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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  October 11, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

I'm on the road today and while I'm away from my office and home, for the next week or so, you will find the ezines going out at very erratic times and possibly even days. I ask your forgiveness for having to do things this way but I wasn't given a choice in this area of my life at the present and my daughter needs my support and presence to help her fight the cancer and I will do what I have do to make that possible... Remember to place your orders early as they will go by UPS from the warehouse and take a few days longer to get to you...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"No man that does not see visions will ever realize any high hope or undertake any high enterprise."
 
~ Woodrow Wilson

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PAID WEEK/MONTH SPOTLIGHTS
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7 Simple ways to organize your daily life while running a home business

As a home business owner, it is rather easy to become overwhelmed with your daily life and responsibilities. Here are 7 simple ways in which you can organize your daily life.

(1.) You need to know where you are and where you want to go in each area of your daily life. There are 8 areas that mingle, intertwine and combine together to form your daily life. Knowing where you are, and where you want to be, in these areas will help you immensely.
These 8 areas include:
Self - What do you believe? What do you value? What are your morals? How is your spirituality and your relationship with yourself?
Support System - These are the people who give support to you, as well as those who receive support from you.
Work - You already know that you're a parent but what other career or job do you have? What business do you own or run
Money - What do you earn? What do you save? What do you spend? Hobbies and Fun - What you do to relax, refuel and recharge?
Health and Beauty - How you take care of your body, both inside and out?
Love - What is your most intimate relationship? Is it healthy?
Home - What is your living environment? Who is in it? What is in it?

(2.) Create a plan to get what you need and want out of life! This is also known as goal setting. Clarifying the specific actions that you need to take in order to reach these goals will help you stay organized with your priorities. Take a look at each of the 8 areas of your life and create a list of the specific actions that you must take to obtain your goals in each area. Then take a look at this list and decide which area needs most work. By simply working on improving this area, the other 7 areas of your life will also be positively effected.

(3.) Remove what isn't working for you! Some things that will keep you living in chaos and unhappiness include: clutter, disorganization, broken items, and time wasting tasks. These items will only stress you out and wear you down so after you make a list of them, it is time to begin removing them from your daily life.

(4.) Create a positive, uplifting support system that you can surround yourself with! Negative people will only hold you back. Positive people will help you feel less stressed, more organized and happier! Start by recognizing the supportive people in your life, how they support you, and how you can acknowledge them for this support. This will ensure that you continue to receive their valuable support and encouragement. Then take a moment to recognize those negative people who are around you and begin slowly weeding them out of your life.

(5.) Manage your daily stress! Believe it or not, daily stress has a huge effect upon your body, mind and spirit. Being proactive in handling your daily stressors will help you to stay organized and live an enjoyable daily life.

(6.) I'm sure that you've heard this said before, but it really is important to: Manage your time wisely! Don't waste time on tasks that are done only to please other people. This will leave you feeling resentful and angry. Do not waste time on activities that are not in line with your priorities either. Instead, stay focussed upon completing those tasks that are necessary in order for you to achieve your goals. Begin each day by deciding precisely what it is that you want to accomplish that day. From there you can designate what tasks need completed, delegated, or even deleted.

(7.) Keep track of your progress! This will help you to understand what is going well for you and why, as well as what isn't working out for you and why. Taking notice of these things will help you to either continue doing them or make some changes.

If you'd like to begin noticing things becoming and staying organized, then I highly recommend that you start incorporating these 7 simple ways to organize your daily life, into your life today. Living an organized daily life is the key to successfully enjoying your daily life!

*** Brenda Hoffman has been delivering holistic health and wellness advice for over 7 years since receiving a BA in psychology. As a home-based professional and mother of 1, she operates a holistic wellness network. She invites you over to http://www.yourhealthyfamilyhome.com/  to learn how to improve you and your family's health.

Small Business Marketing And Advertising:
Branding vs. Direct Response
By Joel Walsh

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.
 
Small Business Branding Advertising and Marketing an Oxymoron?
 
Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing someone with your brand if he or she never comes into contact with your business again? Why would they come into contact with your business again if you haven't gotten a direct response?
 
Branding is essential for Coca Cola and Microsoft and all the other consumer giants because they don't need direct response. Their offering is available every time you drive down the street, so burning their logos into your eyeballs will actually make you more likely to buy. But if you have to search out the business, having a logo floating in your consciousness won't be enough to motivate you.
 
Even if branding alone could drive business, how long will it be before that logo or slogan or jingle has left your memory forever? A few hours? A day?
 
One of the basic requirements for branding is repetition. Numerous repetitions. Like seeing the little Microsoft flag every single day, in the lower left corner of your screen, on your computer's case, in magazine advertisements and on television commercials.
 
One visit to your website or one glimpse of your advertisement won't accomplish this - and remember, unless you have Microsoft's budget, one exposure is all you'll likely get if you don't get a direct response.
 
In reality, even numerous exposures to your brand might not be enough. There's only so much room for logos in people's minds, and you've got an awful lot of deep-pocketed competition for that space.
 
In contrast, if someone requested a whitepaper from you, or called in for more information, you would have their attention for much longer, even if you never followed up--which you could do, since you had their contact information.
 
The Two Cases when Branding Makes Small Business Marketing Sense
 
1. When branding enhances direct response rather than detracting from it.
 
Good branding enhances trust in your business. A good tagline, graphic design, and logo can also make it instantly clear what your business does, allowing users to go directly to your message without having to decide if you're worth listening to.
 
Simply put: if you're a watchmaker, put a watch in your logo, and the word "watch" in your name and your tagline or slogan. When you're selling services picking a logo can be trickier, but it can be done. UpMarket Content's logo is a scroll and pen. Just make sure your logo communicates what you do, rather than something foolish like a black rocket for an advertising agency.
 
Yet while branding usually enhances direct response, you should not hesitate to sacrifice branding if it hurts your response. If you find that a different tagline or font does significantly better in getting responses, run with them.
 
2. When you actually do have the opportunity to impress your brand on the same person dozens of times over the course of an average month.
 
For branding to work, you don't just have to maximize total exposures, but exposures to unique individuals. Let's be absolutely clear: in terms of branding, exposing 1,000,000 people to your brand once each is infinitely less valuable than exposing 1,000 people to your brand 1,000 times each. You have to maximize exposures to the same individuals. Aim for a hundred exposures per individual if you want to really enter people's consciousnesses.
 
Of course, it may take far fewer than a thousand individual exposures. If someone is sitting in front of your branding advertisement for more than a few minutes, they may in fact be exposed to it dozens of times, each time their line of sight crosses it. But this kind of long-term exposure is likely going to cost you more.
 
How can you ensure that your brand advertising will maximize your brand exposure per unique individual? Place your brand advertising where users will come back often to see it. For instance, a banner on a website that has a strong following of returning users, or an advertisement on the local diner's placemat.
 
Even when branding does make sense, direct response will often also make sense, so you should combine the two if possible. For instance, at the bottom of a banner advertisement with your logo and tagline looming large, put a button labeled "get more information." Or, underneath your businesses sign, put a telephone number with an offer to get more information.
 
Because if they never visit or call, who cares if they have your logo burnt onto their retinas?


About The Author: Joel Walsh is a professional content writer and founder of UpMarket Content, whose site has information on promoting your business with great website content: http://upmarketcontent.com [When posting on the web, please hyperlink this text as the visible anchor text: "website
content"]