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Published Tuesday & Thursday
Lena Sanchez - Editor
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Thursday November 2, 2006
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Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Here's hoping you
have your month off to a good start and all your dreams can
be fulfilled... Today's coaches has some info that can help
those home business dreams come true. Read and glean...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL THOUGHT
======================
Here's what you
have to do to convert search engine visitors into buying
customers. Do everything you can to get their email
address. Offer a free newsletter, tips, or product updates.
Get in touch with them again and again until a customer
relationship develops. It won't happen instantly, but over
time you will covert those minions of search engine visitors
into growing sales.
~ DrNunley.com"
====================
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BUSINESS TIP
==========================
Advertising Is All About Benefits
by Small Business Advertising Expert BIG Mike McDaniel
Think benefits and you have a leg up on your
competition. The secret is, advertising benefits, works,
and most people in business don't know it.
The rules are the same no matter where you advertise;
TV, Radio, Newspaper, The Shopper, Billboards, urinal
signs. Advertise benefits and they will come.
Put your mug in the ad or on the TV and the neighbors
might say "saw you on the TV", or "..saw your picture in
the paper, again." But not strangers. Your 30 foot tall
mug on the billboard won't bring a sole through the door
or get them to buy your product.
"Ego" sells ads, not product, and the newspaper and
billboard people know it. "Let's put your picture on the
billboard, Fred!" Three friends mention it and Fred
thinks the advertising was a success and signs up for
more. It may be worse on radio. How many really bad
commercials have you heard that were made by the owner.
"come see us.. new merchandise arriving daily." Yuk!
You don't need a picture of your building, you need a
description of what is inside.
Don't tell me all the brands of vacuums you carry, tell
me if I need a bag, you have it or can get it overnight.
Don't tell me you have the largest selection, or latest
styles and colors. Tell me if you can fit me no matter
what my size.
Don't tell me you have 20 years' experience. Tell me
you'll show up on time, smell good and fix my toilet, or
I don't pay.
Take a poll, they don't care about car dealers, banks or
tire stores. All they care about is "What's in it for
me?". Advertise benefits and your advertising will be a
success.
Let the other guys flush their ad money with giant
pictures of the staff, or TV commercials with the grand
kids singing a song. Done right, advertising is not an
expense. It will pay for itself, many times over.
Concentrate on WIIFM, What's In It For Me, and your
advertising will work harder for you.
©2006 BIG Mike McDaniel, Small Business Advertising
Expert, all rights reserved. BIG Mike is a Business
Consultant and Professional Speaker. His BIG Ideas Group
helps business grow with promotions, special reports,
mastermind groups, seminars and consulting. Subscribe to
"BIG Ideas for Small Business" Newsletter
http://BigIdeasGroup.com
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
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===========================
BUSINESS COACH OF THE DAY
===========================
Do
What's Important Vs. Doing What's Urgent!
By Fred Black
Many years ago, one of my brothers gave me a book on audio
tape that I think was from the Day-Timer folks. I don't
remember the title, but the basic theme was how to make
better use of your times. One thing I do remember was a
chapter on doing what's important not what's urgent.
Do what's important, not what's urgent.... What exactly does
that mean? What's the difference? Aren't most things that
are urgent also important? No, not necessarily. Most people
reading this article lead busy, hectic lives. If you work
and have children, especially young children, you know
exactly what I'm talking about. You get up tired, work hard,
go to bed late without doing everything you needed to get
accomplished that day and you repeat the process day after
day. You think on your feet, eat on the run, and plan your
life using the "just in time" model. Most things come at you
as urgent, with a "you've got to do this right now"
label attached (either literally or figuratively). It's easy
to jump on problem after problem and soon you find that
you've become a fire truck, putting out fires all the time.
How do you fix the things that start the fires? How do you
do that when you feel like your life is a merry-go-round
going 90 MPH and you're hanging on by your fingertips? You
stop automatically responding to everything that's demanding
your attention. You handle the important things first. You
ask yourself, is this important? Will it be important a
week, a month, a year from now? How will it affect my
children? Will it put money in my pocket or take it away? Is
it important to someone I care about? Will it make my
marriage better or will it hurt my marriage? Will it make me
healthier? The list goes on and on.
We're a society, both in our personal lives and in our
businesses, that has instant gratification at the center of
most decisions and activities. We should look farther down
the road and try to see how decisions made today will have
an impact on our future. Even decisions that may seem
harmless can have drastic implications. For instance, I just
did a quick search on Yahoo to find the average TV viewing
time per person. I found one study that says according to
the Total TV Audience Monitor (T-TAM), DVR (digital video
recorder) owners watch an average of 29.25 hours of TV in a
week. That's 1521 hours per year or 63 days. Two months of
time wasted. Is that good or bad? I think its bad. How much
happier we'd be, how much stronger our marriages and
relationships with our children would be, how much healthier
we'd be, how much smarter we'd be, if we turned off the TV.
In many homes the TV is like a light bulb, it's on as soon
as you come home and off when you go to bed. In some houses,
there's a TV in every room of the house. Not all TV is bad,
but for the most part it's a waste of time. If you leave it
on while you're doing other things, then it's a distraction
that you could do without.
It's my opinion that in addition to wasting time, most
television programming chips away at moral values we
desperately need to cling to and instill in our children.
Here's another example, the phone. Most of us have a home
phone and a cell phone. If you're married, your spouse
probably has a cell phone. If you have children, they may or
may not have cell phones. That's a lot of phones! One nice
thing about current phones is that they have caller ID.
Usually you can tell who is calling. Well guess what, you
don't HAVE to answer the phone when it rings. We've been
programmed to think we must jump up and get the phone.
Why? True, sometimes it's important and before caller ID you
really didn't have a way to know who was on the other end
without answering the call, but now you do. It feels strange
at first, almost a guilty feeling, when you know who's
calling and you don't answer the phone. The phone is a
device that yells out urgency when it rings, but you have
the ability to only answer if it's important. If it's not
important, don't answer it and return the call later, after
you've finished whatever you were doing when the phone rang
- but only if you want to.
When someone asks you to do something, or when you start to
do something, even activities you've been doing all along,
ask yourself is this urgent or is it important? Is there
something that's more important that I could be doing, maybe
something that's displaying a sense of urgency, but that is
more important? You'll soon find it easy to say "no" to the
urgent and "yes" to the important. And, you'll stop putting
out fires all the time.
What can you do with the extra time? Spend it with your
spouse and or your children, decide to learn something new
such as how to make web sites, or build your future nest egg
by learning how to make money on the Internet, or learn to
play an instrument, or teach your children how to play an
instrument, take singing lessons, plant a garden, visit a
retirement center or a hospital... the list goes on forever.
About The Author: Fred Black is the founder of
http://www.WebSiteTrainingOnline.com An Introduction to
Creating Web Sites.
.
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