Your Home Business Coach Ezine 

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Turn Words Into Traffic 
The Secret to
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eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  November 01, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Still in Vegas!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.

Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

A Cherokee chief is teaching his grandson about life. "A fight is going on inside me," he said to the boy. "It is a terrible fight and it is between two wolves. One is evil. He is anger, envy, sorrow, regret, greed, superiority, self-doubt, and ego."
 
The other is good. He is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith. This same fight is going on inside you and inside every other person too.?
 
The grandson thought about it for a minute and asked his grandfather, "Which wolf will win?"
 
The old chief replied, "The one you feed."
 

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PAID WEEK/MONTH SPOTLIGHTS
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New Business Names: Naming For The Ear
By Marcia Yudkin


It's surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn't even separate into words.
 
In many cases this has nothing to do with the diction of the receptionist. Out of context, the company name simply makes no sense to the ear.
 
Years ago I had an extreme version of this experience when a gardening columnist I was interviewing said something interesting about "squash vine borers." Listening, I could not form words out of those sounds. I had to ask her to repeat the phrase three times. I still wasn't sure I'd gotten it right and emailed her to check, only to learn that what I'd finally heard as "bores" should have been "borers."
 
Two names submitted in our first Named At Last naming contest, for a web design/search engine optimization company, exemplify this problem. Each contains the kernel of an appealing visual image, but out loud they don't work:
 
Ducks Tech Web
Agile Impala
 
In the first name, the consonants smudge into one another, and in the second example, the vowels blend together when they shouldn't. Corral a colleague who hasn't read this newsletter, and test this by saying each name naturally, without exaggerating the space between the words. Ask them to spell what you just said. Most of the time, the colleague will look stunned, unable to echo the sounds, much less spell words.
 
Use "the receptionist test" on any name you're considering for a company or product. Even if you primarily sell through the written word, there will be times when you need to call a business partner and have the name create understanding rather than confusion.


About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms new company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com  
 

Build a Profitable Subscriber List
By Kathleen Gage

Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?

How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do ? and they do it.

Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Simple as that.

Developing and utilizing systems is nothing new. Yet, the great search for the pot-of-gold at the end of the rainbow and getting-rich-quick continues. 

The place you'll find more gold than virtually anywhere else is in doing something many people just don't find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don't find database management "sexy" enough. So they continually buy into that next "secret formula."

Fact is, with a well-groomed database you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in the minds of your market by keeping in touch. This establishes excellent position within your market.

Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.

Bigger is not necessarily better when it comes to your database. Depending on your industry and what you sell you may be well served to focus on the few dozen or few hundred who want to buy from you rather than thousands who couldn't care less about what you offer.

On the other hand, there will be situations where building a massive list is exactly what you need to do. Especially if you have mass quantity products you are selling at a very low price. Then you may want to go for the numbers.

Driving traffic to your site is an ongoing process as is building and maintaining your database. If you are serious about using the Internet in your marketing you need to lay the groundwork to optimize your opportunities.

-Develop a fully operational web site
-Have a way to capture contact information such as a sign up form
-Give people a reason for leaving their contact information such as an Ezine, free report or ebook, an article of interest to your target market or anything that is of benefit to the reader
-Develop a series of content driven messages that address your customers' needs
-Keep your name in front of your market consistently without being annoying
-Write and distribute articles to various online resources pertinent to your market
-Create a resource box containing your web address
-Do not make the articles a hard sell. Rather, provide information that positions you as a resource before you are a vendor
-Develop a list of forums and discussion groups you can participate in
-Commit to the long-term.

By focusing on developing a solid database and providing incredible value to your market you can and will achieve success in your business. Guaranteed!

About the Author:
Kathleen Gage is one of the top rated business owners for 2004 in Utah. Gage is an award winning keynote speaker and author. Access her FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at  http://www.streetsmartsmarketing.com/free-ebook.htm