry that was consumed by ancient  kings to keep up with (i.e. service) all their concubines? They actually had ways in the pre-Viagra days. It's a little fruit called wolfberry. With today's concern over side effects of drugs, here's at least one natural alternative. They're available in Chinatown in NYC and San Francisco, and in between, there's Google. I take mine every day and love the results...blah blah. (No mention of your product or company here - be mysterious, more fun.) END OF POST.

Chances are someone who's intrigued might email you: "Say, where do you get yours?"

And of course, now that they've asked, you can tell how you take these little capsules everyday, that are full of that wolfberry stuff. You can then add that you liked the idea so much when you found out it, that decided to make market them to other people like you - people who want this natural alternative but don't want to shop for them, soak them, or clean up after.

There are endless fun topics you might write about if you were marketing such a product to keep people entertained and informed. And there are mountains of resources. Google your topic and be prepared for a few hours of exploring.

Jean Carper, years ago, wrote a wonderful book called, "Food, Your Miracle Medicine" which was full of then-current examples of the effects of all kinds of foods on mitigating health problems. E.g. People who ate 1 and 1/2 cups of spinach per week were found to have reduced their risk of X disease by Y percent...

When you see yourself as a resource, you get to have fun doing NEW research on what others are thinking about regarding your favorite topics, and report those. I read other blogs to get ideas. The best writers online and off, seem to be those who read voraciously. It takes a village, yes. But with Google and other search engines, you can find limitless resources to inspire you and give you topics to offer your readers.

And those who want to know what YOU do naturally to stay sexually energized, will ask. Then you can tell...

About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now her new online MLM community http://NetworkMarketingCentral.com.
 


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===========================
BUSINESS COACH OF THE DAY
===========================

Enjoy the Benefits

Can you make money on the Web? If you listen to the people selling bulk email addresses, you are sure of it. In the cold light of day however, the only people making money from this operation are the people selling the addresses. But the unsuspecting queue up and plop down their hard earned cash only to find that 15 million people really aren't interested in buying their program.

So where are they going wrong? They may not have a product or service that is of interest to anyone, let alone 15 million. But the hucksters who promote this, compare it to a "scatter gun" and say you will "hit" some prospects. "One tenth of one percent", they claim, "could bring you hundreds of thousands of dollars", and this is true if you have something people are willing to buy.

But there is also one thing they neglect to tell you. Do you have any idea how long it would take to email 15 million people?  Most ISPs have limits on the number of emails you can send at one time - usually around 50 or so at a time - let's be liberal and say 1000 a day. At that rate it would take about 41 years, working 7 days a week. But don't worry about that - your Internet Service Provider (ISP) will most likely have cancelled your account for spamming in the first week or so. And guess what? When your account is cancelled, if your web site is hosted by them will also go away.

But they say that they will do the mailing for you. You will certainly get a copy of your ad. But did the other 14,999,999 get it? Was it sent at all? You have no way of knowing. If it was, your web site under the best of circumstances, will most likely be black listed.  When a web site is black listed, no one who uses that ISP will be able to send or receive email. How long do you think your ISP will tolerate that?

A cursory examination of the web will reveal numerous programs that consist primarily of people trying to sell something that they got hooked on. Basically they are trying to recover their money by finding other suckers that are just as dumb as they were.

Are there good programs on the web? Sure, but for goodness sake, use some common sense. Just because it is on the web doesn't make it an automatic money generator. You must have a product, service or opportunity that will pass the basic credibility test. If people don't think it is a good deal, they will simply "click away".

But there are people making money - they have found their "niche market". So what is your niche? Is there something that you know a lot about, perhaps a hobby? Can you produce a product that might be of interest to others?

If you want to make a living on the internet, you must find your niche. One of the things that always frustrates someone who does have a product, is the lack of time to sell it. Why not approach a few people who do have a good product, and offer to have them represent you for a piece of the action? Someone who has an existing "mall" might be a good candidate. Since you will be controlling the delivery of the "goods", it will be pretty hard for them "beat" you out of the money due.

Finding a niche is key on the "net". Those that do, with reasonable advertising, can enjoy the benefits.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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