|
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday November 9, 2006
````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
I am so
glad the political ads are over... Was driving me crazy
since it seems real issues are so hard to come by in those
ads but lots of mud slinging and innuendo's fly like
crazy... I was happy to see that in most cases the mud
slingers lost their bid for office! We can settle down for
another year and a half until 2008... Online business is
much like politics in that some put other companies down,
which will only make enemies for the one cutting down
another... Advertise positively and your business will grow,
build on negatives and it will falter and die sooner or
later... State the positives about your
business/product/service and build confidence in your
clients/customers... Run other businesses/people/services
down and yours is most likely to suffer...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"If a man has
talent and cannot use it, he has failed. If he has talent
and only uses half of it, he has partly failed. If he has a
talent and learns somehow to use the whole of it, he has
gloriously succeeded and has a satisfaction and a triumph
few men ever know."
~ Thomas Wolfe, author
====================
SHOWCASE
SPOTLIGHT
=====================
$============================$
PAID WEEK/MONTH
SPOTLIGHTS
$============================$
Health Naturally
and Simple!
The Herbal Pharmacy To Health
==========================
BUSINESS TIP
==========================
3
Steps To Increase Your Online Income
By Terry Dean
The Internet marketing landscape changes constantly.
There are new products and software programs every day
it seems.
I have been doing business online successfully since
1996. One thing hasn't changed in all these years. The
money is in your list. This was true in 1996. This is
true today. This will be true in the future.
If you run an information business, the money is in your
list. If you run a local business and market online, the
money is in your list. If you're an affiliate with other
people's products, the money is in your list.
I have worked with thousands of different companies in
my coaching programs and through products my business
has offered. No matter what type of business you're in,
the money is in the list.
Some people have made good money online without a list,
but I have never seen an instance where having a list
wouldn't have increased their income.
I'm sure this isn't brand new information to you if
you've been online for any amount of time. The question
is just how much do you focus on your list?
Step One - Concentrate on Building Your List
Make it a priority. Use a squeeze lead generation page
where the only purpose of the page is to generate an
email lead. If you can't do that, then at least focus
your visitors attention on your subscribe box by
highlighting it and making it the most obvious section
of your page.
Focus your visitor's attention on your list. Give them a
valuable gift for signing up (not just a sales letter to
buy a product). Give them real value at the beginning of
your relationship as an incentive to join your list.
Then concentrate on effective marketing for your list.
Use SEO, PPC search engines, article submissions, joint
ventures, etc. all with the intention of building the
list. If you can grow your list, you'll grow your
income.
Step Two - Build a Relationship with Your List
Write emails to your list as if you're talking to one
individual. It may not be accepted in English class, but
the most powerful word for your online writing is "You."
Give them some content for free. There are thousands of
lists your subscribers can be on. What will separate you
from all the others?
I have always worked on my relationships with my
subscribers by telling short personal stories about my
own life. I shared my successes and my frustrations with
them. Always speak to your list members as if you're
speaking to one single individual.
Be personal. Give content and value. Be a real person
they can trust.
Step Three - Make Good Honest Offers to Your List
You don't just send content. You also have to send
offers. It's the combination of the two that will build
your income. Get too unbalanced in content only and you
don't make any money. Get too unbalanced in offers only
and people will stop reading.
Don't just jump on the bandwagon of whatever new product
is being sold this week. I know there are always product
launches promising you a large income if you jump on the
next big thing. You have to ignore the majority of these
if you want to really build a valuable list.
If you promote the exact same thing 50 other people are
promoting this week, you're not a "leader" any more.
You're a parrot. There is no more reason to subscribe to
your list than anyone elses. Be a little different.
If something comes along that you know will really give
value to your list, then go with it. But never become
the parrot marketer that just says what everyone else is
saying. And I can assure you that doesn't occur every
week.
About The Author: Terry Dean is the President of
MyMarketingCoach, LLC where You Earn More, Work Less,
and Enjoy Life. Get his new ebook totally FREE,
"Internet Integrity: The Truth About How ANY Business
Can Increase Profits Online" at
http://www.theterrydean.com
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
before the normal buyer will take advantage of your offer...GET THAT ADVANTAGE HERE!
Spotlight your product or service here 5 publishing days for $15
Pay and publish info
Click
Here
===========================
BUSINESS COACH OF THE DAY
===========================
When
Straight Benefit Headlines Don't Work
By Ray L. Edwards
About every copywriter will tell you that your headline
should shout your strongest benefit to your prospect. And
there are many famous headlines that have done this very
successfully. For example, here are just a few that comes to
mind:
"Shrink Hemorrhoids Without Surgery"
"The Lazy Man's Way To Riches"
"How To Win Friends And Influence People"
"Lose 30 pounds in less than one week!"
All of these headlines share one thing in common - they
promise the prospect a direct benefit. But when will such a
headline NOT work its magic?
The answer to this question has to do with what Eugene
Schwartz called "market sophistication". This could best be
illustrated if we look at a practical example.
Now let's say you were to discover a perfect and safe diet
that was the answer to every obese person in the USA. If you
introduce your diet to the market by using a headline such
as:
"Miracle Diet Helps You Melt Fat Overnight!"
An overweight person would read this headline with a lot of
skepticism. I mean, how many of these claims have you seen
before. Because the weight-loss industry is so filled with
diets that have failed, then even if your diet is the long
awaited miracle you'll have a hard time marketing this with
such headline.
So what should you do instead? What's left if not a strong
benefit headline?
In this case you'll have to tap into the general FRUSTRATION
that your prospects have with diets that they've tried and
failed at. In other words, your headline has to REFLECT the
deepest feelings of the market towards diet products. You,
as the marketer must be seen as their advocate and tap into
this general feeling of discontent.
So instead of your headline promising some great benefit it
would simply reflect the thoughts that are already in your
reader's mind. And that's the best place to start any sales
message-with a "YES" from your potential customer. Keep in
mind that your headline has only one function and that is to
stop your prospects and get them to read the first line of
the sales letter. That's it.
So a better headline for your new miracle diet would better
be:
"Frustrated By All Those Snake Oil Diets?"
"Still Overweight After Trying Every Fad Diet Program?"
These headlines all tap into a general dissatisfaction in
your target market. You are using this resentment to capture
your prospect's attention and then sell him your solution,
which of course works.
So if you are in a market that is pretty "sophisticated"
because it has seen every type of advertising promise made,
then try to use this "reflective dissatisfaction" to get
your target customer on your side.
Please note that you don't have this problem if your product
is a new breakthrough product in a new market area. In that
case use those benefit loaded headlines to your heart's
content. But if your market has been mined for every nugget
of gold and your competition numbers like the sand on the
sea shore, those big benefit headlines will arrest little
attention.
Keep in mind that when writing such headlines you are not
promising, selling or satisfying anything. You are simply
the backboard against which the ball of your market's
emotions is rebounded.
About The Author: Ray L. Edwards is a master copywriter,
published author and Internet Marketing Consultant. His
copywriting clients have claimed up to 1,600% increase in
their conversion rates just from using his services. He is
an expert in writing sales copy for the web.
http://www.webcopy-writing.com
.
##################################
Change
Your Life Information Found Below!
##################################
======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Golden
Autumn $1.00 E-Gold Give-Away! Sign Up to get your free
$1.00 in E-gold just for joining.
http://www.megaSEprofits.com/?mega=hyiprator
<><>
EARN
Unlimited $30 to your Paypal Directly. Our system is simple
and based upon the power of one! YOU can invite as many NEW
people as you want to create 3, 5, 10, 20 or even 100 NEW Power
Lines to infinity. CLICK NOW
http://www.santajingle.com/?id=ebizness
<><>
Have others
grow your list for you. Unique feature allows you to contact
your list any time you want and make a profit from your list
even before sending your first email! Sign up for free at:
http://www.ultimatemlmlist.com/r.php?u=gcooper2
<><>
Would you
like to work from home and earn extra cash? You can start
today and start earning tomorrow. CLICK On This Link To FIND OUT
MORE!
http://data41.wiff06.hop.clickbank.net
<><>
GooHay, A
Must for Internet Marketers and Retailers. Increase Sales
and Profits, Save Thousands of Dollars.
http://ourescape.goohay.hop.clickbank.net
<><>
Isn't a
list what we all want? Don't we want one that is easy to
work and pick up new names? This is a new type of list
collector, it has a great free page, then you can mail to them
often.
http://www.desktoplightning.com/morrytata
<><>
Free
Advertising Forum. Promote your Programs For Free New
Advertising Forum Taking Off Over 100 new members in October for
you to Promote to!
http://www.myrdhinn.com/info/?l=mmmforum
<><>
Money is in
the list. Alone you can't succeed ' Get free list software
at
http://www.listspawner.com/listspawner/refer.php?rid=2740
<><>
I know you
have a company so there is no reason for me to tell you all
about mine. That's not the way I build my business anyway.
But here is a must have tool to build your business. Please
accept this ebook as my free gift to you.
http://thesaulgroup.successin10steps.com/?mad=7077
<><>
With
Success Synergy Systems you can leverage an unbelievable One
Time payment of just $175 into THOUSANDS of dollars of
commissions in both Coastal Vacations and SSS (get 6 streams
of income)!
http://www.ez1stepsuccess.com
<><>
The secret
weapon for Internet wealth Discover The Unknown Secret That
Will Show You The Backdoor to a Residual Income! To find out
more Go to:
http://abthir.com/internetwealth/
<><>
"If You Can
Spare 15 Minutes a Day for Three Months, I'll prove you can
earn more money than any job will ever provide" (Forget the
Corporate Rat Race...Set Up at Home) Visit:
http://ddp1.com/go.php?3657-24
*
BUSINESS
SOLVING TECHNIQUES?
*
FREE
Health, Business & Motivational Articles for Your Ezine -
*
Business
Success Catalog Center
We have accepted all advertisements in good
faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
SUBSCRIBE OR UNSUBSCRIBE PROCEDURES
CLICK HERE TO SUBSCRIBE
CLICK HERE TO UNSUBSCRIBE
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Remember! We stand behind all Wayne Garland Master Formulas
with a 30 day Money-Back Satisfaction Guarantee!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Published by OLH Marketing Enterprise
2885 N. Reed Road
Chino Valley AZ 86323
928-636-9425
|
