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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Tuesday November 6, 2007
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Free Information on building a home business with mentors
that have already been there and is doing it...Since I tend
to have a longer newsletter I'm told this is an ezine. Newsletter or ezine,
you decide? Free advertising, one ad only,
per new
subscribers.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow
your Home
Business and educate you to Healthy Alternative lifestyle
and treating! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Most of you had a time change this last weekend but we live
in one state where time stays the same and the rest of the world
changes. That contains a life lesson... Just as Arizona
makes choices to be different so do those of us who
choose to be independent and plug along with our home business
the rest of the world is doomed to continue following someone
else's instructions and being told when to take time off and
when they can't, when to take a lunch according to the boss's
time table and how much they can make. We entrepreneurs get to
make all those decisions as well as choose what information
passed on is necessary in our business. Make you choices with
our coaches and succeed as far as you wish to...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
Even though there
is much work yet to be done, and numerous obstacles still to
be overcome, there is no reason to be dismayed. Because as
each moment comes, you can fill it with effort and value,
and your life will continue to grow richer as a result.
It's a mistake to assume that effort is something to be
diligently avoided. To wish for a life free of challenges is
to wish for a life in which it would be impossible to find
any kind of real fulfillment.
Look back at where you've come from and you will understand.
The times that have brought the most value and richness to
your life were the times that demanded the most of you.
Find your joy in the challenges, in the efforts, in the
living and in the giving. The moments when much is asked of
you are the moments when great richness is added to your
experience of life.
Think of what a valuable and magnificent opportunity it is
to be able to work, to learn, to grow, to accomplish and to
find sweet fulfillment in making a difference. Realize how
blessed you are in having access to the challenges that will
pull you forward.
There is always work to be done. And that is something for
which you can truly be thankful.
~ Ralph Marston
====================
SHOWCASE
SPOTLIGHT
=====================
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(11/8)
==========================
BUSINESS TIP
==========================
Internet Marketing And Your Home Based
Business
By George Collins
How many different programs do you need to make money,
not many. It's a large industry. And so those millions
and millions of people are already targeted. That is my
number one target market, not to say that all my
advertising goes to just them, but that's my first
target when I work from home. Second, once they sign up
you will find out a lot of them are already familiar
with this industry and know how to market, a lot of them
usually know other people in the industry, like
themselves, who they can refer the product to or the
product of the business that you are in, whatever
business you might be in, and so you can make another
sale, an override.
If you are in an mlm company and you have a down line of
four, six, eight or nine levels, that is how it goes,
you make more sales. In my company I make a direct sale
to someone in this industry and they refer five or six,
eight, ten or forty other people in the first week or
the first month, that is how many hundred dollar and two
hundred dollar overrides I get, instantly, paid
instantly to me. It is a better bang for my buck there
also.
So, unlike people who are not familiar to this industry,
they do not need as much training. Some just start right
away, some get started right away and learn more from
our product than how to market. So that is the number
one target market, this industry. Now, I am not saying
that you cannot target other people that are looking for
a home based business or to work from home, I am saying
that it is a different process, that is the target
market, it is a different process.
First in your sales process you are going to have to
convert them into wanting to have their own home based
business. They are looking, they have not been sold on
getting their own home based business. Second, you have
to convert them on buying the product of whatever
business you are in. Now, back to target marketing. This
is why it is the same sales process, same marketing
process for whatever you are marketing. The entry point
is you have to have some kind of ad, and I am going to
use pay per click right here, and again this will work,
pay per click ads is the same thing if you use it for
classified ads, online, off line newspapers, magazines,
whatever it might be, it is all little small ads.
Now that small ad, when you write it, usually you get
like three or four lines and that includes your website
address. The first line, obviously, is the headline. You
have to hit your target market and hit a problem that
they have. For instance, cannot market, tired of failing
in mlm, tired of not making sales, and basically you
give them enough information to want to click on your ad
and to go to the next page, which is your landing page,
or your lead capture page.
In the ad that you write, here is a point where people
make mistakes. They are targeting a keyword, they are
targeting, let us just say, make money on line, but yet
in their ad they are saying 1 ups or 2 ups are dead, or
tired of not making money in mlm, or cannot make any
sales, or whatever they might say, whatever problems
people have. And they are targeting that home based
business or make money on line. Well, it totally does
not apply to them, they have never been in this
industry, most of them.
