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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday November 21, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
I'm
taking the rest of the week off to get some projects
completed and Thanksgiving relaxation with my daughter.
Today's coaches have some good information to utilize and/or
think about. Glean and enjoy. YHBC will be back on
11/28/06...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Just as there
are three R's there are also three A's of business life.
They are: Ability, Ambition, and Attitude.
Ability establishes what a worker does and will bring him a
paycheck.
Ambition determines how much he does and will get him a
raise.
Attitude guarantees how well he does."
- Wilbert E. Sheer
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Healthy Alternatives To
Chemical Drugs toward a longer and healthier life!
The Herbal Pharmacy To Health
==========================
BUSINESS TIP
==========================
How
To Sell Your Faults
By Ray Edwards
There is no perfect product. There is no perfect
service.
In other words, whatever your product or service is, it
has flaws, imperfections. The question therefore is not
if these negative aspects exist but how do you treat
them in your advertising?
The best way to handle these hurdles in the sale process
is to cast these negative elements into a totally new
light so the prospect sees them as really advantageous.
Now this is not the same as lying. Anything less than
the truth would be both unethical and unwise. But what
may first appear as a weakness can turn out to be a
hidden strength.
Copywriters sometimes refer to this process as reframing
or redefinition. And this process is closely tied to
answering the objections the prospect will have to
making a purchase.
Consequently, you have to cast your product in a totally
new and surprising light.
Now there are three general categories of obstacles that
must be overcome and so let us see how reframing or
redefinition can do the trick.
1. Your product is too expensive.
"Everything is relative." That's an oft repeated adage
that's full with truth. So if your price is considered
too expensive the prospect must be comparing your price
to other similar products. Your job then is to change
the standard of comparison making your product appear
like a bargain.
For example, in my sales letter advertising my
copywriting service I address the issue of pricing,
which is several thousand dollars, by making a
comparison to the prospect's Return On Investment. (ROI).
The argument then becomes not how much the prospect is
paying me but how he will profit from the service. In
this new light my fee becomes an "investment" and not a
"cost".
I often do this same recasting of the price for my
clients by showing what the customers would have to pay
if they had to create the product themselves compared to
getting it ready made.
2. Your product is too complicated, too hard to use.
You must show how simple the product is and demonstrate
this if possible. It's not enough to just state in the
advertisement that the product is simple to use.
The best method of simplification is to start with the
known and gradually move into the unknown. In other
words, start with a scenario that is familiar to your
prospect and then compare this to your product. This is
particular important for new technologies and software.
A video demonstration of your product in use or offering
a demonstration copy of your software will go a long way
in proving your point.
3. Your product is not appealing, not important enough.
Of course you're selling a great product which solves a
problem and fills a need in the prospect's life but he
is not so convinced. Your job then is to raise the value
of the product by expanding on its uses and benefits to
your target market. This often involves taking a simple
product and finding surprising uses or consequences of
using the product.
For example, an ad for a new shower head was advertised
for its romantic value. Who would associate something as
"hardware" as a shower head with romance? But this
recasting boosted sales considerably.
One of the most famous and effective uses of
redefinition in advertising history was done by Doyle D.
Bernbach for Avis: "When you're only Number 2, you try
harder. Or else."
Hertz who was Number 1 felt the pinch.
There is no perfect product. There is no perfect
service. But who said you needed perfection to get
excellent results?
About The Author: Ray L. Edwards is a master copywriter,
published author and Internet Marketing Consultant. His
copywriting clients have claimed up to 1,600% increase
in their conversion rates just from using his services.
He is an expert in writing sales copy for the web. Get
more training at
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===========================
BUSINESS COACH OF THE DAY
===========================
Yesterday
"Learn from the past. Live in the present.
Create your future."
- Lorrin L. Lee
Yesterday was a great day, everything seemed to go just
right. The day started with a beautiful sunrise and very
comfortable temperatures. I grabbed the dogs' leash and
Mojo and myself went for a long walk on the beach.
When we got home, I checked my email and the person I had
just added to my franchising program was going "great guns."
She had her own web site and was attracting new clients at
the highest rate ever. She was even bringing new recruits
into the program.
My daughter stopped by and we had a nice lunch together. We
reminisced about a lot of things, including some of our
friends who we hadn't seen for quite a while. Like magic, or
so it seemed, a dear friend who we hadn't seen for a long
time called, and he and his wife were in town for a couple
of days. We set up dinner date at my place, and spent a
great evening together - a perfect ending to a wonderful
day.
This morning it was raining, my cable service was down so we
had no TV, no Internet Access and no Telephone, which in my
business is like a "death knell." We all face trying times
in our life. I felt that today was going to be one of those
days when nothing would go right, and things would be going
downhill all day.
I started to get depressed, but then thought about
yesterday. But yesterday is gone and will never come back.
Starting to feel sorry for myself, I remembered a saying my
father said many years ago. "Don't sweat the petty things."
How right he was. My cable service will be up and running in
a short time, so why not use this "quiet time" to plan for
tomorrow. Tomorrow is a whole new ball game, and a brand new
start. Why not take advantage of today to do some solid
planning.
So many people get discouraged when things don't go exactly
as they hoped for, and give up. People who try to start an
online business to supplement their income are a perfect
example. Initially they were full of hope and energy and
everything seemed to be on track. But when they didn't
immediately reap the benefits of their efforts, they wrote
it off as a bad experience.
They were sweating the petty things. If it was a good
opportunity when they started, what has changed? If you
can't stand rejection, being in business is not for you.
Don't live in the past. Today's rejection, is not the end of
the world. Rather, try to figure out why your efforts are
not working, and plan for tomorrow.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday.
Wednesday. And Friday. Instructions on how to place an ad
are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
diligence!
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