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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday  October 4, 2005

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Today's Coach "One Tenth of One Percent" - explores the good, the bad and the ugly of people trying to do business on the Internet. Today's Tip is "7 Powerful Sales Copy Writing Techniques" that every website or mailorder copy can use... Enjoy and learn...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"A well adjusted person is one who makes the same mistake twice without getting nervous."
 
~ Alexander Hamilton

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"It is not commonly realized, however, that vitamins control the body’s appropriation of minerals, and that in the absence of minerals vitamins have no function to perform. Lacking vitamins, the system can make some use of minerals, but lacking minerals, vitamins are useless" ~ Senate Document 264 1936 Congressional release 

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7 Powerful Sales Copy Writing Techniques!
By Samuel Indrajaya

Copy writing is a million dollars industry and copy writing skill is something you can also mastered, it requires a lot of practices to write an effective sales letter, yes! You can also learn how to write a good compelling sales letter!

In this article you will discover how to generate more sales significantly simply by using these 7 powerful sales copy writing techniques!

Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.

Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!

1. Tell a good story in your sales letter.

Every body loves a good absorbing story, with a good story you will create empathy with them.

Give story that relates to your reader's situation, Tell people about how you get started in your business, put yourself in your visitors? shoes and show them that you know, understand about their problems and how your product or service can help them solves their problem.

2. Put your main benefit in your headline.

It is easy to sit back for a while and write down all your Product's benefits on a piece of paper, after that you can Choose which benefit to put on your headline. Combine your product's benefit with power words such as discover, amazing, Secrets, guarantee, exposed, secure, love, etc.

Remember that people are overloaded with information, this Is why you need to put some quick attention grabbers so people will stay and read the rest of your sales letter. If your Headline doesn't get read then everything else may go unread.

3. Focus on one product or service.

You need to focus on one product only, don't offer too many things to your visitors, if you want to sell other product you can have different page on your web site or create a new mini site to sell it.

4. Put testimonials on your sales letter.

A Good, believable testimonials from real people will help Increase your sales dramatically, put their photos, highlight their main satisfactions with using color, bolding key sentences, italic, underlining, etc.

5. Put women, babies, pets attributes in your sales letter.

Tie your product with one of these trio because they can deliver more attention responds to your product or service. Insert a women's picture in your web site header, e-book cover will increases your sales response.

6. Create some urgency for your visitors to order.

You need to make people take action and order your product. e.g. "For a very limited time only", "Until the end of this month", "Only for our first 100 customers"

7. Tell people what they are going to lose if they don't buy your product or service.

It's true that people will react more to what they are going to lose instead of what they are going to have.

e.g. "Order now before you competitors catch on!" "You will save hundreds of dollars using this product!"

*** Samuel Indrajaya is the leading expert on building a successful online home based business from scratch. He is also the author of the best selling ebooks "A Step by Step Home Based Business Roadmap to MASSIVE PROFITS!".

Start earning MASSIVE PROFITS from your home today! Just visit his website at: http://www.home-based-business-roadmap.com
 

One Tenth of One Percent

Can you make money on the Web? If you listen to the people selling bulk email addresses, you are sure of it. In the cold light of day however, the only people making money from this operation are the people selling the addresses. But the unsuspecting queue up and plop down their hard earned cash only to find that 15 million people really aren't interested in buying their program.

So where are they going wrong? They may not have a product or service that is of interest to anyone, let alone 15 million. But the hucksters who promote this, compare it to a "scatter gun" and say you will "hit" some prospects. "One tenth of one percent", they claim, "could bring you hundreds of thousands of dollars".

A cursory examination of the web will reveal numerous programs that consist primarily of people trying to sell something that they got hooked on. Basically they are trying to recover their money by finding other suckers that are just as dumb as they were.

Are there good programs on the web? Sure, but for goodness sake, use some common sense. Just because it is on the web doesn't make it an automatic money generator. You have to have a product, service or opportunity that will pass the basic credibility test. If people don't think it is a good deal, they will simply "click away".

Who is making money on the web?

Unless you have very deep pockets, like the big guys, forget the national rollouts. These guys sink millions in their web sites, and for every one that succeeds, ten fail - and these guys have deep pockets. If you can't afford to open a Walmart as a traditional business, what makes you think you can compete with them on the web? They have advertisements for their web site on prime time TV, in magazines and during the summer, on banners towed behind airplanes.

But there are people making money - they have found their "niche market". So what is your niche? Is there something that you know a lot about, or can you produce a product of interest.

If you want to make a living on the internet, you must find your niche. How about informational products? These cost little to produce and can be a profitable enterprise. While it helps if you have some writing ability, there are plenty of others who do, and might be amenable to bundling their products for you to sell.

One of the things that always frustrates someone who does have a product, is the lack of time to sell it. Why not approach a few people who do have a good product, and offer to have them represent them for a piece of the action? Someone who has an existing "mall" might be a good candidate. Since you will be controlling the delivery of the "goods", it will be pretty hard for them "beat" you out of the money due.

Everyday someone tries to sell me something. If I get two or three offers from them in a row, I immediately create a filter in my email program to automatically transfer their email to "Trash". Once the "junk" is weeded out (you know, the people shooting for 15 million) I do actually read the rest. I have read interesting offers and bought as a result of getting them. But the offers read, and ultimately purchased from, were in (you guessed it) a niche market. There are people selling things on the web that are not available anyplace else.

Finding a niche is key on the "net". Those that do, with reasonable advertising, can carve out their niche, and enjoy the benefits. Who knows, the just might be that one tenth of one percent.

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