Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
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7DayeBook
"How to Write and Publish your own eBook... in as little
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How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
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"Your Home Business Coaching Ezine
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  October 03
, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!


This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber

I am totally flabbergasted that September is gone, glad but still so fast I think I missed most of it with all the disasters happening around me. At the moment my sites are accessible, my ISP isn't having any problem to pass on to me and no gross viruses for almost a week and no other family members have reported terminal illness in the last week... That's progress, but October is here and I'm wasn't ready for it... Got caught unaware this month and will have to work harder to catch up... At least today's coaches are on the ball with information for you so take it and run...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

Does a website sound too weird to be true? 
Find out if it is Click Here


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MOTIVATIONAL THOUGHT
======================

Credibility
Search engines love web sites with keyword rich copy. In other words, if your site title says your site is about cats, search engines want to see "cat" a lot on your page. It does no good simply to list "cats" over and over: "cats, cats, cats, cats." That's an old trick called keyword spamming. Search engine computers count off for that.  Instead, search engines like when you work your keywords and keyword phrases into logical sentences. You get extra credit if you can work these phrases into the first part of your opening page.

~ Kevin Nunley 


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SHOWCASE SPOTLIGHT
=====================
 


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PAID WEEK/MONTH SPOTLIGHTS
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Health Naturally and Simple! The Herbal Pharmacy To Health


==========================
BUSINESS TIP
==========================

Online Risks Increase

According to the security firm Symantec, online criminals are increasingly turning to Web applications--rather than e-mail--and are motivated more by money than by bragging rights.

In the early days of the Internet, many hackers engaged in such activities purely for the challenge or for the notoriety of successfully bypassing security measures. Today's hackers, according to Symantec, are after credit card numbers, Social Security numbers, and other information they can use to steal money from victims. Targeted attacks--as compared to viruses and other randomly circulated malicious code--are increasingly directed at financial institutions, jumping from just 4 percent in the last six months of 2005 to 14 percent in the first six months of 2006. The result is a potential loss of confidence in online commerce and banking.

Hackers are also spending more efforts targeting Web applications, given the growing numbers of vulnerabilities discovered in browsers, including Microsoft's Internet Explorer, Mozilla's Firefox, and Apple's Safari.

 


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===========================
BUSINESS COACH OF THE DAY
===========================

Is anybody making money on the web?

Every day the unsuspecting queue up and plop down their hard earned cash only to find that 15 million people really aren't interested in buying their program. So where are they going wrong?

"One tenth of one percent of those who see your ad", claim the hucksters, "could bring you hundreds of thousands of dollars". With impressive graphs showing income at each level, and dreams of stretching out on a beach in Tahiti, they are hooked.

A cursory examination of the web will reveal numerous programs that consist primarily of people trying to sell something that they got hooked on. Basically they are trying to recover their money by finding other suckers who are just as dumb as they were.

Are there good programs on the web? Sure, but for goodness sake, use some common sense. Just because it is on the web doesn't make it an automatic money generator. You have to have a product, service or opportunity that will pass the basic credibility test. If people don't think it is a good deal, they will simply "click away".

Unless you have very deep pockets, like the big guys, forget the national rollouts. These guys sink millions in their web sites, and for every one that succeeds, ten fail - and these guys have deep pockets. If you can't afford to open a Wal-Mart as a traditional business, what makes you think you can compete with them on the web? They have advertisements for their web site on prime time TV, in magazines and during the summer, on banners towed behind airplanes.

But there are people making money - they have found their "niche market".  So what is your niche? Is there something that you know a lot about, or can you produce a product of interest.

If you want to make a living on the internet, you must find your niche. How about informational products? These cost little to produce and can be a profitable enterprise. While it helps if you have some writing ability,  there are plenty of others who do, and might be amenable to bundling their products for you to sell.

One of the things that always frustrates someone who does have a product, is the lack of time to sell it. Why not approach a few people who do have a good product, and offer to have them represent them for a piece of the action? Someone who has an existing "mall" might be a good candidate.  Since you will be controlling the delivery of the "goods", it will be pretty hard for them "beat" you out of the money due.

Everyday someone tries to sell me something. If I get two or three offers from them in a row, I immediately create a filter in my email program to automatically transfer them to "Trash". Once the "junk" is weeded out (you know, the people shooting for 15 million) I do actually read some. I have read interesting offers and bought as a result of getting them. But the offers read, and ultimately purchased from, were in (you guessed it) a niche market. There are people selling things on the web that are not readily available anyplace else.

Finding a niche is key on the "net". Those that do, with reasonable advertising, can carve out their niche, and enjoy the benefits. Those that don't, will either continue to cast about looking for a winner, or as is the case with most, write it off as a bad experience.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of  the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm  


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility. The editor and publisher suggest that you exercise due diligence! 
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