Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

BUILD your ezine/newsletter list with the help of the following

"The Noozles
 Newsletter and Ezine Network"

"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas Alternatives

Ten Commandments Of Health

"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  November 15, 2005

````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

As I look out my office window at the fall colors, so brilliant, indicating a change of season I also have to take a look at my business and see if I'm making the seasonal change as well... My alternative health business doesn't require as much change as some but it does require change and education to reach those changes. Colds and flu season is upon us as is the holidays that require certain things to keep a healthy body in order to enjoy the season. We are all so unique and different that we each require something just a fraction different, yet very much the same... Are you able to see what needs changing in your business or health?

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"What life means to us is determined not so much by what life brings to us as by the attitude we bring to life; not so much by what happens to us as by our reaction to what happens."

~ Lewis Dunning

$============================$
PAID WEEK/MONTH SPOTLIGHTS
$============================$

Be Quiet and Listen!

It is ironic that in the field of sales most of us learn to speak in order to gain commitment. Often, that is the worst thing a sales professional can do. It is better to listen much more than you talk.

Before you can listen, you need to learn how to ask a question. Your questions should be open ended to start a conversation. In other words, avoid questions that can be answered yes or no.

Think about what you will ask beforehand. Ask about competitors, past purchases, and other important issues. You may want to make a list of your questions and keep a copy with you.

Make sure you pause as you ask each question so you are clearly understood. If you are confused by a reply, you might want to paraphrase what was said so you are able to understand the issue in your own words.

Selling demands much time and effort. However, by learning the basic skills of listening and asking questions, you can become very successful.

-----

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.comb  
 

Terrific Tag Lines Use Words To Tickle And Tantalize
By Marcia Yudkin

Every year, the ceremony for the Webby Awards - the online equivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium to accept their awards may speak just five words.
 
This limitation generally spawns scrumptiously creative verbal concoctions that word-loving journalists can easily build a fun-to-read story around.
 
These are a few of my favorite five-word offerings:
 
Lonely Planet Guidebooks: "Love your country. Leave it."
 
Home and Garden Television Online: "Where paint drying is
inspirational."
 
E*Trade Financial: "Pleasure in paying bills... almost."
 
Newzealand.com: "New Zealand: More Than Hobbits!"
 
All four of these zingers take a conventional idea related to
their subject and turn it on its head.
 
They remind me of tag lines, the subheads that follow a business name on web site banners, newsletter mastheads, business cards, billboards and other ads.
 
In those contexts, space is at a premium. The tag line must explain what's distinctive about the business in a compressed, catchy way.
 
Tips for Generating Tag Lines
 
1. What's featured in the tag line should be something that benefits the customer or client. So begin by brainstorming a list of what the client gets from doing business with the company in question. What's distinctive about the way this company does business or what it offers customers?
 
2. Added to that should be some snappy element - either alliteration (repeated initial sounds), rhyme, paradox, contrast, a twist on some conventional saying or unexpected word choices. Play around with words at this point. Pretend you're a poet, a kid, a gangland rapper, a late-night comedian, a punster.
 
3. Tag lines should normally be less than 10 words - even better, five words or less.
 
4. Make sure the point in the tag line cannot be validly applied to every business in the industry. In that case, notes venture capital guru Guy Kawasaki, it really says nothing. Wherever possible, a tag line should highlight what's distinctive about a company, product or service.
 
5. Does the tag line need a long, involved explanation? If so, give it the boot. The tag line should be self-explanatory.
 
A great tag line, to use the five-word Webby format... Melts in their ears. Persuades.


About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity.  Find out more about her new discount naming company, Named At Last, which brainstorms tag lines, company names, new product names and more for entrepreneurs on a budget, at http://www.NamedAtLast.com