Lena Sanchez
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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Tuesday October 9, 2007
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Free Information on building a home business with mentors
that have already been there and is doing it...Since I tend
to have a longer newsletter I'm told this is an ezine. Newsletter or ezine,
you decide?
Watch For A Natural Environmental Facts
Health edition on Sun., Wed, Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow
your Home
Business and educate you to Healthy Alternative lifestyle
and treating! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Since
advertising is such a huge part of successful business today's
coaches has some good information to help you toward that goal! Glean and succeed!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Censorship, like charity, should begin at home; but, unlike
charity, it should end there."
~ Clare Booth Luce (1903 - 1987)
====================
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BUSINESS TIP
==========================
Understanding Advertisement Metrics And
Putting Them To Work
By Sam Miller
No doubt when you were a child you probably remember
your parents referring to the advertising on television
as being dictated by the Nielsen families. The Nielsen
families are families chosen by the Nielsen ratings
group to host a Nielsen box in their home, which
recorded a log of what they watched with specific
details of how long they watched it and when they
changed the channel and other data. These Nielsen
families were then monitored over time to decide what
America was watching and when they were watching it and
in what quantity, as America's television appetite grew
advertisers wanted a way to measure their effectiveness
in the new medium. The Nielsen project was a great
success and provided a tremendous amount of information
for the advertising metrics of the day. The Nielsen
ratings methods were similar to the advertising metrics
that are put to use on the Internet of the modern age
every day. Simply understanding the concept of
advertisement metrics requires concentration and
understanding on the part of the user beyond what many
normal average Webmasters can muster. Understanding the
concept behind comprehending Web analytics and
advertisement metrics means understanding the value of
knowing intimate details about the visitors to your
website or web presence. Understanding what visitors
are looking for when they come to your site and what
they find is an important part of offering the most
effective online service that you can possibly put
together and advertising metrics and Web analytics make
a good way to record information about users that visit
your site and where they go when they leave. In this way
the webmaster can keep track of the keywords that users
search as they visit the Webmaster's site, as well as
understand where they travel to as they leave the
webmaster's site.
Understanding your visitors can help you monetize your
web presence much more effectively, and provide much
more useful information and content for users in general
by understanding what it is they're looking for in the
first place. Rarely does a user look for one thing and
find content that is not relevant and then choose to
utilize it anyway. When searching for content, users are
focusing on extremely targeted keywords that mean
something to them and they generally expect results.
When supplying what users require it is important to
consider the role of advertising metrics as a way of
determining exactly what it is that users are searching
for when they visit your site. This simple step of
supplying what the advertising metrics software tells
you that your visitors are looking for can boost your
website's visibility and exposure tremendously, as soon
as your content reflects the most popular search items
you will receive that much more traffic and enjoy better
conversion, repeat visitors and visitors will begin to
spend more time on your website in general.
Understanding advertising metrics is an important step
in the webmaster's goal of learning about Web analytics
and other available advertising metrics software tools.
About The Author: If you are interested in ads metrics,
check this web-site to learn more about measuring
promotion.
http://www.strategy2act.com/solutions/web_advertising_excel.htm
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===========================
BUSINESS COACH OF THE DAY
===========================
Word Of
Mouth Marketing, Buzz Marketing - Are They Word Of Mouth?
By Kim Klaver
Many, besides network marketers, are trying to benefit from
word of mouth - that special, honest and transparent talk
between people, women especially, about products, TV shows,
music, movies, and all manner of things they like and don't
like.
The key to the effectiveness of word of mouth, according to
Wikepedia, is:
"People are more inclined to believe word of mouth promotion
than more formal forms of promotion because the communicator
is unlikely to have an ulterior motive (ie.: they are not
out to sell you something)..."
To get that kind of chatter, remarkable companies try to
create products that are so different, so unique, like TIVO
and iPods say, that people WANT to talk about them to each
other. Some companies do wild publicity stunts or really
neat ads (like Apple's Superbowl ad in the 80's) that get
people talking about the product.
That kind of talk is called "buzz." And marketers everywhere
crave it for their products above all else, because it's
done among people who trust each other (unlike marketers,
whom we don't trust).
Now think about most companies that are looking to increase
sales. Many think their #1 challenge is coming up with more
creative marketing techniques, rather than more remarkable
products. So, when some very clever marketing folks figured
out how to take advantage of the talk between people who
trust and know each other, these people jumped at it. And
now we have word of mouth marketing.
"Word of mouth marketing is a term used in the marketing
industry to descibe activities that companies undertake to
generate favorable word of mouth publicity about products
and services." Wikpedia
One form of this is buzz marketing where people with some
influence on the Internet will promote stuff to their IM
buddy lists or blog readers, for example, in exchange for
products or currency.
Bottom line: a company can buy word of mouth. Including
those that haven't created products that are remarkable
enough for people to talk up on their own.
The paid word of mouthers get free products, memberships,
commissions, whatever.
So, do you think this is word of mouth as normal people
understand and use it?
Taking advantage of many people's need for income or free
product, some companies promote this kind of behavior among
friends regardless of the effect on the relationships
they're exploiting.
"We know that the most powerful form of marketing is an
advocacy message from a trusted friend," says Steve Knox,
Vocalpoint's CEO.
Indeed. Those precious trusted friends are not his to lose.
They're yours, and they're the trusted friends of all the
hundreds of thousands of people who are being recruited to
act in this new predatory manner.
Would you want to know it's happening to you when your
friends are talking? (See Should the P&G moms disclose
they're "on the take"?)
If yes, then, IF you are doing that kind of promotion, as a
network marketer or a paid word of mouth promoter, TELL YOUR
PALS UP FRONT. If you love the thing you're talking about,
it shouldn't be a problem that you promoting it extra.
Is it really worth risking your relationships for a few bars
of soap or a few shekels?
About The Author: Kim Klaver is Harvard & Stanford educated.
Her 20 years experience in network marketing have resulted
in a popular blog,
http://KimKlaverBlogs.com, a podcast,
http://YourGreatThing.com and a giant resource site,
http://BananaMarketing.com and now her new online MLM
community
http://NetworkMarketingCentral.com.
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
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