Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday October 18
, 2007

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told this is an ezine. Newsletter or ezine, you decide?
Watch For A Natural Environmental Facts Health edition on Sun., Wed, Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow your Home Business and educate you to Healthy Alternative lifestyle and treating! Without health your business cannot grow!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising Options Click Here

Have you noticed something with our coaches? Some of them seem to write about the same subject but if you notice their route to reach the same conclusion is different. That's how business is, each of us takes a different path but if we are diligent and never give up we may have to change routes, from time to time, to reach the same success.  So glean from each and take the path that will work for you!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone. 
Lena


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======================
MOTIVATIONAL THOUGHT
======================

If you are always willing to make one more attempt, you can reach whatever goal you choose. No matter what results you get, the only real failure is when you stop making the effort.

When you are mistaken, you can learn. When you are knocked down, you can get back up.

When you find that you've veered off track, you can correct your direction. When you discover that circumstances have changed, you can make adjustments accordingly.

Eventually, you'll reach the point at which the next attempt you make is the one that will complete the desired accomplishment. What a shame it would be to stop just one effort short of success.

For that next effort will make all the others pay off. Commit yourself to making one more effort, one more attempt, as often as necessary, and anything is within your reach.

Keep making that one more attempt, keep getting back up, and keep moving forward in the direction of your goal, one step after another. And you will surely get there.

~ Ralph Marston


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SHOWCASE SPOTLIGHT
=====================
 


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BUSINESS TIP
==========================

How To Get More Inbound Links For Your Website
By Trevor John

Link building is maybe one of the least glamorous yet most important things you can do for your website. Without links pointing to your site, it's unlikely that anyone will ever find you.

So how do you get inbound links?

Most of the time, by asking for them!

Who you ask and how you ask them will make all the difference. You can't just send out hundreds or thousands of emails asking for a link. Apart from these emails being classed as spam, the chances of an email out of the blue being acted on by another webmaster is close to zero.

One way to get inbound links is to search out the small directories that are lurking everywhere on the internet. They classify websites and give a comment or description of the site. Many of these directory sites will list you for free (or a small fee), although the largest of them, such as Yahoo, will charge quite a lot of money. But then if your site is good enough to be listed in Yahoo, that will be recognized by the search engine spiders and you'll likely get a boost in your page rankings.

Another way to get inbound links is by writing articles and submitting them to places like Ezine Articles. You'll get a link back to your website once your article is accepted and as other sites start using the articles you've submitted, you'll get links back from them. You don't need to have got a top grade in English at school. You just need to be able to talk clearly about your subject - much as if you were explaining it to a friend over a coffee.

You can also get links back to your site when you post in forums. Make your posts good quality and people will be happy to click the link in your signature if it's relevant to the forums topic.

About The Author: Get your free link building report for lots more ideas and ways of getting inbound links to your website: http://replymagic.com/link-building.html

 


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===========================
BUSINESS COACH OF THE DAY
===========================

Take the Next Step

If you're not doing a respectable amount of business on the web, and you have a decent product, what is the problem? Time and again, it is the marketing that is bad. Thrown together with hackneyed ads that people have seen countless times, coupled with a much overexposed affiliate web site, just isn't going to cut it. If you have good copy for your ads, however, you are most likely doing well.

All good copy has certain things in common. First, and foremost it has no spelling or grammatical errors. Nothing turns a prospect off faster than these types of mistakes. In addition to running all your work through a good spelling and grammar checker, having someone else carefully read what you have written is also a good idea.

Use short ads of two or three sentences with meaningful headings. Most people won't read lengthy online ads.  In longer ads, such as on a web site, the use of bulleted lists, which gives an overview of key points is effective, and will make the copy more readable.

If you are advertising on a web site, there are other conventions you should follow.  If it is an ad, it should also be short, and follow the rules above.  If however, someone who has read your ad, is coming to your web site for more information, it should not leave the person reading it with questions that are not answered there.

Never, and that is a very long time, use images that take too long to load.  If you do, the odds are you have just lost a customer.  The text should be easy on the eyes and forget the cute background and text combinations.  Dark blue on a black background is simply too difficult to read.

A white background with black text is still the best choice; however dark text on a light background is also acceptable. Using an image for a background is a mistake, and will take away from the effectiveness of your presentation.

All caps, either in an ezine ad or on a web page, should be avoided.  They are very difficult to read and most people won't. Also, forget the fancy fonts. Arial and Times  Roman are both very legible onscreen and if printed give a high quality copy.  If you use columns, a fixed-width font such as Courier is the preferred font for email ads.

While many publications use indents to start each paragraph, a blank line separating them is friendlier to the reader.  Their use quickly lets the reader jump from one to another.  It is also a good idea to have paragraph headings, which lead in to the next paragraph. Many people scan these headings, and if they don't get their attention,  they skip to the next.  Obviously then, the paragraph headings are extremely important.

You might have great copy, but if the headlines are "blah" they may just click away. The use of blank lines and headings between the paragraphs simply makes it easier to read.

You should also be aware that there are many different line lengths used in email and in publications.  Many times if your line length is too long, it will not wrap properly and you will have long and short lines, giving a jerky look, instead of ones which are uniform.  Your best bet to avoid this is to use a line length of about 65 characters, as even older email readers can read these lengths properly.

Most people read from left to right. It would therefore seem logical that all the text in your ad is aligned to the left side of the page. However - we are not talking about a lengthy document here.  If your lines are short, and consist of only 4 or 5 lines, it might make more sense to center them on the page. This is a good idea if you are placing your ad in an ezine or newsletter.  The text in the publication is left justified, and your use of a centered text ad will make it stand out.

While you might write great copy, you still might not make significant sales.  The primary reason is that people seldom buy from a one-time ad.  They will have to see your ad at least five to seven times before you can expect them to take any kind of action at all.

If you advertise in multiple places, use the same ad in all places.  People will soon start to identify with your ad, and just might take the next step 

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday, Wednesday, and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm


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Change Your Life Information Found Below!
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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility for their honesty or integrity. 
The editor and publisher suggest that you exercise due diligence! 


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