Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

BUILD your ezine/newsletter list with the help of the following

"The Noozles
 Newsletter and Ezine Network"

"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas Alternatives

Ten Commandments Of Health

"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  November 17, 2005

````````````````````````````````````````````````````
Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

Memories flooding in... 28 degrees when I awoke this morning with the bright sunshine brought back so many memories of the November mornings we were in the cotton fields, freezing our buns off, picking/pulling cotton and wishing I wasn't. Many years have passed and I'm thankful that I no longer have to do that nor did my children. Life is good! What memories are you building?

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Destiny is not a matter of chance, it is a matter of choice.
It is not a thing to be waited for, it is a thing to be achieved."

~ Jeremy Kitson

$============================$
PAID WEEK/MONTH SPOTLIGHTS
$============================$

Get More Website Visitors Without Going Broke
by Jim Edwards


In the never-ending quest to make money online, every website owner wants to get traffic to their website fast.

The main problem they face: finding traffic that converts into buyers without breaking their bank.

In their haste to get the traffic they need, many website operators start throwing money at the problem buying ads and exhaust their advertising budget without any meaningful profit (unless you count the person they paid for the advertising).

The following three rules should help any business, big or small, make money with their online advertising.

** Set An Online Advertising Budget **

Most businesses, especially smaller ones with only a few people (or even one person), don't operate with an advertising budget.

The advertising money gets spent when everything else gets paid, or worse, they spend money on advertising without a plan so they're basically gambling with their money.

By setting an advertising budget, you can factor it into your overall business picture and it gives you a yardstick to measure results.

If you budget $500 a month to advertise and look for ways to spend that money wisely, then your business will grow more predictably than if you advertise sporadically and then wonder why you don't operate with a predictable income stream.


** Follow The Numbers **

Unlike offline advertising on billboards, magazines or in direct mail, you can track virtually all aspects of an online ad, including: how many people saw the ad; how many people clicked the ad; how many sales and how much revenue the ad generated.

Since you can track everything, you can test various phases of the advertising process.

Regardless of whether you operate a real estate agent website, sell an ebook, or hawk your plumbing services online, you can and should measure each phase of the advertising process.

If clicks on your ads fall below expectations, then work on your ad until it generates a healthy click-through rate turning viewers into website visitors.

If you don't convert very many of the website visitors you get into buyers, then your site needs work to do a better job of selling people.

By following the numbers, you can see where you need to focus in the online sales process.

The number one rule of online advertising: use a unique tracking link for each and every one of your ads, preferably one that tracks not only unique visitors, but also sales.

This might add an extra 5 or 10 minutes of work to placing each ad, but it will allow you to see which ads make a profit (so you can run them again) and which ads don't (so you can change or cancel them).

** Go Beyond Pay-Per-Click **

Google AdWords and Overture, the Web's top pay-per-click advertising sources, have made people lazy.

Many website owners never go beyond buying advertising from these two.

However, a whole world of advertising exists buying ads on websites targeted to specific niche audiences.


*** © Guaranteed Response Marketing, LLC
P.O. Box 878
Lightfoot, VA 23188
(757) 715-2157
http://tinyurl.com/3djea
 

Pay Per Click Search Engines
By Adel Awwad

Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking.
 
Title and description
 
When choosing the title and description for one's advertisement, one should take special care to include factual, attention grabbing information about one's service or product. For example, if one is promoting an online casino directory, then one may consider using a factual title such as "Online Casinos" as opposed to the title "Gambling" which is too broad and general. An example of a factual and attention grabbing description might be "Receive $1000+ in free casino bonuses" as opposed to a plain description such as "Directory of Internet casinos". Which title and description would you be more likely to click on? (A) "Online Casinos: Directory of Internet casinos" or (B) "Online Casinos: Receive $1000+ in free casino bonuses"?
 
Keywords
 
Choose relevant keywords that accurately describe the service or product that you are promoting. Given sufficient time and resources, one can literally produce thousands of related keywords for any subject. However, using a massive list of keywords is not advised because in most cases only a small fraction of these keywords are relevant while the vast majority of the keywords are not, and would merely serve to drain the advertiser's funds. For example, whereas the following keywords may accurately describe an online casino directory; "online casino, online casinos, online casino directory", other keywords such as "gambling, poker chips, Las Vegas" are too general, too vague and in most cases irrelevant to the subject of interest.
 
Search Results Positions
 
The first set of positions in search engine results will usually attract the most amount of traffic. Although this is advantageous for person's whose results appear in the first set of search results in google, yahoo, msn and other free search engines, it may not be the case for persons whose search results appear in the top positions of ppc search engine results. Most ppc search engines have affiliate programs which offer webmasters incentives to promote them, and the more people an affiliate webmaster can get to click on the paid listings, the more money he/she earns. While many ppc search engines have anti-fraud systems in place to minimize the risk of an advertiser losing his/her funds as a result of fraudulent clicking, some ppc search engines may not. For this reason, it is not always advisable to bid for the top 3 search result positions of a ppc search engine unless the ppc search engine has a very effective anti-fraud system to protect the advertiser from fraudulent activity.
 
Investigating the PPC search engine
 
Before opening an account with any ppc search engine, it is advisable to read as many reviews about the search engine as possible. Most especially, read about the experiences of persons who have used it before. Does it have good customer service? What anti-fraud measures does it utilize? What is it's Alexa.com rank? Who else is advertising on it? Are there any super affiliates advertising on it? How do the bid amounts of the ppc search engine compare to the bid amounts of other ppc search engines? These will usually give you an idea of whether to use it or not.
 
Tracking Sales
 
Depending on the product or service being promoted, there are several ways to track the results of an advertising campaign. If you are the owner of a particular site which has it's own affiliate program, then you may wish to consider setting up a unique affiliate account for every ppc search engine that you decide to use. For example, you may set up an affiliate account for ppc search engine xyz and call the affiliate account xyz. Then you can track the effectiveness of search engine xyz by monitoring the profitability of affiliate account xyz. Some affiliate programs allow advertisers to set up unique advertising campaigns with unique linking codes, landing pages, etc. These are also ideal for tracking the profitability of ppc search engines.
 
Monitoring Traffic
 
One means of tracking the traffic received from ppc search engines would be to allocate a unique entry point for each ppc search engine and to monitor the statistics of that entry point. Another means of tracking the traffic received from ppc search engines would be to add the tag ?Name-of-PPC-search-Engine at the end of the url being promoted on the ppc search engine. This would serve to inform the advertiser as to which ppc search engine sent a particular visitor. The best way to monitor the traffic received from a PPC search engine is to add an indepth statistical tracker to a website in order to monitor exactly where the traffic is coming from. It is very important to keep a close eye on where your traffic is coming from because if there is any fraudulent activity going on, you'd want to stop it before your advertising funds expire. For example, if a ppc search engine affiliate has posted a link back to your service/product with misleading words in order to encourage his visitors to click on your listing, then you'd want to know about it before your advertising funds are exhausted due to fraudulent clicking.
 
Monitor Bids
 
It is very important to monitor the bids for the keywords chosen on a regular basis. Bid amounts constantly change as advertising accounts drop out and new advertising accounts open, etc. For example, if you are paying $0.26 per click to be in the third position of the search results for a particular keyword, but position number four is only bidding $0.05 per click, then you are wasting $0.20 per click because you would only need to bid $0.06 per click to be in the third position of the search results.

About The Author: This article is the property of the owner(s) of http://casinoguide.ws and http://online-british-pound-casinos.co.uk. This document may be freely redistributed in its unedited form and on the condition that all references are kept intact.