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"Your Home Business Coaching Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday November 7, 2006
````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Today here
in the United States of America we have the honor of voting
for the people we think is most capable of making decision
for leading our great country... If you haven't voted today
today get out there and make your wishes known... Over the
last six years with war and fears planted in our minds
against terrorists, today's election will be one of interest
to the whole world, but 2008 stands to be even more watched
and harder fought. Yes, terrorism lives and it has since
biblical days but fearing it will not make it less or our
risks of being involved in it any greater... So don't let fear
of terrorism be your motivator in your voting decision. If
you live in the U.S. your chances of being hit by a
car/bus/train/plane or dying of medical errors are about
100,000 times greater than dying from at the hands of a
terrorist... Sanity depends on not voting from fear...
Simply do your part,
VOTE!
Today's coaches has some bits of information to help you
improve your home business so use it and prosper! Holiday
shoppers are ready to use your product but they can only do
that if you have your advertising in place early enough...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"The smartest
thing that a person can do is to persistently think the
thoughts that are consistent with the kind of person he or
she would like to be."
~ Brian Tracy, Author and Personal Development Expert
====================
SHOWCASE
SPOTLIGHT
=====================
Daddy's View From Home
My
wife, Mary, and I used to have
mini debates over who would get
to stay home when our first
child, Vincent, was born. The
obvious answer was whoever made
less mo*ney would get to stay
home. As it turned out, my wife
not only made more mo*ney but
also provided health insuranc*e
for the family so it was really
a no-brainer.
I quit
my full-time job as a computer
technician a few months before
Vincent was born. The idea was
that I would start a home bu*siness
to try to help out financially
once the baby arrived.
We
started an Ebay bus*iness and
actually did pretty well. I
quickly became a Power Seller –
a moniker reserved for high
sales volume and consistency.
There were two glaring problems,
however. I had to work the bus*iness
8+ hours every day except
Sunday, which I took off. We
knew that this would not work
once Mary went back to work. As
all of you moms already know,
its a full time job taking care
of a newborn (and the rest of
the house)! Besides, the fact
still remained that we both
wanted to be home with our
child.
Well here it is over a year
after I quit my job, Vin is just
over 8 months old, and Mary is
still working full time. On one
hand I feel extremely blessed
that I am able to stay home with
him, however, I know how
difficult it is for Mary to
leave every morning knowing that
she will see him just just a
couple hours at the end of the
day when she gets home. I call
her several times a day while
she is at work just to let her
know how absurdly cute he is
being or to share my stress
because he is inconsolable for
whatever reason. Of course it is
not the same – we both miss her.
Even though we are not in our
ideal family situation right
now, I have to say that I am
quite excited because we have
found a bus*iness that is the
answer. I am able to work this
bus*iness from
anywhere
on-line for just an hour or two
a day. As I continue with it, I
will be spending less than two
hours every week
.
This bus*iness will provide
several times my old wage when I
worked full-time – to the point
where it is going to replace the
need for my wife's job. That's
right, before the end of the
year my wife will be able to
quit her job and come home to me
and Vincent.
I would like to share this oppor*tunity
with you – to learn how you and
your family can gain the same
kind of time freed*om and fina*ncial
security visit :
http://www.WealthEnhancementLLC.com
Be sure to turn on your speakers
as there is an important message
from at the site. Just enter
your name and email address and
you will have fr*ee instant
acces*s to exactly what I do
that will allow us the free*dom
we deserve.
The greatest part of this bus*iness
is that anyone
can do it. We provide loads of
support and training right on
the site.
This is NOT M*LM. There are no
pills or lotions to sell.
There are no surveys.
There are no phone calls to
make.
There are no conferen*ces to
attend.
Find out more today at
http://www.WealthEnhancementLLC.com
Just by visiting and gaining fr*ee
access to the business, I will
give you life changing gifts
worth over $1500.
Make the decision to change your
family's life today.
http://www.WealthEnhancementLLC.com
Thank you,
Mathew, Mary, Vincent
P.S. - We are expecting the
birth of our second child by
March of 2007 and are ecstatic
that we both will be home to
enjoy it!
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PAID WEEK/MONTH
SPOTLIGHTS
$============================$
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==========================
BUSINESS TIP
==========================
Internet Marketing Newbie? Tailor Your
Website
By Wy Williams
You have decided to zero in on product creation? You
have reached the point were you know your goals inside
out. You have even written your goals down.
They are tacked onto your refrigerator and taped over
your computer. You also have your goals written in your
pocket-size "ideas" booklet. It appears you are ready to
rumble! Let's get it on!
You finally decide that the theme for your website is
going to be "Men's Shoes Of The 50's." From here on in,
everything on the website should dovetail nicely into
the theme.
Don't bring in men's trousers. For now, during the early
going, stick with this specific shoe.
Put your shotgun away, at this point, you need your
rifle. People are savvy. They know what it is they want.
They're smart enough to know not to type in men's shoes.
They zero in on a specific shoe, mens shoes of the 50's.
