Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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"Your Home Business Coaching Ezine
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  October 12
, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!


This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber

Today's coaches has some rudimentary information toward helping you be the most you can be with your home business. Read and glean@

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

Does a website sound too weird to be true? 
Find out if it is Click Here


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MOTIVATIONAL THOUGHT
======================

Online ad sites usually require a subject line. It needs to serve as your attention-getting headline. If the subject line doesn't grab `em, people will never see the rest of your ad. Start your headline with the word FREE or with an action word like EARN, PROFIT, RELAX, or FEEL. Try to paint a picture of a better or more stress-free life. Don't feel the need to make all sentences complete. Classifieds can also use commonly understood abbreviations. Mention a specific offer with a price for better results.

~ DrNunley.com"


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SHOWCASE SPOTLIGHT
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BUSINESS TIP
==========================

Does Your Business Phone Sound Crummy?
by BIG Mike McDaniel
The Small Business Advertising Expert

In business, what you say on the phone is important, sure, but how that telephone conveys your thoughts can be a deal breaker.

How many phones in your business?  It makes no difference if you use a multi phone computer driven PBX or have two phones plugged into the same jack, they MUST sound good.

You have no doubt talked with someone in business who, for whatever unexplained reason, just didn't sound right. It's more psychological than anything, a nagging that something is amiss. That little alarm bell may have changed your impression of the person on the other end. All because of the quality of the telephone voice.

The difference is the way the telephone processes your voice. The telephone wires, to use a cyberspace term, have very limited bandwidth. If you have a good set of earphones and listen to your favorite CD, you can expect your headset to deliver 20 to 20,000 cycles of music. Your ears may not even be able to hear that range. 20 is a really deep base and 20,000 is a really high treble. 20 to 20,000 is the standard. With the telephone wire, the range is more like 100 to 8000. Enough to hit the range of most voices, but that's it.

Your phone must be at its very best using that space. Remember that conversation that your subconscious said was just not right? It wasn't what was said, but how it sounded. On a good telephone, the other party comes across crisp, sharp and clear. On some cheaper phones, much of the processing has been left out of the little chip, keeping the price down with the quality.

There must be an edge to your voice on the phone. The last impression you want to give is that of talking through your handkerchief or holding the phone at arm's
length.

Lets hit some basics:
Your business telephone should be in two pieces, the telephone itself and the handset. Forget about trendy one piece $9.95 models.

Your telephone should be connected to the telephone system by a wire. Plugged into the wall with one of those little plastic connectors on the end. Don't use a cordless phone for business communication.

Your telephone should fit your face. Here's a test. Next time you are in any store with a big display of telephones (even Wal Mart has a line of demos eight to
ten feet long)  pick up the handset of every phone and put it to your ear. Some just don't fit. Don't fit your ear, don't fit your hand, don't feel right. If the phone doesn't fit, how can your business conversation be any more than walking on a blister from new shoes.

Another test, for the next week, carefully listen to the "sound" on incoming telephone calls. Its your subconscious that has been doing the listening up to now, but move it to the front. Listen for a crisp sound. No muffles. Listen for a presence; see if it sounds like the party on the other end is right there in your ear not off someplace. Listen for clarity, no static, no hum, Think about your comfort level with the conversation. When things aren't right, the level drops and maybe the business relationship as a result.

Impressions are everything and a crummy phone can impress in the wrong direction.

When you hear a phone that sounds good, tell the caller you are considering new phones and his sounds especially good, what brand and model is it. Say it no matter how is sounds, (compliment to get the order). Soon you will have a list of phones you like and phones you don't want.

What you need is for your business conversations to sound as sharp and clear and professional as you are face to face. You get that by avoiding the cheap phones and searching for those that sound great to you.  Take your survey, do you research and your phone will soon match your professionalism.

?2006 BIG Mike McDaniel, All Rights Reserved For more about small business advertising and image, visit http://BigIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind groups, seminars and consulting. Subscribe to
"BIG Ideas for Small Business" Newsletter http://BigIdeasGroup.com

 


****** Proven Fact Of Marketing!******
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===========================
BUSINESS COACH OF THE DAY
===========================

Collateral Damage

It was reported that twenty-six innocent people were killed in the bombing of suspected terrorist headquarters.  These people, as innocent as they might be, were simply in the wrong place at the wrong time. Aren't these terms just a way of trying to minimize the effects caused by someone who "screwed up." While these incidents, tragic as they are, have one saving grace - they weren't done on purpose - they were accidents, and referred to as collateral damage.

Don't think that this happens only in armed conflict. It is going on around us on a daily basis. A casual examination of your "junk mail" will very quickly reveal this. There are people out there who are trying to scam you in every possible way. The Internet has given birth a whole new breed of scamsters, who now find their prey in the reaches of cyberspace.

It has also given birth to a whole new breed of victims. Those who feel they are sophisticated enough to avoid these scams, but in reality are a willing target.  Lured by greed, and the promise they will make millions, they bite "hook, line and sinker". These people are participants however, and deserve what they get.

Others buy into what on the surface, appears to be a legitimate enterprise.  These are honest people who buy into a program that they think will hopefully supplement their income.  They then go out and try to recruit others into the program.  If the program goes bust, they are considered "collateral damage," and many times the originators of the program simply "fold their tents" and disappear into the night.

But wait - how can the original scamsters get away with this? Hmm - what does "WWW" stand for? World Wide Web. Many of these offers have web sites that are offshore, and the perpetrators cannot be prosecuted in the country in which you reside. Others simply haven't been caught yet. Many of these scams are simply disguised illegal pyramids, but on the surface, may be difficult to detect.

What is an illegal pyramid you might ask. As its name indicates, the pyramid scheme is structured like a pyramid. It starts with one person - the initial recruiter - who is on top, at the apex of the pyramid. This person recruits a second person, who is required to "invest" for example, $100 which is paid to the initial recruiter. In order to make his or her money back, the new recruit must recruit more people, each of whom will also have to invest $100. If the recruit gets 10 more people to invest, this person will make $900 with just a $100 investment.

But the problem is that no wealth has been created, no product has been sold, and no service has been provided. It is impossible for the cycle to sustain itself, so people will lose their money somewhere down the line. Those who are most vulnerable are those towards the bottom of the pyramid, where it becomes impossible to recruit the number of people required to pay off the previous layer of recruiters.

It takes a great deal of research to investigate a particular offer. One of the best ways is to search the web on the Company Name. First of all, forget about the positive comments you find, as they are most likely participants trying to hook you into the program. Also discount glowing testimonials from people you have no way to contact. A testimonial from "John in Des Moines" simply doesn't cut it.

Look for negative comments and then contact them via email for their story. They may give you some insight into the supposed opportunity. It takes about 6 months to figure out on your own that it is a scam. Above all, use your innate common sense and you may avoid being part of the "collateral damage."

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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