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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday November 28, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
As the
cold winter weather sneaks in I find that business picks up
in both the healthy alternatives end and the home business
questions. Winter seems to bring on so many longing to stay
in and do something from home, which makes home business
questioning grow. Sadly so many will start but so many will
also fail without learning why. Education is key! Starting a business is easy
it's the keeping it going that's hard. Strength of character
and honesty should be the first part of any business
person's abilities... Today's coaches give some more insight
into one of the most important things, after honesty and
integrity, that a business needs to do effectively to stay
in business... Read and glean!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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======================
MOTIVATIONAL THOUGHT
======================
"Deciding to
commit yourself to long-term results rather than short term
fixes is as important as any decision you'll make in your
lifetime."
~ Anthony Robbins, speaker and author
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Healthy Alternatives To
Chemical Drugs toward a longer and healthier life!
The Herbal Pharmacy To Health
==========================
BUSINESS TIP
==========================
Advertising Is All About Benefits
by Small Business Advertising Expert BIG Mike
McDaniel
Think benefits and you have a leg up on
your competition. The secret is, advertising benefits,
works, and most people in business don't know it.
The rules are the same no matter where you advertise;
TV, Radio, Newspaper, The Shopper, Billboards, urinal
signs. Advertise benefits and they will come.
Put your mug in the ad or on the TV and the neighbors
might say "saw you on the TV", or "..saw your picture in
the paper, again." But not strangers. Your 30 foot tall
mug on the billboard won't bring a sole through the door
or get them to buy your product.
"Ego" sells ads, not product, and the newspaper and
billboard people know it. "Let's put your picture on
the billboard, Fred!" Three friends mention it and
Fred thinks the advertising was a success and signs up
for more. It may be worse on radio. How many really bad
commercials have you heard that were made by the owner.
"come see us.. new merchandise arriving daily." Yuk!
You don't need a picture of your building, you need a
description of what is inside.
Don't tell me all the brands of vacuums you carry, tell
me if I need a bag, you have it or can get it overnight.
Don't tell me you have the largest selection, or latest
styles and colors. Tell me if you can fit me no matter
what my size.
Don't tell me you have 20 years' experience. Tell me
you'll show up on time, smell good and fix my toilet, or
I don't pay.
Take a poll, they don't care about car dealers, banks or
tire stores. All they care about is "What's in it for
me?". Advertise benefits and your advertising will
be a success.
Let the other guys flush their ad money with giant
pictures of the staff, or TV commercials with the grand
kids singing a song. Done right, advertising is not an
expense. It will pay for itself, many times over.
Concentrate on WIIFM, What's In It For Me, and your
advertising will work harder for you.
©
2006 BIG Mike McDaniel
http://BigIdeasgroup.com BIG Mike is the Small
Business Advertising Expert and recommends
http://SmallBusinessAdvertisingArticles.com where
you will find hundreds of articles about small business
advertising.
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===========================
BUSINESS COACH OF THE DAY
===========================
"Do You
Make This Marketing Mistake?"
By Kim Klaver
In a recent piece in the Harvard Business Review, the
authors remind us what a normal person wants when they buy
something. And no, it is NOT the thing they buy.
Harvard marketing professor Theodore Levitt, they write,
used to tell his students,
"People don't want to buy a quarter-inch drill. They want a
quarter-inch hole!" (Harvard Business Review, 12.05)
Think about your product. Are you selling its features,
benefits, ingredients, or scientific validity? Or are you
offering what someone might do or make happen with it?
Like the drill - it's used to make a hole where there was
none before.
So when talking about your products, especially when you're
talking to women, tell first how you used the products -
what they did for you. Tell YOUR story (AKA Your First Date
Script).
Women (a big fat 80% majority of network marketers) always
want to know FIRST how others are using the products you are
offering - what they DO with it. Not what's in it. That's a
big difference between how women and men buy. (Marketing to
Women, Barletta) .
So, what if you start with YOUR story? My company's
introducing a product for women who... (...who want to get X
done, like I did.). Then you tell how YOU use the product
and how it helped you do X. How it gave you the
"quarter-inch hole" you wanted (AKA Your First Date Script).
You end it by asking for someone like you - someone who
wants to get the thing done that YOU got done.
Professor Levitt had the insight: Consumers, us, want to get
things done. We all buy stuff (and hire people) to get those
things done, including buying it just to be able to show it
or talk about it with others.
So, what 'got done' for you, by using your product?
Next ask yourself: might there be others out there who'd
like to know about a product that did that for you?
And if the answer is yes, that is your market. Isn't it?
About the Author:
Kim Klaver is Harvard & Stanford educated. Her 20 years
experience in network marketing have resulted in a popular
blog, KimKlaverBlogs.com, a podcast,
YourGreatThing.com and a giant resource site,
BananaMarketing.com which features hundreds of stories,
tips, books and CD programs for those who want to learn the
art of network marketing.
.
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URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
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