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"Your Home Business Coach Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday October 18, 2005
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
The week is
going well and business is on the rise and I owe it all to
you, my readers, who respond to information that will help
you grow your business and health... Thank you!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"It's the most unhappy people who most fear change."
~ Mignon McLaughlin, writer & humorist
====================
SHOWCASE
SPOTLIGHT
=====================
"YOU CAN TRACE
EVERY SICKNESS, EVERY DISEASE, AND EVERY AILMENT TO A
MINERAL DEFICIENCY" ~ Linus Pauling, Ph. D, Scientist & Two-
time Nobel Prize winner .
"It is not commonly
realized, however, that vitamins control the body’s
appropriation of minerals, and that in the absence of
minerals vitamins have no function to perform. Lacking
vitamins, the system can make some use of minerals, but
lacking minerals, vitamins are useless" ~
Senate Document
264 1936 Congressional release
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PAID WEEK/MONTH
SPOTLIGHTS
$============================$
==========================
BUSINESS TIP
==========================
California
Passes Anti-Phishing Law
A tough new anti-phishing law makes
California the first state to pass legislation targeting that
particular brand of online scam.
The Anti-Phishing Act of 2005 makes it a crime to use "the
Internet or other electronic means, to solicit, request, or take
any action to induce another person to provide identifying
information by representing itself to be a business without the
approval or authority of the business." Identifying information
includes Social Security numbers, credit card numbers,
passwords, PINs, and other information that can be used to steal
from individuals.
Those found guilty of phishing are subject to fines of $2,500
per violation, as well as damages to victims of either actual
losses or $500,000, whichever is greater.
$=======================================$
SPOTLIGHTING A PERSON, SERVICE, PRODUCT
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PAID WEEK/MONTH SPOTLIGHTS
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===========================
BUSINESS COACH OF THE DAY
===========================
I'm the
Customer
Have you ever gone into a store and wasn't
able to find anyone to help you? If you walk into some your
major discount chains, you might see something that is of
interest, but trying to get information about the product
however, is almost impossible sometimes.
While you might save a few bucks by purchasing from these
chains, is it worth the risk to buy something that may not
meet your needs? If you are frustrated with their approach
to doing business, it can even be worse in the online arena.
It seems that some entrepreneurs either don't know how, or
don't care if they are responsive to their customers needs.
Well folks, I got news. I'm the customer, and if you want
me to buy from you, you had better give me the courtesy and
attention needed to get my business.
How many times have you sent an email to someone requesting
more information and never gotten an answer? This is
simply being unresponsive. This would be like a salesperson
in a "brick and mortar" store walking away and ignoring you
if asked a question.
If you are going to succeed in an online business, you must
be responsive to your customers and there needs. A timely
response to emails is critical. Many people use
auto-responders and send a reply immediately. This is fine
if the response that is sent answers the question. But even
if it doesn't, you have shown that you are responsive with
your immediate reply. You must however get back to them in
a reasonable time.
While I like a waiting time of no more than 24 hours,
realistically it could be longer. If it will be longer, let
them know that with your auto-response. If you say it will
be two days, and get back with the answer sooner, all the
better.
But many times you can either eliminate the need to respond,
or reduce it significantly by trying to answer questions
before they are even asked. Your web site is the perfect
place to do this. People trying to make a decision to
purchase from you want information on what you are selling.
This is one case where brevity is not the best approach.
Your ads should be brief, or they won't be read. Your web
site however is another story (no pun intended) - here is
where you want to give as complete information as possible.
If you try to answer all the questions people might have up
front, two things happen. First, they are not going to send
you an email which takes up your time to answer. Second,
and more importantly, you are not giving them a chance to
"cool off". They are in the mood to buy now, and if they
have to wait for a few days to get the information they
want, they may rethink their decision and not buy.
One of the best ways is to have a FAQ (Frequently Asked
Questions) page on your web site. Here you can list
customer questions you received in the past, and your
answers. If someone has a question, the odds are others
will as well, but are just not asking them - did I mention
they are probably also not buying.
Do you have a guest book? If you capture nothing else, you
should try to get their email address and first name. If
they fill it out, have an auto-responder, which thanks them
for their note. Then, add them to your mailing list. This
is one of the surest ways to keep in contact with them.
People will sometimes buy months or even years later if you
keep in touch.
Many people, while they are interested in your product or
service, are simply not ready to buy. There are "tight"
times of the year when the finances of some are limited.
Buying new school outfits at the start of the school year;
recovering from an over generous holiday season; can all add
to a cash shortage. Above all, you should be patient.
Like you want to be treated properly because it is your
money you are spending, and you are the customer, have the
same concern for your potential clients. It boils down to
common courtesy, and if you want my business, remember - I'm
the Customer.
*** Did you know that subscribers to Bob Osgoodby's Free
Ezine the "Tip of the Day" get a Free Ad for their Business
at his Web Site? Great Business and Computer Tips - Monday.
Wednesday. And Friday. Instructions on how to place an ad
are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
##################################
Change
Your Life Information Found Below!
##################################
======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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We have accepted all advertisements in good
faith, but the advertisers
are completely responsible for the content and accuracy of their
advertisements. We do not give any warranties and accept no
responsibility.
The editor and publisher suggest that you exercise due
diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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Published by OLH Marketing Enterprise
2885 N. Reed Road
Chino Valley AZ 86323
928-636-9425
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