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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday December 5, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
It's the
mad season for sales and don't get left out.
Get all
you can from our coaches today and go for broke!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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======================
MOTIVATIONAL THOUGHT
======================
"Write classified
ads that sell by making sure they stand out from all of the
others. Be thorough. Readers want to know all of the
important facts about your product or service. If you don't
include a certain piece of information, they might pass
right by your ad. Don't use abbreviations unless it's
necessary. An abbreviation you use might be perfectly clear
to you, but someone else might have no idea what it means."
~ Dr. Kevin Nunley
====================
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Healthy Alternatives To
Chemical Drugs toward a longer and healthier life!
The Herbal Pharmacy To Health
==========================
BUSINESS TIP
==========================
Why
Conference Calls Are Ideal For Business
By Earl Bestman
Conference calls come in handy for most businesses and
in this day and age they are not overly expensive
either! So could conference calling be for you?
The Benefits of a Conference Call
The main benefit of a conference call is that you can
talk to colleagues no matter how far away you are. This
comes in ideal if you regularly go away on business
meetings as you can keep in touch with what is going on
and any important developments which may have occurred
in your absence. There are three main types of
conference calls including:
* Audio
* Video
* Web
Web conference calling is most popular as it is more
convenient and you can often get free conference web
calling too so you are saving money. However, not
everybody actually has access to a computer, so
sometimes Audio calling is preferred.
Audio calling mainly has three different phone lines
which are bridged together, and often a speaker phone is
utilized in order to let a various number of people
around a table, listen into the call. This really helps
to cut costs and is a great communication tool for your
business.
Video conferencing usually helps to add a little extra
touch of professionalism to the call. Various different
people are abridged through phone lines which provide
both audio and image. Video conferring can be a
nightmare, as it does require that both you and the
people you are calling have special support and
specialized systems.
Overall web conference calls are the best ones to go for
in this day and age. Not only can conference calling
give you better communication with your colleagues at
different locations, but it can also help you keep in
touch with business clients. It is an essential service
which you should consider using, and it can only benefit
your business in the long run.
About The Author: Earl Bestman writes for
http://conferencestalk.com a website packed with
information on web based conferencing and audio
conferencing software
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===========================
BUSINESS COACH OF THE DAY
===========================
Advertising is Not About You
by Small Business Advertising Expert BIG Mike
McDaniel
Yuk, another car dealer standing in front of the dealership
fumbling through a commercial with wooden movements.
Now he's telling me his dealership is number one in the
district. Wow. I better rush right down there.
Why is it, people who should know better end up doing the
ego thing in their advertising. Effective advertising is all
about benefits, not features. Number one in Kansas is only
a feature and not much of one at that.
Here's an exercise:
Make a list of everything you think should be included at
one time or another in one of your ads.
Everything. Experience, staff, facility, product. The list
will be quite long. Take the time to do it now, before you
read the rest of this article.
Now, pencil in hand, take a hard look at that list. Cross
out everything about YOU. Cross out everything about YOUR
staff, YOUR building, YOUR ranking, awards years in
business, etc.
Next cross off everything that resembles a FEATURE of your
business, product or service.
The number one rule, the only rule, for great advertising is
"Sell the Benefits".
Take a poll, people don't care if you have the largest
selection in town. It means nothing that "New Stuff is
arriving daily". They want to know what you or your product
can do for them. Ease pain and you gain.
You see and hear ads everyday that miss the point entirely:
How about the newspaper ad with the picture of the funeral
home building and how they have been there for 85 years?
What benefit?
Three little girls on TV yelling an unintelligible slogan
about their daddy's insurance biz.
Giant billboards with pictures of the medical clinic staff
standing in front of a wall of awards.
Ads about "me me me" can look and sound really great, to me,
me, me. We all love to talk about ourselves.
The first time you make the list and cross out the me me
mees and all the features, you may have only one or two
points left to promote. Make a new list and think "them them
them". Advertising should be all about the customer. Think
benefits.
The ads that work, the ads that stick in your head are the
ones that promise to make your life easier, to solve a
problem.
Who cares what a financial advisor looks like, but tell
people they can retire and not eat dog food and you get
their attention. Benefit.
Funny thing, the ads about benefits are the ones we make the
mental note to remember. Hmmm.
Sell the benefits and you don't have to sell yourself.
©
2006 BIG Mike McDaniel
http://BigIdeasgroup.com BIG Mike is the Small Business
Advertising Expert and author of "Grab 'em and Close 'em,
the Art of the Elevator Speech". This book explains the
importance of crafting a dynamite 13 word speech about what
you can do for them. More info at
http://tinyurl.com/lzcyl
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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