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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday October 05, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Today's coaches
are giving you some insights that will make your life
easier... Bob and Marcia are extremely successful online
entrepreneurs so don't miss what they have to teach you....
Read and learn!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"It is literally true
that you can succeed best and quickest by helping others to
succeed."
~ Napoleon Hill, author
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SHOWCASE
SPOTLIGHT
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$============================$
PAID WEEK/MONTH
SPOTLIGHTS
$============================$
Health Naturally
and Simple!
The Herbal Pharmacy To Health
==========================
BUSINESS TIP
==========================
Stealing Clipboard Info
Have you ever copied information to your clipboard, then
later went online? If the info you copied was of a
sensitive nature, then you've really got to pay
attention to this.
Did you know that a website can easily snatch the info
on your clipboard with about one line of Javascript?
It's true. Not all browsers are susceptible to this, but
Internet Explorer is. Copy any line of this article and
click on the link below:
http://www.worldstart.com/clipboardtest/clipboard-test
(Thanks to World Start for providing this link.)
Just imagine if that info had been a password, credit
card number, or bank account info! Want to know how to
disable this "feature"? Read on.
1. Open Internet Explorer and click on the Tools menu,
Internet Options.
2. Click the Security tab, then press the "Custom
Level" button.
3. Under the "Scripting" section, hunt for an entry
called "Allow paste operations via script". Set
to disable (or at least prompt). I have mine set to
prompt so I know who is trying to steal my information.
4. Hit OK until you're back to Explorer.
5. That's it. Now try the page above and see what
happens. With any luck, you should find that your
clipboard is no longer accessible.
Bob
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===========================
BUSINESS COACH OF THE DAY
===========================
Sensational Sales Letters Still
Sell
by Marcia Yudkin
With the rise in popularity of email, snail mail?s anthrax
problems and ever-increasing postal rates, many people
assume that direct mail is dead. Not so! Postal sales
letters delivered by mail carrier rather than digital
networks still have an important place in many marketing
programs. For one thing, many more very precisely targeted
"snail mail" lists are available than for email. For
another thing, some populations don't trust any offers
coming to them on their computer. So here are my top tips
for crafting an effective sent-by-mail sales letter.
The four most important ingredients of a sales letter are an
attention-getting headline, a specific offer, a call to
action and a P.S.
The headline, placed before the salutation, should make a
claim or a promise that ties in with recipients' needs and
interests. For instance:
Whatever the Language, We'll Get Your Message Across Right
-- And With 25 Percent Savings the First Time You Hire Us!
We'll Prepare Those Pesky 1099s and W-2s for Your Business
Right Away -- Absolutely Free!
Finally, an Organization That Fights Like Crazy to Protect
and Heal Abused Children!
Your letter needs a clear and compelling offer, an explicit
transaction that you are inviting the reader to make. Don't
write what I call a "Hello, I exist" sales letter. Here's an
example of an offer:
For only $29.95 you can have unlimited use of our health
club for one month, along with a one-hour private session
with one of our certified fitness trainers.
Your P.S., which is the second most read element in the
letter after the headline, should mobilize the reader to act
now. Provide an incentive for acting fast, or toss in an
additional bonus. For instance:
P.S. Charge your membership to your credit card in four
equal payments for no additional cost -- and receive a
full-color desk calendar if you respond by November 10.
In conjunction with the offer, include an explicit call to
action. Tell your reader exactly what action or actions you
want him or her to take after reading the letter. For
example:
Please look over the enclosed materials and return our
self-addressed, postage-paid postcard to set up an
appointment to discuss your next important building project.
How long should your sales letter be? As long as it takes
to arouse interest, lay out the whole offer, address
possible objections and ask the reader to take action.
Sometimes this takes one page, sometimes four.
Professional copywriters say that two-page letters generally
outpull one-pagers, and that even eight pages may not be too
long. Those who are not interested won't read even one page,
and those who are will read eight. So don't feel you have to
cram your whole sales message into one page to get action.
By the way, these principles work for crafting email
letters, too, although there you must move very, very
carefully to avoid being taken for a dreaded "spammer." An
attention-getting headline, a specific offer, a call to
action and a P.S. get you results, whatever your delivery
mechanism.
-----
Marcia Yudkin (marcia@yudkin.com), author of Persuading on
Paper and 10 other books, specializes in compelling, yet
hype-free copywriting. This article is adapted from her
report, 73 Ways to Describe a Widget: Never Be Brain Dead
Again When Having to Write Catalog Copy or Sales Material,
available from
http://www.yudkin.com/catalog.htm.
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Change
Your Life Information Found Below!
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
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We have accepted all advertisements in good
faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
diligence!
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928-636-9425
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