Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday November 6
, 2007

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told this is an ezine. Newsletter or ezine, you decide? Free advertising, one ad only, per new subscribers.
Watch For A Natural Environmental Facts Health edition on Wed. & Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow your Home Business and educate you to Healthy Alternative lifestyle and treating! Without health your business cannot grow!  Archives



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=> IN THIS ISSUE!
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<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising Options Click Here

Most of you had a time change this last weekend but we live in one state where time stays the same and the rest of the world changes. That contains a life lesson... Just as Arizona makes choices to be different so do those of us who choose to be independent and plug along with our home business the rest of the world is doomed to continue following someone else's instructions and being told when to take time off and when they can't, when to take a lunch according to the boss's time table and how much they can make.  We entrepreneurs get to make all those decisions as well as choose what information passed on is necessary in our business. Make you choices with our coaches and succeed as far as you wish to...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone. 
Lena


Reminder:

Don't Pass On Misinformation. to others. Find out if it's real first at hoaxbusters 

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MOTIVATIONAL THOUGHT
======================

Even though there is much work yet to be done, and numerous obstacles still to be overcome, there is no reason to be dismayed. Because as each moment comes, you can fill it with effort and value, and your life will continue to grow richer as a result.

It's a mistake to assume that effort is something to be diligently avoided. To wish for a life free of challenges is to wish for a life in which it would be impossible to find any kind of real fulfillment.

Look back at where you've come from and you will understand. The times that have brought the most value and richness to your life were the times that demanded the most of you.

Find your joy in the challenges, in the efforts, in the living and in the giving. The moments when much is asked of you are the moments when great richness is added to your experience of life.

Think of what a valuable and magnificent opportunity it is to be able to work, to learn, to grow, to accomplish and to find sweet fulfillment in making a difference. Realize how blessed you are in having access to the challenges that will pull you forward.

There is always work to be done. And that is something for which you can truly be thankful.

~ Ralph Marston


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SHOWCASE SPOTLIGHT
=====================
 


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PAID WEEK/MONTH SPOTLIGHTS
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(11/8)


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BUSINESS TIP
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Internet Marketing And Your Home Based Business
By George Collins


How many different programs do you need to make money, not many. It's a large industry. And so those millions and millions of people are already targeted. That is my number one target market, not to say that all my advertising goes to just them, but that's my first target when I work from home. Second, once they sign up you will find out a lot of them are already familiar with this industry and know how to market, a lot of them usually know other people in the industry, like themselves, who they can refer the product to or the product of the business that you are in, whatever business you might be in, and so you can make another sale, an override.

If you are in an mlm company and you have a down line of four, six, eight or nine levels, that is how it goes, you make more sales. In my company I make a direct sale to someone in this industry and they refer five or six, eight, ten or forty other people in the first week or the first month, that is how many hundred dollar and two hundred dollar overrides I get, instantly, paid instantly to me. It is a better bang for my buck there also.

So, unlike people who are not familiar to this industry, they do not need as much training. Some just start right away, some get started right away and learn more from our product than how to market. So that is the number one target market, this industry. Now, I am not saying that you cannot target other people that are looking for a home based business or to work from home, I am saying that it is a different process, that is the target market, it is a different process.

First in your sales process you are going to have to convert them into wanting to have their own home based business. They are looking, they have not been sold on getting their own home based business. Second, you have to convert them on buying the product of whatever business you are in. Now, back to target marketing. This is why it is the same sales process, same marketing process for whatever you are marketing. The entry point is you have to have some kind of ad, and I am going to use pay per click right here, and again this will work, pay per click ads is the same thing if you use it for classified ads, online, off line newspapers, magazines, whatever it might be, it is all little small ads.

Now that small ad, when you write it, usually you get like three or four lines and that includes your website address. The first line, obviously, is the headline. You have to hit your target market and hit a problem that they have. For instance, cannot market, tired of failing in mlm, tired of not making sales, and basically you give them enough information to want to click on your ad and to go to the next page, which is your landing page, or your lead capture page.

In the ad that you write, here is a point where people make mistakes. They are targeting a keyword, they are targeting, let us just say, make money on line, but yet in their ad they are saying 1 ups or 2 ups are dead, or tired of not making money in mlm, or cannot make any sales, or whatever they might say, whatever problems people have. And they are targeting that home based business or make money on line. Well, it totally does not apply to them, they have never been in this industry, most of them.