So their ad is not targeted enough. Whereas, if they
were targeting something in this industry like other
keywords, it is targeted. If I am targeting people that
are in 1 up or 2 up programs, why am I going to talk
about mlm. Even though 1 up and 2 up programs are kind
of in the mlm industry and are considered mlm, it is
just like a qualification process to be an afflilate,
but most people think of mlm as down lines, huge down
lines or some type of down line. So I would say 1 ups
and 2 ups instead of mlm. People routinely mess up their
ad initially with that.
About The Author: Are You Prepared To Instantly Plug-in
To A Power House Marketing System: Contact George
Collins
http://mymarketingfirm.com Email George Collins
http://georgecollins.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Top 10
Signs Your Message Needs A Marketing Makeover
By Denisse Michaels
Is your marketing dull, flat, and downright boring? Does it
lack zest and appeal? Without realizing it you may be
driving away folks who could easily buy your products or
services. Read these ten signs and raise your awareness of
what drives folks away and how to create a message which
will catch fire with your target audience.
1. Its all about you.
Folks are not interested in you and your accolades. They
want to know what you can do to solve their problem. Drop
the focus on you, and turn the spotlight on what is
important to your buyer. Remember Radio Station WIIFM. That
stands for, "What's in it for me?"
2. Its filled with details and research.
People become bogged down and bored with details and
statistics. They are much more interested in buying from
someone who shares their personal experiences and who is
willing to build an open and honest relationship.
3. It lacks action-oriented words.
People love to buy Nike products, because the words "Just Do
It" communicate action. By using words such as run, dance,
live, sing, move, or play, you will get potential clients
moving, excited about buying your product or service.
4. You have nothing new to offer.
People are bored with the same old same old. Put yourself on
the bleeding edge of your profession by taking advantage of
the new tools and resources which are out of the norm. If
you are offering a solution that's tired, old and outdated ?
people will respond in kind. Offer a solution that's new and
exciting, or old secrets that are little-known yet proven,
and you will create more interest.
5. Your message says "neediness" and "desperation."
If your marketing message is focused on "sell, sell, sell,"
you will send the message that you are needy and desperate
which will drive customers away fast. Communicate
confidence, self-assuredness, but not arrogance and a
willingness to provide value, and you will develop raving,
happy fans.
6. Your message lacks "color."
An selling message can be viewed in black and white and yet
paint an amazingly colorful picture. Use powerful words
which grab the attention of your potential customers such as
discover (suggests excitement), proven (sends a message of
peace of mind), and savings (everyone wants more money and
more time). Get your hands on a copy of "Words That Sell" or
"More Words That Sell" by Richard Bayan and you'll have an
array of great power words available to you.
7. You are marketing "on the surface."
People buy based on emotions and then they back it up with
logic. (Another good reason not to lead with statistics.) If
you are selling shampoo, don't just sell shampoo...sell
beautiful hair, how others react to it and how that feels.
If you are selling bookkeeping services, sell peace of mind
and trust. If you are selling a vacation, sell a luxurious
day on the beach and romantic walks under the stars.
8. It lacks "personality."
Even if you are selling widgets, folks want to know who is
selling the widgets. Why? Because they want to know you can
be trusted to deliver as promised. Use fun photographs and
life stories so that your buyers can get a closer look at
your life. The connection you will make will be
unforgettable.
9. Your message lacks "added value."
Studies show people buy if the value is understood. If you
charge extra nickels and dimes for small extras, you will
quickly drive buyers away. People who "nit pick" over
incidentals are considered "uptight" and "inflexible."
Yawn!!! Drop the nit-picking, and over deliver by adding
extra value. Customers will love you for it!
10. You're playing "Follow the Leader."
People want to buy from leaders. Be bold and unique in what
you stand for. Make this known on your website, in your
brochures, and in the articles you write. Claim your
position as a leader and people who resonate with your
message will follow your lead. When you position yourself as
someone who is unique, confident, and worthy of trust people
will see that and be more likely to want to do business with
you.
About The Author: Denise Michaels' ground-breaking, "Secrets
of Money Making Sales Letters provides amazingly simple,
step-by-step help to help you transform your cash flow. Find
it at,
http://www.SalesLetterEbook.com Also, discover more
about marketing mentoring with Denise at,
http://www.MentoringwithDenise.com
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