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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Tuesday November 14, 2006
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Today's
ezine covers the do's and don'ts of legalities... You will
find
advice pertinent
to the legal aspects of doing business successfully online.
Just as when I taught business law, as it pertains to the
medical profession, there are legal aspects that pertain to
online business that you will need to follow in order to
build a reputation and successful business and stay out of
trouble...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Originality
depends only on the character of the drawing and the vision
peculiar to each artist."
~ Georges Seurat
====================
SHOWCASE
SPOTLIGHT
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==========================
BUSINESS TIP
==========================
Legal Problems The Newbie Should Know About
By Wy Williams
Legal problems can easily sink your internet business
before you even begin to swim. Legal requirements abound
in the internet arena. It's your responsibility to get
yourself up to speed on these requirements. Ignorance of
the law is not acceptable.
Links to your Contact Information and All About Us
Information should be on all of your webpages. Your main
legal information is your Copyright, Terms of Service,
Disclaimer, and Privacy Policy and they should be
included as well.
Copyright
Make sure the word copyright and the copyright symbol
are at the bottom of your webpages. If you are selling
anything, include the words All Rights Reserved. If your
product is available worldwide, include that term also.
Terms Of Service
An age statement is strongly advised. In the US, the
minimum age is 13 years old, 18 in most other countries.
To safeguard yourself, use 18 years old as the required
age for your site. Also include the terms for using
your site.
Cyberspace has its boundaries. There are rules and
regulations that govern advertising. They are called the
Dot Com Disclosures. They can be found here:
http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html
Disclaimer
The internet is riddled with viruses, spyware, Trojan
horses, and all those other attackers of your computer.
Tell visitors to take precautions. Are you giving
advice?
Always let your visitors know they should see a relevant
professional before using your advice. Due to the fast
changing nature of the internet, information goes out of
date. You cannot be held liable for that, so let your
visitors know.
If you sell a product your visitors expect to help them
make money, never say the amount they will make. Your
legal problems will multiply if you do. You really don't
know.
So many variables go into others being as successful as
you. The visitor may not have the internet savvy that
you have, or the motivation. You can't guarantee
results. Here is where you state all of that
information.
Privacy Policy
Should you capture a visitor's private information,
include your policy for doing so. Tell your visitor what
you intend to do with the information. If you intend to
share the captured information, you must say so.
I'll just add this about spamming. This is a small area
in the Can Spam Act that receives much abuse. It states,
?The Act also prohibits false or misleading subject
headings in commercial email messages.?
Don't send any grand promises of fame and fortune in
your email subject line. This is generally done to
encourage people to open your email.
Build a great relationship with your list. There's no
need for grandstanding. When the people who know you see
your name they will open yours email. You can take that
to the bank! Find spam info here:
http://www.ftc.gov/bcp/conline/edcams/spam/rules.htm.
I can't guarantee that you will not have legal problems
during your internet journey. But if you include these
items in your website, you would have done much to
reduce your risk.
About The Author: Legal problems for the newbie usually
sound the death knell early. Arm yourselves with the
relevant information. Wy Williams has armed himself and
thought you might like to do the same. If this article
has been helpful to you, grab a website like this to get
you started:
http://www.wyclefinnovations.com/starter Site URL:
http://www.wyclefinnovations.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Learning Right from Wrong
By Bob Osgoodby
We could all take a lesson from children. As they are
growing up, and learning right from wrong, they are
constantly testing to see what they can do, and what is not
acceptable. I see hundreds of ads everyday on the web, and
while there are some good ones, most fall into the "ho-hum"
variety, and some are downright awful. Now this isn't bad,
if they are testing to see what is going to work, and what
isn't.
Many put up an ad with no idea as to whether it will produce
or not. They let the same ad run for a period of time, and
wonder why they didn't get results. They then do one of two
things.
They either blame the publication for not generating
business for them, or give up entirely and go out of
business. Others will run an ad once, and when the world
doesn't beat a path to their door, they react the same way.
It is a proven fact that an ad must be seen five to seven
times before someone can be expected to take action. If
your ad is targeted to your market, and you are not getting
responses, the odds are you have a "crummy ad". It is not
then time to quit or blame the publication. It is time to
change the ad.
All successful marketers have one thing in common. They are
constantly testing the effectiveness of their ads. One of
the most successful that I know, almost always runs more
than one ad in the same or similar publication at the same
time. You could put the ads side by side, and not realize
they were from the same person for the same thing. She lets
each ad run five times, always keeping careful track of the
drawing power of the ads, and keeps the strongest and
changes the weakest.
Mechanically, her method is really quite simple. She uses a
different email address in each ad, and a different website
address as well. Both websites are exactly the same, but
have different URL's. She got her websites from a low cost
web space provider where she not only reserved the name of
her site, but got web space as well for less than the cost
of her ads. There are many low cost web space providers,
and you really should go with the one that meets your needs
at the best price.
Don't fall for the "hoopla" that you get "jillions" of
characters of online storage for a few bucks more. You
don't need all that room. I have dozens of web sites, and
they are all under 50MB of storage. Capabilities being
equal - price is boss.
She uses a popular ISP, but doesn't use that address in her
ads. She feels, and I agree, that an ISP email address does
not conjure up a strong "business image". Your choice of an
ISP is important if you hope to do business on the web. Be
sure yours provides an industry standard POP3 email
capability. While AOL is great for many things, it does use
their own proprietary email system, and isn't, in my
judgment, the best choice for running a business.
She got a POP3 email address with each of her web sites, so
she uses those. She also uses a different email address on
her web sites - most web space providers give you unlimited
email aliases. She then installed the Eudora email package
with a different folder for each address she uses. When she
gets an email, which was sent to one of those addresses, she
has Eudora automatically file it in the appropriate folder,
and send an immediate response. This lets her prospect know
she got the message, but more importantly, allows her to
track which ad it came from. If the email address was one of
the addresses in her ads, she knows which one. If it came
from one of the web sites, she knows which ad sent the
prospect to that site.
But what has happened here? A quick count of the emails in
each of the folders reveals which ad is pulling, and where
the prospect is coming from. Now, remember the unlimited
aliases, she got with her web space. If she is going to try
to test the effectiveness of several publications, she
simply uses a different alias for that ad in each
publication, and sets up a separate folder in Eudora for it.
There are other ways of course to track the ads by forcing
the subject in your email address, and having a different
subject for each ad. The cost of web space however, and
email addresses has come down so much in the last few years,
that having separate email addresses is most likely the
easiest way to track the results of your ads, and present a
professional image.
You must test, test, and retest your ads. If you do, you
will find out which is right and which is wrong, and realize
the power of the web.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday.
Wednesday. And Friday. Instructions on how to place an ad
are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
.
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
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