So their ad is not targeted enough. Whereas, if they were targeting something in this industry like other keywords, it is targeted. If I am targeting people that are in 1 up or 2 up programs, why am I going to talk about mlm. Even though 1 up and 2 up programs are kind of in the mlm industry and are  considered mlm, it is just like a qualification process to be an afflilate, but most people think of mlm as down lines, huge down lines or some type of down line. So I would say 1 ups and 2 ups instead of mlm. People routinely mess up their ad initially with that.

About The Author: Are You Prepared To Instantly Plug-in To A Power House Marketing System: Contact George Collins  http://mymarketingfirm.com Email George Collins
http://georgecollins.com
 


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BUSINESS COACH OF THE DAY
===========================

Top 10 Signs Your Message Needs A Marketing Makeover
By Denisse Michaels


Is your marketing dull, flat, and downright boring? Does it lack zest and appeal? Without realizing it you may be driving away folks who could easily buy your products or services. Read these ten signs and raise your awareness of what drives folks away and how to create a message which will catch fire with your target audience.

1. Its all about you.


Folks are not interested in you and your accolades. They want to know what you can do to solve their problem. Drop the focus on you, and turn the spotlight on what is important to your buyer. Remember Radio Station WIIFM. That stands for, "What's in it for me?"

2. Its filled with details and research.

People become bogged down and bored with details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

3. It lacks action-oriented words.

People love to buy Nike products, because the words "Just Do It" communicate action. By using words such as run, dance, live, sing, move, or play, you will get potential clients moving, excited about buying your product or service.

4. You have nothing new to offer.

People are bored with the same old same old. Put yourself on the bleeding edge of your profession by taking advantage of the new tools and resources which are out of the norm. If you are offering a solution that's tired, old and outdated ? people will respond in kind. Offer a solution that's new and exciting, or old secrets that are little-known yet proven, and you will create more interest.

5. Your message says "neediness" and "desperation."

If your marketing message is focused on "sell, sell, sell," you will send the message that you are needy and desperate which will drive customers away fast. Communicate confidence, self-assuredness, but not arrogance and a willingness to provide value, and you will develop raving, happy fans.

6. Your message lacks "color."

An selling message can be viewed in black and white and yet paint an amazingly colorful picture. Use powerful words which grab the attention of your potential customers such as discover (suggests excitement), proven (sends a message of peace of mind), and savings (everyone wants more money and more time). Get your hands on a copy of "Words That Sell" or "More Words That Sell" by Richard Bayan and you'll have an array of great power words available to you.

7. You are marketing "on the surface."

People buy based on emotions and then they back it up with logic. (Another good reason not to lead with statistics.) If you are selling shampoo, don't just sell shampoo...sell beautiful hair, how others react to it and how that feels. If you are selling bookkeeping services, sell peace of mind and trust. If you are selling a vacation, sell a luxurious day on the beach and romantic walks under the stars.

8. It lacks "personality."

Even if you are selling widgets, folks want to know who is selling the widgets. Why? Because they want to know you can be trusted to deliver as promised. Use fun photographs and life stories so that your buyers can get a closer look at your life. The connection you will make will be unforgettable.

9. Your message lacks "added value."

Studies show people buy if the value is understood. If you charge extra nickels and dimes for small extras, you will quickly drive buyers away. People who "nit pick" over incidentals are considered "uptight" and "inflexible." Yawn!!! Drop the nit-picking, and over deliver by adding extra value. Customers will love you for it!

10. You're playing "Follow the Leader."

People want to buy from leaders. Be bold and unique in what you stand for. Make this known on your website, in your brochures, and in the articles you write. Claim your position as a leader and people who resonate with your message will follow your lead. When you position yourself as someone who is unique, confident, and worthy of trust people will see that and be more likely to want to do business with you.

About The Author: Denise Michaels' ground-breaking, "Secrets of Money Making Sales Letters provides amazingly simple, step-by-step help to help you transform your cash flow. Find it at, http://www.SalesLetterEbook.com Also, discover more about marketing mentoring with Denise at,
http://www.MentoringwithDenise.com


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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