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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday November 8, 2007
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Free Information on building a home business with mentors
that have already been there and is doing it...Since I tend
to have a longer newsletter I'm told this is an ezine. Newsletter or ezine,
you decide? Free advertising, one ad only,
per new
subscribers.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow
your Home
Business and educate you to Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
As the week speeds along I find that business is more
intense and the spam emails have increased two-old. I gather
that is the beginning of holiday marketing, but I for one will
not buy from any site that spammed me so I'm not sure that's the
way to do business. Our coaches today has some info on marketing
your business and hope you can use their information for your
success...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"The greatest
good you can do for another is not just share your riches,
but reveal to them their own."
~ Benjamin Disraeli
====================
SHOWCASE
SPOTLIGHT
=====================
√
Step-by-step advice
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(11/8)
==========================
BUSINESS TIP
==========================
Internet Marketing - Always Be Testing
By Tellman H. Knudson
No Internet marketing veteran worth his or her salt is
oblivious to the value of testing and tracking. But if
you're new to the Internet marketing world, start off on
the right foot. There are lots of great free services
online that will help you.
But let's define some of the terms involved in tracking
and testing before we go any further. Traffic should be
your first concern, and there's a difference in the
kinds of traffic you're going to receive. The term
"visitors" applies to anyone who comes to your site,
whether or not they've been there before. "Unique
visitors" are not how many hits your page gets, but how
many different sets of eyeballs are seeing it for the
first time. The metric that determines whether people
come and go or come and stay is the "bounce rate." This
measures how many people see only the first page in
comparison to the total number of visitors to your site,
including those people who view more than one page. Your
rate of "conversion" is the ratio of how many people
took action by opting in to your list or buying your
product or service in comparison with all the people who
came to your site. Knowing what these terms mean will
help you to decide the kind of testing you want to do
and what results you'd like to achieve.
The first kind of test that you can run is the A/B split
test. That means you're going to test one page against
another, but only one element of the pages is going to
be different. So, for example, you can have a red
headline on one page and a blue headline on another. Or,
you can offer a different free gifts for opting in on
each page. The idea is to only change one element at a
time.
Multivariate testing measures more than one element at a
time, but it requires sophisticated software to do it
properly. You can use Google's Website Optimizer, a free
service inside any AdWords account. What makes this kind
of testing so great is that you can test things much
more quickly, and in the Internet marketing business,
it's all about speed.
When you use Optimizer, you choose a web page that you
want to use as an "experiment." Then, you choose the
elements of the page that you want to test. You can test
headlines, chunks of copy, bullet points, opt-in box
calls to action... whatever. And yes, it requires some
work because all of the copy has to be rewritten at
least once, but if you want a really strong test, it
should be done more than once. Nothing in Internet
marketing works overnight, no matter what you've been
told.
Once you have that much set up at Google, you'll need to
place some code on your web page, so be sure you can do
that and have access to the page. Don't use an affiliate
page, for example. Optimizer will then rotate and test
each element that people see when they come to your
site, and it will test these elements in combinations,
so that you can see which combination of elements works
best together. It's a great way to track your progress,
but everything you do in Internet marketing needs to be
tested.
Whether you're placing a text link ad or sending an
email, you should be using a tracking link of some kind
to see your results. How will you know if your
advertising buck has been well spent, if you don't track
the effectiveness of your ad? Another free tool from
Google can help with this--the URL Builder-- and it
comes with any Google Analytics account. Use Analytics,
too, which gives you detailed information on who's
coming to your site, where they come from, and what
they're looking at and clicking on, along with some
other really cool and interesting stuff.
The whole thing is that if your Internet marketing
business isn't working out so well, or if it's working
but not at the level you want it to be working, testing
and tracking can mean the difference between success
and failure. Take advantage of the free tools that are
available, and crank your business up to the next level.
About The Author: Tellman Knudson is CEO of
http://OvercomeEverything.com and a master of list
building. Get Your Free List Building CD, a month Free
in Tellman's List Building Club, and a Free consultation
with one of our List Building experts... Now at
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===========================
BUSINESS COACH OF THE DAY
===========================
The
Truth About SEO And Meta Tags
By Gabriel Adams
In earlier days, when the Internet was still pretty new meta
tags were everything. They were vital in helping search
engines determine what the site was all about and how to
rank the site in their search results. When the databases
were smaller and more manageable, this meta tag provided a
quick and easy way to figure out which keywords were
important on a site. At that time, meta tags were king. Many
SEO services could get web sites placed high because of the
presence of meta tags.
As the Internet grew larger beyond all expectations, there
was fierce competition in trying to get into the search
engine's top ranking. SEO services who could not get their
sites ranked through fair means resorted to unfair means. In
an effort to bring traffic to their site they abused the
system by incorporating useless and completely irrelevant
keywords into their meta tags.
With the result that today, Google and most other major
search engines pay little or no attention to meta tags. What
is given more importance is the content within the pages of
the site. A few engines still take notice the words within
the meta tags, but they are used more as minor supplements
to the actual content and title tag of the web page.
So, should you or shouldn't you use meta keyword tags
anymore? It certainly couldn't hurt to use it. Search
engines use many different factors to determine site
rankings, so it makes good sense to use meta tags along with
any other acceptable and legitimate technique that is
available. At best, it increases your chances of getting a
higher ranking and there's no downside to it unless you
rampantly stuff your page with irrelevant keywords.
If you still intend using meta tags, first write your
content based on relevant keywords and then create a title
tag and meta description tag using the same keywords.
About The Author: Want top rankings? Use our SEO services at
http://www.antonaf.com/
##################################
Change
Your Life Information Found Below!
##################################
======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. Neither the editor
nor publisher is associated with the following
advertisers so we suggest that you exercise due diligence!
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