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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday November 13, 2007
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Free Information on building a home business with mentors
that have already been there and is doing it...Since I tend
to have a longer newsletter I'm told this is an ezine. Newsletter or ezine,
you decide? Free advertising, one ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
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third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow
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Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Today seemed like a good day to cover eBooks and how they
can contribute to your business success by giving you two coaches with some
very good eBook information. Glean, learn and
succeed!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Find
out if it's real first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Most people
never run far enough on their first wind to find out if
they've got a second. Give your dreams all you've got and
you'll be amazed at the energy that comes out of you."
~ William James, psychologist
====================
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==========================
BUSINESS TIP
==========================
How To Market Your Business With An Ebook
By Deborah A Bailey
Less expensive than producing a "traditional" book,
electronic books (or "eBooks") exist in various formats,
including MS Word files, Adobe Acrobat pdf files (one of
the most popular formats) and HTML files (which can be
read using a web browser). Readers can download your
eBook from your website, a third-party site (such as
Amazon.com), or receive it as an email attachment.
If you choose to create your eBook using HTML files, all
you need to do is give your readers the URL so that they
can view it like any other webpage.
Looking to promote your products or services? Consider
using an eBook in your promotions. For instance, a
caterer might offer books such as "Entertaining for
Large Parties at a Small Cost" or "Perfect Wine
Pairings" and distribute them to prospective clients.
She could also reformat the content into individual
articles and submit them to specialized publications. An
organizer might select topics such as "How to Set up a
Home Office" or "10 Steps to Eliminating Clutter." She
could feature these books on her website and create
passive income by setting a fee for downloads. Someone
opening a coffee shop might market her business with
titles such as "How to Brew the Perfect Cup" or a "Guide
to Global Coffees."
Want to define yourself as an expert in your field? Use
an eBook to share your expertise. A house painter who
finds that he's always being asked about painting might
write books such as, "10 Things to Know before Hiring a
Painter" or "Three Top Painting Techniques." He could
market these books on his website, and offer them when
meeting with prospective clients. Perhaps each month or
quarter he could make a new book available for download
or sale. He can market himself as an expert, while
creating an additional source of income. Even
do-it-yourself painters could benefit from his tips!
Have a group of articles you've already written? Compile
your articles into an eBook, with each article as a
separate chapter. Use your eBook as a manual for classes
or talks that you give. Distribute your eBook as a
"textbook" for your online classes. Are you involved in
coaching or mentoring? Make your eBook available on your
site as a download for your clients or students. Need to
create instructions for a product you're selling? Put it
into an eBook. Use your eBook as a "thank you" to
clients, or as an incentive to prospective clients.
Don't underestimate the power of an eBook. You can use
it for marketing, income, building writing credits or
establishing yourself as an expert. Whatever your
objective, use an eBook to get exposure for your
business while sharing your expertise.
About The Author: Deborah A. Bailey is a professional
writer and owner of Writing Services Central, LLC. Her
company provides writing and editing services to
businesses and busy professionals. Find out more and
subscribe to the free ezine for writing tips and
articles at
http://www.writingservicescentral.com.
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===========================
BUSINESS COACH OF THE DAY
===========================
Four
Lightning Fast Ways To Create An EBook
©
Jim Edwards - All Rights reserved
Do you want to know an interesting fact about books on the
Web?
People don't buy them for their intrinsic worth, just to
"own a book for their shelf".
They want to buy a solution to a problem or in plain terms,
they want a solution to something... usually right now!
That means your ebook creation doesn't need to run 300-400
pages.
I see ebooks doing very well with only fifty pages in
length.
However, you probably don't want to get down into the 10-20
page length unless it gives specific directions to buried
treasure or gives so much of a "WOW" factor that length
doesn't matter.
So how can you really come up with an ebook in only a few
days, even if you didn't write it yourself?
Well I know four really quick, efficient ways to do just
that, without sacrificing your entire life as a tortured
author.
#1 - Your "Gold Mind"
First, if you know a subject really well, then just create
an ebook using the knowledge in your head. (That's what I
did with my first 3 ebooks.)
If you don't write that well, then put it together by
recording it and getting it transcribed.
Then you edit the transcript or hire an editor to do it for
you.
You can create an outline of the points to cover in the
ebook and then use a dictation service or a software program
to simply "talk out the ebook".
You simply talk out each point in detail using your mastery
of the subject.
What you come up with may even surprise you greatly!
#2 - Hire An "Expert"
Second, if you don't possess the specific expertise on a
subject, you'll want to find someone who does.
Then you will use the expert interview format to create
content which can turn into a full-length ebook.
After you come up with a list of questions for the expert,
you conduct the interview with a conference call and record
it.
Then, as in the first method, a dictation service can turn
it into a text version for you.
#3 - Buy Your Way In
A third way to create an ebook product involves buying
resale rights to a book already written, or agreeing on a
marketing deal with an author with an existing book /ebook.
Many people can write good books, but they simply don't know
how to market them.
This offers a "match made in heaven" for two talents to get
together: your marketing ability + their writing ability.
You want to check carefully on three important points
though, if you decide to buy resell rights for an ebook
project.
1) First, how long ago did the ebook first appear online?
Does it appear "shopworn" from over-exposure or poor
marketing?
2) How large a niche market does it target?
A long time ebook with a small niche might not make a good
investment. But if it looks like a lot of new people could
use its content, then you might want to buy the resale
rights.
3) Last, you want to honestly evaluate the ebook, whatever
the age.
Do you like it? Does it contain good, up-to-date
information?
Will it deliver on promises and make you feel like you got
value for the price?
If you can answer yes to all three, then you probably found
a good investment.
#4 - Outsource "The Whole Enchilada"
Finally, the fourth way to create an ebook involves hiring
someone to first do research for you on a specific subject,
and then hiring someone to write it for you.
You can find services on the Internet which will do the job
for you and offer competitive bids based on your
requirements.
CAUTION: You want to make sure that you own all rights to
whatever content someone produces for you in a "work for
hire" agreement.
I recommend using services which can automatically provide
this type of agreement as part of the bidding process along
with instructions on how to complete such an arrangement
with a writer.
You want to remember one thing, no matter which one of the
four approaches you use in creating your own ebook.
Your ebook must be of obvious VALUE to your target niche
audience. So many people come out with fluff, B.S. and
nonsense that when you deliver real, demonstrable VALUE to
people, they remember!
That's how you build up a loyal following of people who
eagerly buy up every product you release.
That's also how you build up a business that lasts for years
and doesn't end up just a flash in the pan (like most online
businesses).
--
Jim Edwards is the co-author of an incredible new ebook that
will teach you how to write and publish your own highly
profitable ebook? FAST!
http://tinyurl.com/3a5jm
##################################
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