Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Turn Words Into Traffic 
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How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

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"How to Work Less... get Paid More... and have tons more Fun with your online business!"


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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  November 2
, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!


This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber

Here's hoping you have your month off to a good start and all your dreams can be fulfilled... Today's coaches has some info that can help those home business dreams come true. Read and glean...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

Does a website sound too weird to be true? 
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MOTIVATIONAL THOUGHT
======================

Here's what you have to do to convert search engine visitors into buying customers.  Do everything you can to get their email address.  Offer a free newsletter, tips, or product updates. Get in touch with them again and again until a customer relationship develops.  It won't happen instantly, but over time you will covert those minions of search engine visitors into growing sales.

~ DrNunley.com"


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SHOWCASE SPOTLIGHT
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Stop Wasting Time and get down to business online and see your dreams come true!!! Click Here For the How-To's!
 


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PAID WEEK/MONTH SPOTLIGHTS
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Health Naturally and Simple! The Herbal Pharmacy To Health


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BUSINESS TIP
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Advertising Is All About Benefits
by Small Business Advertising Expert BIG Mike McDaniel

Think benefits and you have a leg up on your competition. The secret is, advertising benefits, works, and most people in business don't know it.

The rules are the same no matter where you advertise; TV, Radio, Newspaper, The Shopper, Billboards, urinal signs. Advertise benefits and they will come.

Put your mug in the ad or on the TV and the neighbors might say "saw you on the TV", or "..saw your picture in the paper, again." But not strangers. Your 30 foot tall mug on the billboard won't bring a sole through the door or get them to buy your product.

"Ego" sells ads, not product, and the newspaper and billboard people know it. "Let's put your picture on the billboard, Fred!" Three friends mention it and Fred thinks the advertising was a success and signs up for more. It may be worse on radio. How many really bad commercials have you heard that were made by the owner. "come see us.. new merchandise arriving daily." Yuk!

You don't need a picture of your building, you need a description of what is inside.

Don't tell me all the brands of vacuums you carry, tell me if I need a bag, you have it or can get it overnight.

Don't tell me you have the largest selection, or latest styles and colors. Tell me if you can fit me no matter what my size.

Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?". Advertise benefits and your advertising will be a success.

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids singing a song. Done right, advertising is not an expense. It will pay for itself, many times over. Concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.


©2006 BIG Mike McDaniel, Small Business Advertising Expert,  all rights reserved. BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas for Small Business" Newsletter http://BigIdeasGroup.com


 


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===========================
BUSINESS COACH OF THE DAY
===========================

Do What's Important Vs. Doing What's Urgent!
By Fred Black


Many years ago, one of my brothers gave me a book on audio tape that I think was from the Day-Timer folks. I don't remember the title, but the basic theme was how to make better use of your times. One thing I do remember was a chapter on doing what's important not what's urgent.

Do what's important, not what's urgent.... What exactly does that mean? What's the difference? Aren't most things that are urgent also important? No, not necessarily. Most people reading this article lead busy, hectic lives. If you work and have children, especially young children, you know exactly what I'm talking about. You get up tired, work hard, go to bed late without doing everything you needed to get accomplished that day and you repeat the process day after day. You think on your feet, eat on the run, and plan your life using the "just in time" model. Most things come at you as urgent, with a "you've got to do this right now"

label attached (either literally or figuratively). It's easy to jump on problem after problem and soon you find that you've become a fire truck, putting out fires all the time.

How do you fix the things that start the fires? How do you do that when you feel like your life is a merry-go-round going 90 MPH and you're hanging on by your fingertips? You stop automatically responding to everything that's demanding your attention. You handle the important things first. You ask yourself, is this important? Will it be important a week, a month, a year from now? How will it affect my children? Will it put money in my pocket or take it away? Is it important to someone I care about? Will it make my marriage better or will it hurt my marriage? Will it make me healthier? The list goes on and on.

We're a society, both in our personal lives and in our businesses, that has instant gratification at the center of most decisions and activities. We should look farther down the road and try to see how decisions made today will have an impact on our future. Even decisions that may seem harmless can have drastic implications. For instance, I just did a quick search on Yahoo to find the average TV viewing time per person. I found one study that says according to the Total TV Audience Monitor (T-TAM), DVR (digital video recorder) owners watch an average of 29.25 hours of TV in a week. That's 1521 hours per year or 63 days. Two months of time wasted. Is that good or bad? I think its bad. How much happier we'd be, how much stronger our marriages and relationships with our children would be, how much healthier we'd be, how much smarter we'd be, if we turned off the TV. In many homes the TV is like a light bulb, it's on as soon as you come home and off when you go to bed. In some houses, there's a TV in every room of the house. Not all TV is bad, but for the most part it's a waste of time. If you leave it on while you're doing other things, then it's a distraction that you could do without.

It's my opinion that in addition to wasting time, most television programming chips away at moral values we desperately need to cling to and instill in our children.

Here's another example, the phone. Most of us have a home phone and a cell phone. If you're married, your spouse probably has a cell phone. If you have children, they may or may not have cell phones. That's a lot of phones! One nice thing about current phones is that they have caller ID. Usually you can tell who is calling. Well guess what, you don't HAVE to answer the phone when it rings. We've been programmed to think we must jump up and get the phone.

Why? True, sometimes it's important and before caller ID you really didn't have a way to know who was on the other end without answering the call, but now you do. It feels strange at first, almost a guilty feeling, when you know who's calling and you don't answer the phone. The phone is a device that yells out urgency when it rings, but you have the ability to only answer if it's important. If it's not important, don't answer it and return the call later, after you've finished whatever you were doing when the phone rang - but only if you want to.

When someone asks you to do something, or when you start to do something, even activities you've been doing all along, ask yourself is this urgent or is it important? Is there something that's more important that I could be doing, maybe something that's displaying a sense of urgency, but that is more important? You'll soon find it easy to say "no" to the urgent and "yes" to the important. And, you'll stop putting out fires all the time.

What can you do with the extra time? Spend it with your spouse and or your children, decide to learn something new such as how to make web sites, or build your future nest egg by learning how to make money on the Internet, or learn to play an instrument, or teach your children how to play an instrument, take singing lessons, plant a garden, visit a retirement center or a hospital... the list goes on forever.

About The Author: Fred Black is the founder of http://www.WebSiteTrainingOnline.com An Introduction to Creating Web Sites.

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