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Published Tuesday &
Thursday with an occasional Saturday Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Tuesday November 23, 2004
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Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Greetings and thank
you for reading!
As I do this ezine I'm watching the
snow come down in huge white fluffy
puffs. Snow always makes me think fresh
and new, but it also puts me in the mood
for the holidays and just in time this
year. I know this won't last but it's
beauty while it does...
Holidays tend to make it very hard for
some people to stay motivated to work
their business so Peter - Today's Coach
- has some great ideas on that...
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Lena
Reminder:
Don't Pass On Misinformation. to
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======================
MOTIVATIONAL
THOUGHT
======================
"People often say
that this or that person has not yet
found
himself. But the self is not something
one finds, it is something
one creates."
~ Thomas S. Szasz
=====================
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==========================
BUSINESS TIP
==========================
Turn Readers Into
Buyers
©
2004 Amrit Hallan
Oh yes, I know you have read the above
phrase umpteen times in all those
"killer copy" articles but let me tell
you something, you like it or not, what
you write is what you get. If your
website content is good, you do good
business and if your website content is
crappy, well, you get my point.
Again an expression that has been beaten
to pulp due to its perpetual usage:
content is king (or queen, if you are
gender sensitive). On your web page,
what matters is content. The reason is,
you are not there when someone comes to
your website. It's a lonely, silent
world out there. You gotta make it as
lively as possible. How do you make it?
By having live content on your web
pages. Do I mean lots of animation
having bar dancers? No (well, why
not?!).
By live content I mean text that really
sets the screen on fire (literally! we
don't need arsonists to increase sales
now do we?). The words on your web pages
should be as vibrant as possible. They
should make the reader sit up and take
notice of what you are trying to say.
You should be there, present in the form
of your words. So when you prepare the
copy of your web pages, just try to
imagine: do you talk like this when you
talk to your customers directly or on
phone? Just as in real life, the
attention span of an average surfer is
very small. Use a few uninteresting
expressions and lo! the visitor is
click, click, and away!
The best way to have good content on
your web pages is, write the way you
talk (it's another matter if you are a
Zulu warrior). Use the following points
to make your web content as "active" as
possible.
== BE CONCISE ==
We all love to talk, don't we? Given a
free hand, we can write pages after
pages, vexing eloquent about how
marvelous and revolutionary our product
or service is. This doesn't work. Due to
some weird reason, an average web surfer
is phenomenally impatient and
unpredictable. May be because reading
from computer screens is about 25%
slower than reading from paper. Within
the first five seconds you have to make
it clear what is the page about. Give as
much information as possible without the
reader having to scroll the page
up-down, right-left. Use few words, use
interesting words. Write one sentence
such that the reader wants to read the
next sentence.
== USE LOTS OF HEADINGS ==
Headings let your reader quickly make
out what's going on. The heading should
tell the whole thing in one go if the
reader doesn't want to go through the
entire text. If your headings are
interesting and captivating, the reader
will read the fine print too.
== AVOID CRYPTIC LANGUAGE ==
Play guessing games with your visitors
and you can bid good bye to your online
business. We all love puzzles but only
when we are expecting them. If I want to
purchase a musical keyboard then you
should straightaway tell me what sort of
musical keyboard you sell and why I
should buy it from your website. No, I'm
not saying your language should be drab
and dull, but you can be clear cut along
with being direct and to the point.
== TALK DIRECTLY ==
Use "I", "You", "We", "Us" as much as
you can.
== AVOID SUPERLATIVES ==
Superlatives such as "greatest", "the
most used" immediately put the reader
off. Let the reader, or the testimonials
decide how your product or service is.
As they say, "Show, don't tell."
== USE LINKS ==
A good thing about web pages is, you can
use hypertext with them. Whenever you
feel you are writing long streams of
text and cannot avoid writing it, give a
link to the fuller text so that if the
reader is really interested, he or she
can click and go there. But don't
over-do it. Sometimes it can distract
the reader from your actual message.
== MENTION BENEFITS NOT FEATURES ==
Ok, I couldn't care less if your tool
can demolish an entire cantonment. I
just want to know how I can drill a
small hole in my wall. Tell the benefit.
Tell your reader what benefits can be
derived from your gadget or your
service.
== GIVE LIVE EXAMPLES ==
If it can be arranged, mention live
examples of how your product or service
has brought about major changes (for
better, not for worse!) in people's
lives.
**Amrit Hallan is a freelance
copywriter, and a website content
writer. He also writes optimized content
for better Search Engine
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===========================
BUSINESS COACH
OF THE DAY
===========================
8 Ways To Ensure
Lasting Motivation
by Peter Murphy
If you are not as productive as
you'd like or tend to procrastinate,
you can become motivated by changing
your personal style.
The trick lies in making the
activities you put off more
interesting, easier, and less
unpleasant. One way to make a job
easier is to break it into smaller
jobs. If your task is to file your
income tax return, you may view it
as time consuming and tedious.
But if you break it into smaller
categories such as gather records,
download tax software, and prepare a
rough draft, the tasks don't seem as
difficult and you are likely to
complete them in considerably less
time.
Some other ways to make those
undesirable jobs seem more bearable
are to prioritize, use
self-discipline, and reward yourself
for small accomplishments.
Try to do the least desirable tasks
early in the day so you'll look
forward to having the rest of the
day to concentrate on more pleasant
jobs.
Keep in mind that self-discipline is
something you do for yourself, not
to punish yourself. Make a schedule
and stick to it.
Don't forget to reward yourself for
each step you take in overcoming
procrastination. Positive
reinforcement goes a long way in
changing negative behaviors.
Here are eight great suggestions as
to how you can get motivated and
quit procrastinating:
1. Tasks will seem less daunting if
you break them into several steps
over a few days or weeks. Don't
expect yourself to do everything all
at once.
2. Don't worry about doing the job
perfectly. Once you quit
procrastinating, you'll have more
time to go back and perfect each
particular task. Allowing yourself
adequate time to finish a task will
give you more time for corrections
later.
3. Find a supportive co-worker or
friend to help motivate you to get
moving. Two minds really are better
than one.
4. Don't schedule important tasks at
a time of day when your energy is
low. Put the most difficult tasks
at the top of your list and work
from there.
5. Reward yourself for reaching
critical points in your least
favorite jobs. Having something to
look forward to is a great
motivator.
6. All times of day are not equal.
Reserve your most demanding
activities for the time when your
energy is at its highest. Save the
small jobs that require little
thought for the time of day when you
are at your lowest productivity
level.
Accomplish your tasks efficiently
and you will see an improvement in
your time management and
motivational skills.
7. Start yourself down the road to
success by setting clear, attainable
goals. Break tasks into smaller
pieces so they will seem less
difficult. Get organized and
prioritize your activities from most
important to least important.
Eliminating the harder tasks will
leave you feeling good about your
work and motivate you to continue.
8. Keep focused on the end result
instead of concentrating on how hard
it will be to break your old
habits. Having a light at the end
of the tunnel will make your efforts
seem worthwhile and the reward
waiting for you will keep you
motivated to achieve your goals.
Procrastination is unproductive and
can even be harmful to your well
being if allowed to get out of
control. Stop making excuses,
organize your thoughts and tasks,
and be on your way to get your life
under control and get motivated!
**Peter Murphy is a peak performance
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