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Turn Words Into Traffic 
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Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

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"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  November 01, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Another new month more new goals to meet. Are you setting goals or not? Without goals you will not know if you are growing or sitting still...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
 
~ Johann von Goethe

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PAID WEEK/MONTH SPOTLIGHTS
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Create Your Three Letter Autoresponder Follow-Up
Author: Kevin Nunley


A woman told me this week, "Your advertising is wasted if you don't follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days. 
 
People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else's ad. Yours had the good fortune of reaching the customer at just the right time. 
 
You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost. 
 
Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. 
 
Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features. 
 
Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven't yet had time to respond." 
 
Then give them another rundown on your offer. Bring in a fresh angle so it doesn't seem like they are reading the same letter they saw a few days ago. 
 
More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they're ready to buy.
 
Offer Your Own Email Course 
 
One of the most successful marketing techniques I've found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day.
 
Here is how to create yours: 
 
1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively. 
 
A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I'm plugging my ads here and there during the course). 
 
Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about. 
 
2. If you don't write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit). 
 
You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.


About The Author: Need sales letters, web copy, a press release, or your own ezine article (with your name on it)? Let Kevin Nunley write it for you. See http://DrNunley.com/copywriting.asp for details. Reach Kevin at kevin@drnunley.com .

Short Shrift
By Bob Osgoodby


We receive so much information on the Internet, especially via email, that many times we have difficulty separating the good "stuff" from the junk. Most of us put unsolicited email (spam) in the junk category. By the time we weed through all that however, we are approaching information overload, and may give "short shrift" to the really good information we receive.

One way to overcome this very real problem, is to create email filters for things you may wish to read at a future time. For example, create a generic filter for the ezines or newsletters you subscribe to, or one for each. This will then automatically separate this good "stuff" from the junk. You can then keep your "inbox" clean and read the information at your leisure when you are less harried.

Use your email filters to weed out the junk. It only takes a moment or so to create a filter, and this will keep all the repeat spam out of your inbox. The best way to filter spam, is not to filter on the senders email address. Most of these are forged anyway, and are different every time. Pick out some "key words" contained in the body of the message. "ST0P SN0RING", "Own An Offshore Retirement Fund", "$16,000+ with ONE $20 gift" just to name a few. Filter out those emails that match your key words.

Some of the spam is one time only and you don't need to be concerned with that. One way to do it, is to create a folder titled "Spam". Every day, instead of simply deleting them, transfer them to this folder. If you see a pattern developing, you can easily pick out the worst offenders, and create a filter for them.

When you subscribe to an ezine or newsletter, don't make a summary judgment that you don't want it. Most publishers try to provide a "variety" of items, and it may take several issues before you both click. Like a baseball player, don't expect a "homerun" every time at bat. Give it a half-dozen or so issues before making up your mind. You may simply get an issue that doesn't appeal to you, but the next might be a winner.

Some people go so far as to set up a separate email account just for their personal use, and another for their ezines, which is not a bad idea. But, if you do this, for goodness sake remember which one you used. Most publishers use list servers for their mailings. You can't unsubscribe from a publication except from the address that they have on file. To prevent the "cranksters" from running amok, they require you to be signed on the address they have on file in order to be removed.

If you decide you don't want a particular publication any longer, try to unsubscribe, and if you get a message that you are not on the list, it does little good to rant and rave. If you're not there, you're not there - period. While most publishers don't want people on their list who don't wish to receive it, they have no idea what email address you used when subscribing.

Most publishers will make an honest effort to remove you from their list, and threats to report them for spamming, will not help them to remove you. The majority of the time the people who complain are using a free email account, and are automatically forwarding the mail to their main address. To compound matters, they forgot they are doing this, and get aggravated when they can't unsubscribe under their main email address.

If you are receiving a publication and cannot unsubscribe, filter their publication automatically into your trash basket. This will save you and the publisher a lot of aggravation.

There is a great deal of information on the Internet. If you approach it wisely, you will benefit. If you don't, you may be suffering from information overload, and giving some really good information short shrift because it is mixed in with all the junk mail you receive. 

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm