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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  December 06, 2005

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

A New week means the chance to make new beginnings or plan new ideas for success... Today's coaches has some information that can help you do both...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

"Yes, you can be a dreamer and a doer too, if you will remove one word from your vocabulary: impossible."
 
~ Robert Schuller

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PAID WEEK/MONTH SPOTLIGHTS
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Press Releases Build Links
By Henry James

Press release links can get you good link popularity. The link popularity is the total measure of the quantity and quality of the links on your websites. You can increase your search engine ratings by concentrating on the various link building strategies such as press releases and articles. Here we are discussing the importance of using press releases for link promotion. Yes, a well-written press release can fetch you the ever wanted links for link popularity. In fact it is a time-tested link building strategy used by various webmasters. 
 
That's why, most of the websites engage professional journalists, free lance writers and public relation services to develop good press releases and distribute it properly for publicity. Some websites have their own network of skilled people working in this particular direction. The link posted at the end of a press release is the press release link. And this link is a great source of drawing internet traffic to your website. 
 
The press release link is only fruitful if the press release is well-written. You must have a narrow focus for the press release. This implies that the press release must be short and informative. The use of redundant words must be avoided. The focus must be on providing more information in a fewer words. 
 
Do not be deviated to shift your focus from one topic to another. Stress on one particular topic in a single press release. If you want to advertise about another topic, bring out another press release. The press link mentioned at the end of the press release will only be visited if the press release is rich in keywords. Make use of the keyword phrases to beautify the language of your press release. 
 
Any search engine will display your website only if you have the requested keywords in your content. Press release is also a part of your website content. Search the most widely used keywords and then develop the press releases. When the users enter the keywords, the search engine crawlers match the keyword to your website and will present your press release, as a result. Thus you should create great content for your press release. 
 
After writing the content of the press release, you have to build press release links. The links are internal links. The search engines make use of links to reach your press release. You have to have the right links that take the user to your press release. 
 
Press release links on your website will provide easy access to the written information to the users. As mentioned above, you can also engage public relation services to distribute your press release to all the major news papers and e-magazines. The media resources are one of the best ways to popularize your website(s). A press release link will be visited by a number of people visiting the news magazine. 
 
You will be able to get more reciprocal links with the help of press release links. The people reading your press release will be attracted to add your link to their websites. You can create a better link popularity with the help of press release links. So, do not wait any more to write a compelling press release to pull the internet traffic to your website and work in this direction of raising your search engine ranking today.

About The Author: Discover advanced link building with press releases and link popularity tools and resources as an Elite Member of: http://www.Link-Advantage.com
 

Time to Take a Break
By Bob Osgoodby
 
Every once in awhile, I sit down at the computer to write an article or copy for an ad, and nothing happens.  A dozen or so, false starts later, I finally decide on a topic, but the words just won't come.  Only a paragraph or two gets written, and it's time to call it a day.  Later, looking at what was done, I usually highlight it, and hit the "delete" key.

Other times, the words flow as if from a "magic spring" and before I know it, the article or ad is complete, but far too long.  I try to keep articles around 700 words, as ones much longer seem to drag, and quickly loose the readers interest. Effective ads should be four to six lines with 65 characters per line.

Then comes the painful task of trying to shorten it.  But, you may think, everything is important, and you can't cut a word. But, you must, and will usually wind up with something that at least makes sense.

Many people who write copy, advertising their product, have the same problem. They feel they have to give every last detail about their offer in their ad.  Nothing could be further from the truth.

You should try to give as much information as possible in the fewest number of words.  I know this is difficult, but the fact is that most people simply won't spend the time reading a long ad.  Don't worry about the length at first.  You should get all the important points down first, and then try to shorten it.

Do this for five or six ads.  Then have someone, preferably someone who is not familiar with your product or service, read them.  If you have six ads, have them rate them on a scale of one to six, with one being the best in their judgment.  Try to get others to do the same type of rating.  Be sure not to share the ratings by the other people who did this, until after the current readers rating is complete.

There may be a wide difference in the ratings, but some pattern should show up.  Take the highest scoring ad, and run with it. If it draws business, leave it alone.  Don't feel you have to tweak the ad every time is published.

Better yet, move along to the second highest rated ad, and start using that one.  Smart entrepreneurs may run several ads in the same publication for the same product or service.  Since they construct their ads properly, people may not even realize they are from the same person.

It is highly important to track which ads are generating business.  One of the easiest ways is to automatically insert a subject in the email they will send you. The following address will automatically insert the subject "Freead" as the subject when someone clicks on the following address: mailto:bob@adv-marketing.com?Subject=Freead 

A simple way to start collecting this information is to set up separate folders in your email package. You can then, through the use of filters, automatically put each response in a folder depending on its "subject".  If you don't have software that can do this, you really should get it. You can download a free copy at: http://adv-marketing.com/business/frtest.htm  - Click on "Freebies".

Eudora is probably one of the best email clients you can get. While it does take a little time to discover all its features, it is a very desirable package for someone in business.

Once you determine which ads are pulling, stay with them.  A common mistake some people make is to constantly change their ads, because they feel they are getting stale.  Don't forget, it takes 5 to 7 exposures to an ad before someone may respond.  If you are constantly changing your ads, you are basically starting over each time.

If you are finding it to be a "struggle" to work your business, the worst thing you can do is to give a "half-hearted" effort". You won't really be giving it, or your clients the attention they need.  Many times, the best thing to do is to take a break.  Take a few days or a week off.  It will pay dividends as when you resume, you will have a renewed enthusiasm.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm