Your Home Business Coach Ezine 

     

Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
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eBook
Secrets Exposed

How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide

"How to Work Less... get Paid More... and have tons more Fun with your online business!"

 


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Published Tuesday & Thursday with an occasional Saturday Advertiser's Special!
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928-636-9425
Tuesday  November 16, 2004
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of each issue. The Mission of this Ezine is to help you grow in business and in health! 


To read back editions Click Here


============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for reading!

As winter continues and snow is capping peaks in the distance telling me the holidays are very near I am taking this time to do double duty as a home business person and grandmother of the holidays! Preparing for the onslaught of grandchildren does take time and thought, just as being successful in business requires time and thought. So it's on to those dual duties and no time for chit chat...

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org 

Does a website sound too weird to be true? 
Find out if it is Click Here



======================
MOTIVATIONAL THOUGHT
======================

"People often say that this or that person has not yet found himself. But the self is not something one finds, it is something one creates."

~ Thomas S. Szasz
 


=====================
SPOTLIGHT OF THE DAY
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==========================
BUSINESS TIP
==========================

A Customer Service Crisis?
Dave Lindbeck C2004 All Rights Reserved.

Unless you're retired, unemployed or independently wealthy, you likely have customers. 

Customers are those who purchase products and services from you or your company. All customers, whether big or small, are important and without them we would not be able to maintain our businesses nor live our lives. 

I'm one who believes in delivering excellent customer service. At the same time, I'm amazed at how such a simple concept seems to be so difficult for many businesses to execute. Is it really that complicated? 

Whether it's complicated or not, one would think that after spending a lot of money to attract customers, companies would do a better job of customer service. In fact, the real cost of poor service goes beyond losing existing customers. Studies show that a dissatisfied customer will recount their experience ten times to friends and associates. That's not good for your business!

Perhaps we're in a customer service crisis!

As a customer myself, I've received poor service from several companies in just the last few months. These companies are both large and small including a one-man video production company, a bank, a telecom, a grocery store, a real estate management company and a restaurant. As you can see, poor service is not limited to a particular industry, or size of enterprise. So what's the problem?

With poor customer service, there's a common denominator - people! 

There are people in the work world who just don't get it. I'll even suggest that many people just don't care! Yes, we all have bad days, but that's not the problem. Poor customer service stems from a lack of commitment, training, and focus of people. 

We would all be well-served if we improved our customer service. However, to do so will require a new strategy. If you or your company would like to deliver great customer service, consider these strategic tips:

1. DECIDE that you are going to do it. You need to make an ongoing commitment to it.
2. KNOW how to do it. People need training to develop these skills.
3. THINK about it constantly. You need to focus on it and make it your priority.

If you want to thrive in your business, focus on satisfying your customers, not on making excuses. Customers are your lifeblood, and it's a lot more expensive to get them than to keep them.

Many years ago I remember reading a poster that stated, "Around here, the customer is king." What that said to me is - treat your customers like royalty. 

When it comes to how you treat your customers, inaction, lack of caring and excuses will not cut it, but an attitude of great customer service will. 

*** About the author: Dave Lindbeck, Personal and Business Coach Helping professionals, executives, small business owners and entrepreneurs succeed in business, career and life.  Contact me now for your complimentary consultation! http://www.instepcoaching.com/coaching_session.htm
Get the complimentary e-zine "The InStep Journal", @
http://www.instepcoaching.com/instep_journal.htm
http://www.instepcoaching.com
P.O. Box 7221, Phoenix, Arizona 85011 602-277-5170 


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===========================
BUSINESS COACH OF THE DAY
===========================

The Lazy Man's Way To Riches
by Dean Phillips

The title of this article also happens to be the title of one of the greatest and most famous ads of all time, written by a legend named Joe Karbo.

Joe was was one of the foremost copy-writers, and direct response experts of all time.

Joe established precedents, and built the foundation for today's direct response industry--becoming a self made millionaire in the process.

Joe's ads for the "Lazy Man" ran for years in every major newspaper and magazine in the United States, and most large foreign papers as well. The ads themselves became legendary.
The ads were and still are studied, examined, dissected, and used as models for direct response marketing, and selling throughout the world.

Joe reveals all of his secrets in "The Lazy Man's Way To Riches," a classic book that is Joe's philosophy on life and how to live it richly, successfully, lovingly, joyously and lazily.

"The Lazy Man's Way To Riches," is the largest selling, self published book in the world--NEVER to be sold in a bookstore!

There's only one problem. There's no such thing as a "Lazy Man's Way To Riches!" Yes, the book itself does exist. And it was a runaway success! However, short of winning the lottery, robbing a bank or inheriting a fortune, there is no such thing as a "Lazy Man's Way To Riches!"

All of the successful people I know are far from lazy. In fact, some of the most successful people I know work the longest hours.

Take me for instance. Most mornings I get up at five or six o'clock, because I can't wait to get started. And most nights, I don't get offline until around 10 or 11:00.

Now by my calculations, those are 17 or 18 hour work days. But it doesn't seem like work to me at all, because I'm doing what I love. And that's the whole point! I'm not putting in those hours because I have to, I'm doing it because I want to.

Why? Because I live by a certain philosophy which is:

"Any success you achieve will be in direct proportion to your desire and determination. The more desire and determination you have, the greater will be your success."

The above philosophy (which I coined, by the way) keeps me focused and hungry. Oh sure, I could work an hour or two on my computer every day and goof off the rest of the time. And do you know what would happen to my earnings? They would plummet--as would the earnings of most of my collegues, if they started playing more than working.

Don't get me wrong. I still enjoy life. I take exotic vacations twice a year. I drive a gorgeous Park Avenue. I have a beautiful home.

But I did not get those things by being lazy. And the majority of successful people did not get to the top by being lazy either.

So, with all due respect to Joe Karbo, yes, you can get rich--but you do have to work hard at it!

Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net  
Visit his web site at: http://www.lets-make-money.net

 

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