It's coming early, but here is a priceless golden
nugget.
You now know the way people search online. Try to marry
your selling strategies to the way people search. When
you can accomplish that, you will be looking your target
customer dead in the eye.
Lets dig into this a bit more. People who go online to
buy a "men's shoe of the 50's" are interested in just
that, a men's shoe of the 50's. That's it!
The trousers that you thought they might buy when they
come to your 50's shoe website are what you want. Not
what they want.
Crucial error!
Learn a lesson here because most of the money spent on
promoting 50's shoes and trousers is unfocused and
wasted. That money could have gone to increase your
variety of 50's shoe on display on your website.
Or better yet, it could have boosted your marketing
budget thereby bringing more targeted traffic to your
website. You also now have to redo your divided website.
Picture this!
Your website is perfectly themed. Content is intricately
woven throughout your website and is spot on. You have
done your website homework. Your articles and reports
are singularly focused with great content on the mens
shoe of the 50's.
The search engines have sent the spiders to comb your
website and they love it. Your google ads are specific
and focused.
Deep into the country, in a small unknown town, daddy's
birthday is approaching.
Mother is secretively asked, "what does daddy want for
his birthday?"
She shoots back with a smile, (the children have
remembered) "get him a pair of two-tone shoes from the
50's."
Perplexed, the children respond, "they don't sell those
shoes in town, where can we get them?"
Mother smiles again, "try the internet."
"Oh why didn't we think of that," replied the children.
They go to the computer, fire it up, and guess what they
type in? You're correct, mens shoes of the 50's. And
guess which website is staring them in the face?
This scenario is played out over and over and your
internet cash register is ringing steadily. Stay
focused, set up one singular site, but set it up well.
Then watch that one website turn over again and again.
Sort of like money in the bank.
About The Author: Wycliffe Williams has wasted time and
money learning this. Sometimes some lessons are brutal.
They don't have to be for you. Remain focused. Run a
tight ship. Remember, keep your ears close to the
ground. Listen to the internet beat. Take positive
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===========================
BUSINESS COACH OF THE DAY
===========================
List Building:
Developing Awesome Squeeze Pages
By Tellman H. Knudson
A squeeze page or an opt-in page is one that you drive
traffic to, with the aim of getting visitor's name and email
address, optimally in exchange for something of value. Use
squeeze pages to build a strong, responsive list.
The first and most important thing about any squeeze page
you design to build your list with is testing. Even testing
two different headlines can make all the difference in the
world.
Start split-testing your squeeze pages and you can do that
easily with something like Marketing Makeover Generator, or
if you have 1ShoppingCart or AWeber, you can use their
split-testing tools. You can also use something like Ad
Trackz. It's very inexpensive and it's great software. It's
fairly easy to learn how to use if you're willing to put a
little bit of time into studying it.
The second thing is that you need to use a few bullet
points, like five or seven at the most, and make your bullet
points short statements, not paragraphs or sentences. Each
bullet point should point out one benefit of signing up for
your product, service, or giveaway.
The closer your bullets are together, the better you'll do
and the quicker people are going to be able to read them.
So, don't leave space between bullets. In other words, be
sure to single-space each line.
Third, design your page so viewers have to scroll down as
little as possible. Let it be "above the fold." Try to put
it all right there--in their faces! You don't want visitors
to have to move around looking for information. The easier
you make it for them to sign-up for your list, the more
likely it is that they will.
Some experts say that audio increases conversion, but audio
works for some and not others. Maybe it's because people
like a soothing voice and it works for them, whereas it
won't work for people with squeaky voices. But with audio,
there are all sorts of possibilities. If you have some type
of quote on your page, for example, you could turn that into
an auto play button, and do a split test it to see if audio
will increase or decrease your conversion.
Then, on your opt-in button-use something that will get
people to click, like ?Free Instant Access,- for instance.
Test it, too.
But remember, test only one element of a page at a time. If
you test all of them at the same time, you won't know what
worked and what didn't. Change your headline and test the
one you have now with the new one. Test the wording on your
opt-in button, test putting a picture on the page with
leaving the picture off the page. (If you're going to use a
picture, make sure it's crisp and very tight-looking.) Test
everything, but only test one thing at a time.
Even joining the Better Business Bureau may make a
difference. Your opt-in rates might improve if you have a
Better Business Bureau logo on your site, but never use
things like this unless you're actually a member.
The point is that there is no right way and no wrong way to
go about doing things. Some aspects of a squeeze page are
proven to work, such as formatting and size, but all other
factors are out there waiting to be tested. Find the best
possible squeeze page through trial and error, and when you
have something that works, keep testing, until you feel that
you're all tested out, that you've squeezed every ounce of
squeeze out of that page that you can. Then, let it work for
you.
About The Author: Tellman Knudson is CEO of
http://OvercomeEverything.com. Learn how to build a
powerful and responsive list quickly through his premiere
list-building course,
http://MyFirstList.com (http:/myfirstlist.com )
##################################
Change
Your Life Information Found Below!
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======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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